Marketing Operations Consultant Resume
0/5 (Submit Your Rating)
SUMMARY:
- Designed and implemented Account Based Segmentation & Routing solution Confidential
- Data cleansing, standardization and lead to account matching functional expertise
- Result focused, strong project management skills, experience managing teams across time zones
PROFESSIONAL EXPERIENCE:
Marketing Operations Consultant
Confidential
Responsibilities:
- Lead Scoring
- Lead Nurturing
- Lead Routing
- Campaign setup (A/B test, form optimization, email personalization)
- Marketo Administration (Integration, User management)
- Lead and Account mapping
- Data cleansing and deduping
- Title and Function mapping
Techno - Functional Consultant
Confidential
Responsibilities:
- Principal data scientist for Lead to Account matching algorithm
- Marketo to 3rd party ( Confidential, Webex etc) Integration using API and Webhooks
- Advanced Lead Segmentation in Marketo
Lead Generation Manager
Confidential
Responsibilities:
- Plan and launch Email campaigns, measure performance metrics
- Landing pages
- Run A/B tests
- Keyword planning, Competitor Analysis, Google Analytics, Adword Campaigns
- White hat Search Engine Optimization
- On page optimization
- Lead generation from linked in using Linked in Sales Navigator
- List Purchase
- Manage Telesales Campaigns
- Webinars
Project Manager / System Architect - Consultant
Confidential
Responsibilities:
- I have designed and architected over 10 applications automate and streamline mission critical business processes for clients of Confidential (complete list of applications available on request) build intelligence into business functions at various clients of Confidential
- Listing two applications as a sample (managed development)
System Architect and Application Design Consultant
Confidential
Responsibilities:
- Research on various social media channels to gather information on APIs
- Assess feasibility of every social media to allow third party integration
- Designed a combined and integrated feed to merge feeds from various social media channels such as Facebook and twitter
- Designed interface for users to post or schedule posts to multiple social media platforms at a time (FB, twitter, youtube)
- Designed interface for end users to respond to messages, retweet, post pictures, video, text, like, share and comment for all these social channels
- Designed reports to show engagement level on each social media
