SUMMARY:

• Digital analytics, mar - tech and product optimization consultant/executive with a proven record of enabling organizations and teams to use data and marketing technology in effective and innovative ways to improve product, customer experience and business performance overall.
• Focused on using data to optimize digital products and digital customer experience through A/B testing and new product developments. Experience in VOC customers tool like Opinion Lab, experience in customer experience
• Significant analytics, product optimization and experimentation experience with big brands such as Confidential .com, Confidential .com, Confidential, Confidential, Confidential, Confidential .
• Significant digital product launch experience with big brands like Confidential (mobile boarding pass), Confidential (online reservation and check-in)

PROFESSIONAL EXPERIENCE:

Founder

Confidential, San Francisco - New York

Responsibilities:

• Helping companies to choose and adapt to digital analytics/marketing technology solutions.
• Working with technical teams implementing Adobe Analytics and other marketing tech solutions.
• Creating data and insights to help companies to understand their business, products, and customers better. Data collection might include clickstream data through Adobe/Google Analytics, qualitative data through surveys and other VOC tools, user experience data through customer experience tools, offline data through SQL/Tableau and other tools and other advertising data through other data sources.
• Create and use insights to find opportunities and problems with product and customer experience.
• Identifying main obstacles to complete purchase funnels or to other target success events. Setting up KPI’s to measure success.
• Create product optimization/testing road map to address issues with whole team
• Manage experimentation process from start to end and create insights to find out the results with experiments.
• Recommend new product features and help launching new products
• Bring online and offline data if necessary and expand insights for overall company.
• Be analytics and an experimentation evangelist, and train/manage/coach teams and analysts when necessary. Create and grow teams when necessary.
• Integrating Tealium tag manager along with Adobe Analytics, Google Analytics and Adobe Target. Working with advertising agency to implement and analyse advertising tags

Confidential

Responsibilities:

• Reimplementing and fixing Adobe Analytics technical implementation Helped Confidential to increase its web analytics team from 0.5 person to 6-person team Worked with advertising agency to evaluate marketing campaigns Worked with product teams to measure user experience through optimization tests.

Confidential

Responsibilities:

• Reimplementing and fixing Adobe Analytics implementation Worked with advertising agency to evaluate marketing campaigns Worked with product teams to measure user experience through optimization tests.
• Helped this start-up to get up and running with Google Analytics to measure their product and campaign performance

Manager, Customer Analytics, Web Analytics and Customer Experience

Confidential, San Francisco, CA

Responsibilities:

• Act as an internal consultant and manager to manage and leverage customer and web analytics tools for Confidential group companies: Confidential .com, travel - ticker.com and carrentals.com for web, mWeb and native apps. Implement Omniture Site Catalyst, Tealeaf and OpinionLab for 8 different properties including Web, mWeb and native apps Coach analysts and other internal stakeholders to use digital analytics effectively
• Customer Advocate for Confidential group
• Make sure product development process improves customer experience and customer satisfaction
• Measure and track NPS( Net Promoter Score)
• Design, develop and analyze survey results

Senior Analyst

Confidential, Phoenix,AZ

Responsibilities:

• Lead analyst for usairways.com (now AA.COM) Utilized various tools and methods to improve digital customer satisfaction, increase digital ticket sales and decrease overall costs and add new ancillary revenue sources. Build business cases and perform financial analysis for new technology initiatives through extensive analytics in collaboration with different departments.
• Helped launching mobile boarding pass in 2009. Implement analytics tools such as Omniture, Google Analytics and Tealeaf and bring online and offline data together in DWH to get full customer profile. With one of the analytics projects I helped to save 25 million USD chargeback yearly due to fraud credit card transactions. Manage international website and mobile site’s road map through vendors Help marketing department to use their marketing budgets effectively by creating automatic campaign tracking system that helps them to evaluate different elements (banners, paid search, e-mail etc.) over real time. Develop, conduct and analyze customer surveys to measure customer experience on the site

Project Manager, E-commerce

Confidential

Responsibilities:

• Helped Confidential to launch different digital products for the first time including online ticket, e-ticket, online reservation.