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Lead Business Analyst Resume


  • Result - oriented Senior Business analyst focused on analyzing complex business problems, designing appropriate solutions to business needs, and managing the requirements process.
  • Strong collaborative leadership coupled with “hands-on” IT experience. Proficient in Agile, Business Analysis, Product Management, Program Management, Project Management, and User Experience Design (UX).
  • Deep understanding of business and technology. Ability to interact with people at all levels in an organization to implement business strategies via technology.
  • Excellent communication skills and ability to easily adapt to various organizational cultures, take direction, think fast, and execute with precision.


Competencies: Business Analysis, Digital Projects, Product Managements, Project Management, Financial Analysis, Data Analysis, Organizational Analysis, UX Design, Experienced in SDLC development (waterfall, Agile, iterative)

Certifications: SAFe Agilist (SA), Web Programming - DePaul University

Languages: Java, Visual Basic, SQL

Software/Tools: Visio, Rational Requisite Pro, Visual Studio, Sitecore CMS, Adobe AEM, Adobe AEM DAM, EnterWorks Enable DAM, Oracle Endeca, Omniture, Drupal, Teamsite, MS Office, MS Project, JIRA, IBM BPM, Balsamiq, Axure

Databases: Oracle, MS SQL Server, MS Access



Lead Business Analyst


  • Search - Implemented and updated the entire customer-facing search functionality to Oracle Endeca; search was not upgraded since 2011
  • Pulled data and metrics to determine user actions and prioritize features, including top searches, zero search results, most searched items by client, top brands, search to cart ratios, etc.
  • Improved the design of the search box; increased its size to encourage more keyword entry (to improve the returned search results), and improved type-ahead and auto-complete functionality
  • Updated the search engine rules to search across various databases, content types, hierarchies, and locations. Also incorporated rules for parsing, stop words, date formats, synonyms, phrases, stemming, acronyms, prepositions, term expansions, etc., to improve search results
  • Improved the search results page design to display meaningful information to the user and to encourage searching within the returned results and performing additional searches (deals, related items, product recommendations, best sellers, recently viewed, suggested common searches, etc.)
  • Worked with departments to update relevancy algorithms to show results that enhance profitability
  • Improved findability through the browse flow by implementing targeted product category pages
  • Updated faceted navigation and created facets to improve findability for customers. Displayed different facets based on departments and types of product
  • Integrated search with e-commerce to allow users to click on website banners to view search results and add items to cart
  • Digital Asset Management (DAM)
  • Created Roadmap and prioritized features for dual DAM (AEM DAM and EnterWorks Enable DAM)
  • Created process and data flow diagrams that were used by Architecture to ensure a flexible and scalable design
  • Elicited requirements to ingest data various sources and execute twelve workflow scenarios based on input source, product type,
  • Created requirements documentation to support renditions to improve page load times and to keep track of relationships between the different versions of the assets
  • Wrote integration requirements to send data from a pre-processor to the DAM in order to publish the approved assets to customer-facing systems
  • Improved collaboration between PIM and Marketing/ Creative teams by simplifying existing processing and improving efficiencies and effectiveness to respond more quickly to business needs and provide information faster for customers
  • Facilitated sessions and created requirements to track and assign work to Marketing Creative and PIM/ governance teams to monitor status of tasks and provide them with timely notifications
  • Updated metadata standards for incoming assets and organized metadata based on GS1 industry standards to improve efficiencies and asset findability
  • Documented reporting requirements to include operational and descriptive statistics to measure the work performed and improve business intelligence
  • Wrote data migration plan
  • Facilitated User Acceptance Testing (UAT)


Digital Marketing Lead Business Analyst


  • Worked closely with the marketing team, agency, client teams, branding, IT, and digital operations teams on a complete public website redesign and implementation (northerntrust.com)
  • Led workshops with UX, business, and technology resources to elicit requirements
  • Implemented key features: regional and location-based content, gated content, insights and research, thought leadership materials, and Contact Us
  • Collaborated with the Creative team to ensure that User Experience and Visual Design align with required functionality (InVision) and content needs to create reusable components and templates
  • Pulled website usage data to prioritize pages for redesign
  • Prioritized the requirements to determine the minimum viable product
  • Documented business rules for displaying dynamic content
  • Created user stories for the components and templates
  • Performed competitive research and obtained web analytics data to aid the requirements and design processes
  • Worked with Regulatory and Compliance to make sure the new website meets all regulations
  • Created process and data flows
  • Worked with architecture for integration specifications - Marketo lead generation system and Salesforce, banking systems, One Trust cookie management, Teamsite CMS, search (indexing and faceted search), geo IP for localized content, Brightcove, registration, authentication, and authorization mechanisms
  • Created user acceptance testing (UAT) plan and led user acceptance testing


Sr. Business Analyst Consultant


  • Customer Portal - Project to allow users to view order information, delivery information, delivery tracking, proof of delivery, order history, and order details information
  • Facilitated requirements elicitation sessions with cross-functional team and wrote user stories
  • Documented business rules to determine what to display on each page and created low fidelity wireframes
  • Created integration requirements and worked with architecture to make sure the desired fields may be displayed from Point of Sale, Delivery systems, and Product Catalog systems
  • Worked with User Experience (UX) team to make sure wireframes met the requirements
  • Worked with technology to make sure UX designs were technically feasible
  • Created user stories
  • Led User Acceptance testing (UAT) effort


Lead Business Analyst Consultant


  • Lead Business Analyst responsible to improve the effectiveness and user experience of a role-based security management system, with the goal of centralizing and automating the permissions process:
  • Analyzed existing request, approve, and grant access processes
  • Elicited high level business requirements and created high level flow diagrams, including desktop, tablet, and mobile devices
  • Negotiated project scope
  • Product Manager responsible for identifying the User Personas, User Journey Maps, and defining the User Experience for an enterprise data management system
  • Facilitated Usability Studies to understand key user goals
  • Created requirements documentation
  • Recommended information architecture, design, content strategy, and search strategy changes to improve usability
  • Created feature roadmap responsible for the development of high level Business Requirements and project scope for a global Oil and Gas Services Company, that was upgrading its corporate website and implementing the Sitecore digital experience platform for mobile commerce
  • Manager for the Schlumberger Business Analysts
  • Led the site / user experience structure for major web development project

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