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Senior Marketing Risk Analyst Resume

Richmond, VA

SUMMARY:

Data analyst with extensive experience across a variety of industries. Known for ability to identify issues and provide value - added solutions. Extremely proficient in data extraction, manipulation, output reporting, and analysis.

TECHNICAL SKILLS:

  • SAS
  • MS Office
  • SQL
  • Oracle, SQL Server, Teradata, DB2, UNIX

EXPERIENCE:

Confidential, Richmond, VA

Senior Marketing Risk Analyst

Responsibilities:

  • Use SAS to access various data sources including SQL Server, Oracle, and Netezza for pharmacy benefits company
  • Provide reports regarding all areas in pharmaceutical benefits in both ad hoc and production environments; one of 2 ½ FTEs responsible for 1,000+ monthly production reports
  • Designed, developed and built code for medication adherence reporting

Confidential, Richmond, VA

Vice President, Credit Risk Analyst

Responsibilities:

  • Functioned as subject matter expert in Foreclosure and GSE Compensatory Fees
  • Identified areas and wrote programs to automate manual reports saving the company 4,000 FTE hours
  • Built and maintained databases for Foreclosure and Compensatory Fee areas using SAS
  • Create, prepare and deliver reports and analytical presentations regarding performance in all areas in default mortgage area for front-end operations as well as CEO-level executives and third-party organizations such as Freddie Mac, Fannie Mae and Federal Reserve
  • Work with SAS, MS Excel and MS PowerPoint daily

Confidential, Taylor, MI

Senior Statistician / Analyst

Responsibilities:

  • Reported directly to CIO in start-up of Business Intelligence department
  • Developed concepts, strategies, and system design recommendations for centralizing data in order to consolidate and facilitate Business Intelligence and Master Data Management amongst 35 subsidiary companies saving over $250,000 in first year
  • Managed relationships with external vendors in 3rd party data and BI/Analytic software purchases
  • Performed as senior analyst working with and amongst various subsidiaries guiding statistical analyses

Confidential, Detroit, MI

Manager Program Measurement & Analysis (Consultant)

Responsibilities:

  • Managed all CRM direct mail campaign analytics for world’s largest automotive manufacturer*
  • Developed and documented front-end strategy and targeting estimations & project recommendations for all direct marketing projects, built statistical design of experiments, and completed all post-hoc program measurement
  • Served as subject matter expert for Sales Reporting process which included writing, prioritizing, testing and sign-off of all change requests (processes & systems)
  • Supervised one direct report and five 3rd party consultants

Confidential, Southfield, MI

Director of Risk

Responsibilities:

  • Led team to adoption and implementation of new statistical software system (SAS)
  • Served as advisor for scorecard modeling using internal and credit bureau data
  • Built 2006 Sales Forecast for use by Executive team in corporate planning and incentive goals

Confidential, Detroit, MI

Manager Marketing Analytics

Responsibilities:

  • Reengineered production process (using SAS software) for Confidential 5 auto company customer magazine resulting in $30mm of new business
  • Reduced production error rate to 0% within 4 months - a net savings of $400,000 in 1st year
  • Supervised 8 individuals in end-to-end campaign management and direct mail production

Confidential, Tampa, FL

Senior Marketing Risk Analyst

Responsibilities:

  • Provided new strategies for $4 billion consumer finance company resulting in:
  • Improved identification of real estate attrition by 400%
  • Increased post-screen approval rates by 20% with no additional risk in credit quality
  • Developed and monitored cold lead marketing initiatives using credit bureau data/models
  • Supported daily reporting and operational data needs for 400+ branches and all Executives
  • Grew Net Income 56% over previous year through risk and marketing analytics as part of analytics team

Confidential, Charlotte, NC

Marketing Information Manager

Responsibilities:

  • Active member of beta development team - SAS Campaign Management module
  • Performed profitability analysis on Photo Security debit cards leading to $42mm program expansion
  • One of two analysts supporting all internal cross-sell marketing programs contributing to an 8% increase in credit card portfolio growth year-over-year
  • Represented Senior Executive with regards to corporate-level customer satisfaction initiatives

Senior Risk Analyst

Confidential

Responsibilities:

  • Responsible for regular monitoring of credit losses and net profitability as sole credit risk analyst for $13B home equity portfolio
  • Built internal database, along with programmer, which reduced redundant data ETL processes more than twenty-fold and increased team production 1000%
  • Served as risk analyst on scorecard development cross-functional team

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