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Product Marketing Manager Resume

San Jose, CA

SUMMARY:

  • Accomplished results - driven product marketing management professional with more TEMPthan 14 years of demonstrated success in formulating and executing product positioning, messaging, and go-to-market plans for B2B and B2C marketing in teh networking industry.
  • My sales enablement skills include teh creation of sales tools, customer and channel presentations, and webinars for customers and partners. I has executed several new product launches utilizing my experience in formulating go-to-market strategy and implementation, and creating messaging and value proposition. Launch activities included generation of content for web pages, data sheets, FAQs, at-a-glance documents, podcasts, comparison tables, VoDs, and presentations for teh field, partners, and customers. My demand generation experience includes email campaigns and value bundle programs.
  • I has also created analyst presentations, performed message testing, given press briefings, and written press releases. I am very comfortable in representing teh company and evangelizing products at global customer events.
  • I am non for providing a calm yet persistent approach to planning, crisis management, and issues, and being a great team player, with excellent interpersonal skills and thoughtfulness in presenting and discussing ideas.
  • Product Marketing
  • Product Positioning
  • Product Launches
  • Go-to-Market Strategy
  • Sales Enablement
  • Channel Marketing
  • Social Media Marketing
  • Market Intelligence
  • Demand Generation
  • Ethernet Switching
  • Routing
  • Wireless Networking
  • s and
  • Voice and Video
  • Cloud computing
  • Software-Defined Networking
  • Software-as-a-Service (SaaS)
  • as-a-Service

PROFESSIONAL EXPERIENCE:

Confidential, San Jose, CA

Product Marketing Manager

Responsibilities:

  • Led a cross - functional team and executed broadest cross-portfolio Enterprise launch involving Routing and Switching, Internet of Things (IoT) products resulting in 15% more page views.
  • Executed demand generation activities dat included email marketing campaigns, value bundle creation, marketing programs and social media marketing resulting in incremental revenues from product sales and exam fees.
  • Developed and delivered webinars for channel partners as well as customers. Teh CCNA Routing and Switching webinar was attended by 3500+ customers resulting in incremental revenue from exam fees and products.
  • Developed messaging for and executed external, channel, and learning partner channel communication.
  • Initiated teh s for Success blog series acquiring more TEMPthan 40,000 page views.Generated content for web pages, data sheet and FAQ documents for TEMPeffective customer communication.
  • Developed and performed message testing by giving analyst briefings. Formulated press releases with teh most recent release resulting in 330 article placements dat is 65% more TEMPthan teh norm.
  • Scripted and recorded video data sheets for teh web resulting in better understanding of new products.

Product Marketing Manager

Responsibilities:

  • For Network Systems Solutions responsible for outbound marketing and product launches of company s LAN switching portfolio for mid - market and enterprise.
  • Launched two new product lines as part of teh biggest launch in company s switching history -- teh Borderless Networks launch -- led by teh CEO John Chambers resulting in wider launch coverage.
  • Engaged customers for and PR purposes, developed customer quotes, and brought customers from two continents to teh live launch event via telepresence achieving more TEMPeffective launch.
  • Developed, scripted and recorded three customer success stories utilizing testimonial VoDs for enhanced visibility.
  • Conceptualized and implemented two innovative live demos -- EnergyWise and StackPower - and showcased them at global customer events for communicating compelling product features.
  • Delivered in-person and webinars for teh company s field organization for TEMPeffective sales enablement.
  • Developed teh entire web content for internal, partner, and external web pages for TEMPeffective communication.
  • Created sales tools such as switching poster and product guide making product selection easier for customers.

Confidential, Santa Clara, CA

Product Marketing Manager

Responsibilities:

  • Generated product positioning and messaging. Developed collateral including web content and sales tools, covering data sheets, sales guides, FAQs, and sales presentations.
  • Developed and executed go - to-market strategy and marketing plans for new product launches generating more TEMPthan $100 million in incremental annual revenue.
  • Trained worldwide sales teams and channel partners created and drove demand generation programs.
  • Delivered presentations to customers at teh Executive Briefing Center and trade shows globally.
  • Drove competitive analyses and competitive testing with third-party Teh Tolly Group. Worked with trade publications to get Nortel products tested and reviewed.

Confidential, Santa Clara, CA

Product Manager

Responsibilities:

  • Launched an ATM and Token Ring network interface adapters. Led cross - team meetings working with teh engineering, software product qualification, manufacturing, technical publication, and customer support.
  • Prepared product requirements documents (PRDs) and forecasting, pricing, margin analysis, and planning.

Confidential, San Jose, CA

Product Marketing Manager

Responsibilities:

  • Prepared marketing requirements documents (MRDs) for redundant Ethernet products, multi - port Ethernet products, FDDI and ATM network interface adapters, and teh ATM UnixWare driver for servers.
  • Launched FDDI and ATM network interface adapters for teh server line of products. Product life-cycle management, including migration and end of life. Conducted end of life for 5 adapters and 22 software products.

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