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Marketing Business Analyst Resume

Sterling, VA

SUMMARY

  • Results - focused professional combining nine years of experience in managing branding, category development, digital and print design, advertising and social media campaigns to achieve growth initiatives.
  • Proven expertise in using market data analysis to reposition strategies within budgets.
  • Accomplished in taking projects from concept to launch.
  • Credited with strong ability to identify trends and develop competitive strategies for execution in various markets.
  • Technical proficiency in SAP, Microsoft Excel, SQL, SAS, Sales Force & CRM. Possess a strong ability to adapt and learn new technologies and new business lines rapidly.

TECHNICAL SKILLS

  • Market Entry and Strategy
  • Trend/Cost Analysis
  • User Acceptance Testing
  • Financial Forecasting and Planning
  • Qualitative and Quantitative Research
  • Project Operations and Management
  • Consumer Insight and Data analysis
  • IT Integration and Data Analysis
  • Budget Alignment
  • Conceptual modeling skills
  • Mobile Applications
  • Exceptional planning and implementation capabilities

PROFESSIONAL EXPERIENCE

Confidential | Sterling, VA

Marketing Business Analyst

Responsibilities:

  • Expanded client base by 63% over 2 years by exceeding marketing results.
  • Improved management productivity by redesigning the website to integrate a client portal with in house project management system.
  • Increased marketing results using A/B testing and analytic tools to track milestones and monitor deviations from targets, proactively readjusting strategies to brand objectives.
  • Aligned marketing strategies within a budget of $250,000 with strong oversight of resources and cost controls while regularly performing feasibility, cost benefits analysis and gap analysis for proposed and current projects.
  • Designed user interface for customers experience through in house marketing tools such as Marketo and Google analytics
  • Boosted market reach with innovative designs, digital plans and social media interaction strategies with consumer-facing content development for web, live events and marketing channels.
  • Understand the overall market and competitive space and determine market segmentation, product pricing, and positioning of the products
  • Enhanced employee integration and subsequent performance by training and mentoring 5 staff members to develop the necessary success skills to achieve synergy on cross-functional marketing teams.
  • Promoted projects through the pipeline in coordination with all departments to create a consistent brand with tactical direction, development and implementation resulting in smooth launch for various consumer populations.
  • Increased transparency into current positioning with reports tracking retail performance, production, wholesale and inventory levels to monitor performance of digital marketing, email campaigns and website traffic.
  • Optimize the customer experience: continually identify ways to enhance the customer experience and tactically execute on driving value back to the customer

Confidential | Reston, VA

Senior Business Analyst

Responsibilities:

  • Expedited supply chain process improvement and systems implementation projects.
  • Partnered with executives to identify common issues to limit its frequency & volume.
  • Analyzed production qualifications to ensure pricing specifications are met.
  • Developed automated macro reports to evaluate supply chain, performance improvement and vendor comparison.
  • Utilized VBA code to output reports from Access to Excel.
  • Performed data quality analysis in SAP, CXP, Sharepoint, and JIRA.
  • Generated dashboard reports to measure supplier performance.
  • Participated on new projects in conjunction with business development.
  • Collaborated with Product Management, Finance, Analysts, and Engineers to aggregate and translate data into financial requisites.
  • Devised reports to track inventory and sales throughout the reporting cycle.
  • Contributed to monthly menu specification reads for assigned airline accounts.
  • Aligned with Procurement and Buyers to source required materials for SAP pricing.
  • Responsible for UAT test scripts, analyzing issues and interacting with team members to resolve errors.

Confidential | Hoboken, New Jersey

Quality Assurance (QA) Systems Analyst

Responsibilities:

  • Maximized efficiency and quality assurance in conversion projects by performing extensive Quality Checks on eBooks including but limited to, ePUBS, ePDFs, and VitalSource titles.
  • Delivered projects on time and within budget by managing the scope of deliverables, requirements design and task prioritization for changes in production schedules, invoicing and upcoming titles.
  • Developed quality processes and test standards, including test strategies, test planning, documentation, execution, analysis, and reporting of issues.
  • Maintained coordination with the software developers keeping them informed of any defects that surface as a result of system testing.

Confidential, New Jersey

Business Analyst

Responsibilities:

  • Served as a point of resolution, managing supply chain coordination for clients and end consumers within product marketing strategies that included brand dependent assets, icons and guidelines.
  • Identified user needs and trends through market research, competitive analysis, color and style to develop new user interface graphics and iconography for digital marketing collateral.
  • Acted as the chief IT support for 15 employees, troubleshooting network connectivity and software & hardware installation and leading forecast analysis meetings to improve accuracy and quality of projection.
  • Generated invoices for all customers via Quicken software & created sales reports on a weekly basis for owners’ visualization.
  • Maintained billing procedures for employees to ensure efficiency and accuracy for all customers and vendors.

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