Digital Marketing Manager Resume

TECHNICAL SKILLS:

Skills: Website Content Brand Marketing Vendor Relations Press Releases Social Media Lead Generation Trade Shows Project Mgmt. RFP Development Consulting Marketing Strategy

Software: Telemetry, EMSI, CRM, Cvent, Salesforce, Hubspot, SAP FI and CO modules, Constant Contact, Mail Chimp, Adobe, Flash, FrontPage, Microsoft Office Suite, Illustrator, and Freelance Graphics 3.0, and PageMaker 5.0, MS word for the Macintosh, Oracle 9iAs Portal, and Visio.

WORK EXPERIENCE:

Confidential

Digital Marketing Manager

Responsibilities:

Responsible for managing leads from job postings to create email blasts and text blasts
Utilized digital resources such as EMSI, Telemetry, and Next Recruiter to generate leads
Represent companies at trade shows, outdoor festivals, and farmers markets

Confidential

Marketing Manager

Responsibilities:

Create email Newsletters and Social Media Posts
Recruit Electricians and Perform Phone Screenings
Negotiate all advertising contracts both print and digital

Confidential

Marketing and Event Manager

Responsibilities:

Increased Lead Generation by 20% by utilizing an effective marketing strategy including media buying, e - mail marketing, social media and staffing both events and Home Depot stores.
Successfully increased leads at events and retail stores by utilizing effective and team building techniques
Responsible for finding and managing over 80 events annually including trade shows and planning Showroom events
Manage event team consisting of over 20 people. Responsible for Recruiting, Hiring and Marketing Reps

Owner

Confidential

Responsibilities:

Managed outdoor events, recruited, hired, trained and coached staff for both Mainline and Chestnut Hill locations.

Confidential

Director of Marketing and Vendor Relations

Responsibilities:

Developed business strategy for the vendor relations program with 11 vendors including: Microsoft, Cisco, CA, APC, SonicWALL and others.
Identified marketing opportunities including vendor events, industry shows, etc
Provided direction and creation of marketing materials
Responsible for sales and knowledge transfer
Created Flash banner for web site
Developed monthly e-newsletter using HTML and FrontPage
Managed $15,000 annual marketing budget
Tracked vendor promotions, s and sales
Established PR contacts and created/distributed press releases

Aetna

Project Manager

Responsibilities:

Responsible for fees for self-insured cases
Mentored new trainees
Managed requests for proposal (RFP) responses

Confidential

Strategic Program Marketing Analyst

Responsibilities:

Project-managed the web sites including editing and updating
Created and designed entire marketing strategy, including a line of marketing brochures
Managed $200,000 marketing budget
Developed full-scale end-to-end software presentation on laptop
Responsible for all communications including press releases
Designed and created part of company’s current sales presentation, including software screens and video testimonials
Made sales presentations to clients at trade shows and customer sites
Coordinated user conference, including creating agenda, gathering speakers, and making budgetary decisions
Managed trade shows, including booth set-up and product demonstrations
Responsible for workflow analysis of current client’s operations
Improved the change request process, streamlining response times by 20-30%
Responsible for competitive and market analysis and research.

Confidential

Consultant

Responsibilities:

Developed a database strategy for AR to support rollout of delivery
Assisted in both SAP navigation and AR courses
Created on-line materials for AR

Confidential

Customer Service Representative-Help Desk

Responsibilities:

Responded to hotline calls in 15 minutes or less
Coordinated fixes, testing and collection of data from support customers
Supported multiple operating systems and custom software clients

Confidential

Systems Integration Analyst

Responsibilities:

Handled project management for two projects simultaneously, performing all testing, demonstrations, and fixes for both projects
Wrote technical requirement definitions for software development
Installed software and performed on-site
Tested software and coordinated fixes, including making “soft code” changes to the software

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