Senior Online Marketing Analyst Resume Mountain View, CA - Hire IT People

SUMMARY:

Exceptionally Skilled Data Analyst with experience in Data Mining, Statistical Modeling, Targeted Marketing, Web Analytics, Data Visualization and Market Research
Special passion for KPI/Dashboard Development and Campaign Report Development and Execution

TECHNICAL SKILLS:

Tableau, SAS, SQL, Hive QL, Omniture Site Catalyst, SPSS, R, Python and Microsoft Office Suite

EXPERIENCE:

Senior Online Marketing Analyst

Confidential, Mountain View, CA

Responsibilities:

Own end - to-end campaign analysis and performance monitoring reports and KPI’s for Online PPC and Display campaigns towards optimization of Campaign Spend and ROI.
Work in close conjunction with Web Marketing Managers and external vendors to report on campaign management and provide campaign and test performance metrics using tools such as Hive, Vertica and Netezza Queries as well as external data from Omniture Site Catalyst and Adobe Adlens.
Design and execute experiments to identify, evaluate, and prioritize campaign / creative optimization.
Continuously monitor progress, customer feedback, and provide status updates and project milestones to the project team, senior management, and partners.

Senior Analyst

Confidential, Fremont, CA

Responsibilities:

Work in close conjunction with BI Development team using skills in SQL and Tableau to produce Executive Level reports and dashboards that are used to make critical business decisions.
Responsible for the Development, QA, Implementation and socializing of Lean Manufacturing Reporting and Analytics for Confidential Service Operations. Reports developed are used by Executives such as Confidential and by Service Center Managers to monitor status of key Lean metrics and utilize the reports to improve Operational Efficiency.
Work collaboratively across all Service Operations groups to understand the data and reporting needs with regard to tracking and optimizing organizational effectiveness and efficiency.

Data Scientist

Confidential, Santa Clara, CA

Responsibilities:

Demand Generation / Campaign and Lead Management through Application of Mathematical Models and Other Marketing Analytical Techniques in R, SAS, SPSS and PostgreSQL for Multi-Channel Theater Field Marketing Programs Confidential . Customer Acquisition, Re-Activation and Cross-Sell/Up-Sell Campaigns.
Utilized Aprimo, SFDC and Omniture for Campaign Setup, Execution, Tracking and Performance Reporting.
Social Media Reporting, Data Visualization and Dashboard Development Using Sysomos, Omniture Site Catalyst, Attensity and Tableau..
Integrated External Third-Party Data Sources ( Confidential ., Market Research, Demographic, Macro-Economic Data from D&B, Harte-Hanks) With Internal Transactional Data in A Meaningful Way to Model And Understanding Consumer Behavior and Their Response to Marketing Exposure (List Creation And Scoring, Response Prediction, Responder Profile Creation, Customer Segmentation, Test Cell Creation Etc.)

Senior Consultant

Confidential, San Francisco, CA

Responsibilities:

Applied Extensive Programming Skills in SAS, SPSS and SQL and Marketing Knowledge to Help Improve the Performance of Online and Offline Marketing Campaigns for Various Clients Such as Cisco, SAP, Sears and CDW.
Expertise in Understanding Customer Database Structure, Translating Business Needs into SAS and SQL Code, Writing and Presenting Results Using Excel and Power Point.

Marketing Analyst

Confidential, San Mateo, CA

Responsibilities:

Utilized Analytical and Programming Skills in SAS and SQL to Independently Manage Client Reporting and Analysis Needs. Clients Belong to Fortune 1000 And Cover a Wide Variety of Industries Including Consumer Electronics, Telecommunications and Travel.
Produced Analytical Reports Detailing Online Campaign Activity, Performance and Trends.
Provided Strategic Insights to Improve and Enhance Email Marketing Performance. Interpreted Campaign Results over Time and Point out Conclusions to Improve Online Marketing Effectiveness.

Knowledge Analyst

Confidential, Charlotte, NC

Responsibilities:

Leverage Leading Edge Technology and Data Mining Techniques to Grow and Retain Small Business Customer Base.
Use SAS and SQL to Access Informix Data Warehouse and Identify and Select the Least Risky, Most Responsive and Most Profitable Prospects Using a Variety of Analytical Tools and Extensive Amount Of Internal Performance and External Bureau Data. Participate in The Test, Development, And Implementation of Direct Marketing Campaigns for Various Products and Channels. Main Responsibilities Include: Lead Query Development, Lead File Creation, Campaign Data Audits and Performance Analysis.
Participate in the Development and Implementation of New and Enhancement of Existing Purchaser/ Responder Models. Utilize Data Analysis to Answer and Solve Business Questions as Well as Make Recommendations for Improving Marketing Strategies.