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SYNOPSIS: 

·          Working knowledge of Unica Affinium, Unix, PL-SQL, Cognos & Micro Strategy.

·          Extensive experience working on Teradata, Oracle & SQL server databases.

·          Used advance features in Unica campaign like custom macros & temp table tokens.

·          Constructed standard table catalogs, templates, sessions & strategic segments.

·          Documented best practices to be followed during campaign design.

·          Defined QA processes and methodologies in order to minimize errors.

·          Experienced in handling large data sets and gaining meaningful insights from them.

·          Robust experience in channel optimization and creative testing for marketing communications

·          Worked on multiple output channels including, email, direct mail, onsite, Telemarketing, etc

·          Team player with excellent communication skills.