SUMMARY:

• Senior Marketing Executive with over 15 years experience driving marketing strategy for technology - related product and service companies. Strong suit is my ability to quickly assimilate and synthesize information (technology paradigms, target market attributes and industry challenges), identify trends and opportunities to create differentiation and determine strategic direction and create resultant tactical plans. Successful track record guiding product development strategy and positioning, managing business development initiatives, and close collaboration with sales teams.
• Strategic Market Planning and New Market Penetration•New Product & Service Launches
• Brand Development and Reinforcement•Product Marketing, Management & Pricing
• Integrated Marketing Communications Programs •Social Media & Web 2.0 Savvy
• Development of Strategic Alliances & Joint Ventures•Sales and Business Development

PROFESSIONAL EXPERIENCE:

Confidential, Waltham, MA

AVP, Marketing

Responsibilities:

• Led product and service marketing efforts across the product development lifecycle working with Business Unit (5) and Service Line (7) leadership to develop positioning, messaging, offering development and go-to-market strategies.
• Designed and launched Confidential ’s Software-as-a-Service enablement offering. Identified partner ecosystem and established partner relationships with Oracle, Salesforce.com, Microsoft and OpSource
• Company sales increased 40%+ annually and in aggregate 300%+ to almost $200M during my tenure
• Generated $400M+ pipeline from lead generation activities through inbound and outbound marketing programs across North America and Europe.
• Increased feature coverage by 23% in targeted media outlets including general business press (BusinessWeek and The Wall Street Journal) and leading trade journals (e.g. InformationWeek and eBizQ)
• Achieved industry recognition as undisputed leader in the outsourced software product development space through winning key s and from industry analysts (Forrester, IDC, AMR & Gartner)
• Led marketing integration of Confidential ’s acquisition of Optimal Engineering Partners in 2007
• Recipient of company first-ever “Core Values” from CEO

Confidential, Cranston, RI

Product Line Manager

Responsibilities:

• Confidential, an electronics contract manufacturer of Polymer Thick Film printed circuits, serving the appliance, medical, telecom, automotive, and RFID markets. Poly-Flex is a subsidiary of Confidential Corporation (NADSAQ: PRLX), subsequently sold to Confidential Electric in 2006. Member of executive management team, reporting directly to the General Manager.
• Led all sales and marketing activities. Managed Poly-Flex Account Management and Customer Service teams, and provided market insight and customer acquisition strategy to the Confidential corporate sales force.
• Increased sales from $14.5M to $17.5M in first year; $24.5M by third year
• Work with R&D and Engineering departments to set priorities for new technology and process development based on market trends and customer requirements.
• Created business plan for expansion into the Asian market through opening of a manufacturing facility in China. Plan included development of target markets and determination of which existing programs to transfer to the Asian manufacturing facility.

Confidential, New York, NY

Director of Marketing

Responsibilities:

• Confidential is an Israeli developer of thin and flexible power sources, conductive inks, and adhesives for use in disposable microelectronic devices in RFID, Smart Card and Healthcare markets.
• Launched US operations and responsible for business development relationships for Smart Card/Smart Label (RFID) companies in North America.
• Directed all marketing activities and oversaw staff in New York and Israel, reporting directly to the CEO.
• Won Product of the Year for new power source technology from Electronic Products Magazine (Jan. 2002 issue); Won RF Design magazine Blue Ribbon Product (Feb. 2002 issue)

Confidential, New York, NY

Vice President of Sales & Marketing/Chief Financial Officer

Responsibilities:

• Israeli start-up developing integrated software and hardware kiosk solution to provide broadband Internet access to the public in high traffic areas. Created vision and set strategic direction through development of the business plan, business model, and projections. Reporting directly to the CEO and BOD.
• Responsible for total service offering including: product management for critical software platforms (content management system and remote monitoring software); online & outdoor advertising, and content sponsorship sales; traffic management and analysis; and location acquisition.
• Developed strategic alliance with IBM for hardware, software, consulting, and web hosting services

Confidential, Somerset, NJ

Director of Marketing and Business Development

Responsibilities:

• Network Laser Printer division of Confidential Corporation, covering North and South America.
• Rolled-out three generations of products, including development of product positioning, pricing structures, advertising, collateral materials, press tours, reseller, and launch kits; receiving BYTE Magazine’s Spring 1995 Best of Comdex, and a feature story on CNN’s Computer Connection
• Re-engineered channel policies, improving both quantity (by 100%+) and quality of resellers in the program
• Designed and executed marketing communications programs that increased the level of quality leads by 400% in both FY 1995 and 1996, averaging increases of 25% for FY 1997 and 1998
• Directed a staff of eight and managed a $3.5M national marketing budget.