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Senior Digital Content Strategist Resume

Charlotte, NC

PROFESSIONAL SUMMARY:

  • Dedicated digital media strategist and producer with extensive journalism experience.
  • Thirteen - year record of high-profile editorial and multimedia production.
  • Experienced leader with multidisciplinary skills in creative writing, editing, multimedia production, UX and journalism.

KEY SKILLS/TECHNOLOGY SUMMARY:

  • Publishing
  • Journalism
  • Graphic design
  • Multimedia editing
  • Photojournalism
  • Web development
  • Social media
  • AP/Chicago Style
  • Agile
  • Proofreading/fact- checking/research
  • News writing
  • Management
  • Creative writing
  • Digital strategy
  • Brand management
  • SEO
  • JIRA/Confluence
  • UX
  • Resource manager
  • Quark/InDesign
  • Photoshop
  • Final Cut/Premier
  • Audition
  • Sketch
  • Final Draft
  • MS Office

EXPERIENCE:

Senior Digital Content Strategist

Confidential, Charlotte, NC

Responsibilities:

  • Creation of an innovative and immersive new credit buying experience; leveraging existing technology and design language for mobile first development.
  • As lead strategist, my role was to guide ideation, articulation and production of three unique user experiences—guided path, digital banker and snappy application—through symbiosis of content and design and interaction.

Lead Strategist

Confidential

Responsibilities:

  • Re-Imagine was ideation and development of state-of-the-art experience across all digital products and platforms.
  • Focused on the conceptualizing, and potential utilization of, future technologies for digital sales, marketing, buying and digital product experience envisioned from a five-year-forward perspective.
  • Conceived and delineated prospective journey from top-to-bottom/start-to-finish experience, path and flow for future products.
  • Conceptualize potential application for near future technology (e.g. AI, wearable, automated, voice, biometric, self driving cars) including design, cross-platform integration, functionality and content UX/UI.

Lead Strategist

Confidential

Responsibilities:

  • Cross-product, bank-wide journey assessment to reimagine user flows, Content, overall UX addressing key pain points, disparate, and incoherent product and platform experiences. Listening labs, usability testing, quantitative research analysis; extrapolation of key metrics to develop baseline recommendation for bank wide journey improvement.

Lead Strategist

Confidential

Responsibilities:

  • Streamline credit card application process for reboot UX; rethink, revise, update. Ideated and managed content and cross digital strategy with considerations for logic and design; lead legal and compliance reviews, daily strategy meetings; engaged LOB leads for insights and considerations.

Lead Strategist

Confidential

Responsibilities:

  • Lead effort for revision of current BAU Confidential for next gen UX; content, design, interaction.

Lead and Strategist

Confidential

Responsibilities:

  • interaction and Visual design, content, compliance; Debit, Prepaid, Card. Lead daily meetings, manage schedules, tracked and managed deliverables, dependencies and content deck. Continuous diplopic, mediation and problem solving effort to create functional cross team success.

Senior Digital Content Strategist

Confidential, New York, NY

Responsibilities:

  • Conceptualize, ideate and produce content, design and UX in Agile environment; working with various stakeholders such as design, development, LOBs, legal and compliance.
  • Wrote design principals for Confidential Pay project which drove UX and design innovation.
  • Participated in extensive user research including content, UX and UI.
  • Traveled extensively to work with development partners to ensure content and experience is effectively implemented.
  • Edited executive-level presentations.
  • Wrote innovative content far exceeding content deliverables that drove design and development.
  • New York editorial lead for Confidential 3.0 Personas, social media homepage concept.
  • Defined and guide content strategy, user experience and design principals.
  • Implemented content in Agile workflow e.g. Confluence/JIRA/Adobe AEM.
  • Developed, maintained and enforced editorial standards, voice, tone and interaction.
  • Define content workflow for projects.
  • Assign and track new content development.
  • Consistently review content identifying areas that need more conversational tone and rewriting outdated material.
  • Work closely with developers, designers, BSAs, product and legal associates to create a consistent information architecture that enhances customer experience and best showcases content.
  • Assess, c Confidential log, and organize content; develop and maintain the content inventory to document page-level information including URLs, keywords, page titles, copy notes, etc.

Diplomatic Liaison and Special Projects Editor

Confidential, New York, NY

Responsibilities:

  • Managed all diplomatic communications, correspondence and meetings with ambassadors in Washington D.C. and New York City and with ministers and heads of state overseas.
  • Regularly met with ambassadors, foreign dignitaries and business leaders to discuss business matters and establish new relationships.

Associate Editor, Acting Editor-in-Chief

Confidential, New York, NY

Responsibilities:

  • Managed editorial and administrative staff; hire new employees and interns; coordinate with writers and editors; manage publishing schedule; manage Confidential bureau staff and interns from UN offices.
  • Oversaw design and production team in ensuring smooth publishing workflow; observe editorial process and recommend changes to improve its efficiency.
  • Developed and manage website including content management, social media, analytics and search engine optimization (SEO).
  • Interviewed African government officials, diplomats and heads of state; conduct extensive on location reporting.
  • Wrote, edited, researched, fact-checked, and formatted feature print copy for monthly international newsstand magazine.
  • Met with high-level government officials to develop and establish new business relationships.
  • Handled advertising sales, including solicitation of agency media buying and corporate brand advertising; liaised with advertising agents and managed advertisement accounts.
  • Solicited paid content placement from African officials and diplomats; attend events, summits, expos and trade shows on behalf of the brand.

Multimedia Strategist Consultant

Confidential, New York, NY

Responsibilities:

  • Editorial, media, business strategist and web development consultant for Confidential and UN Earth news at the Confidential .
  • Strategist for developing writer’s program and al curriculum in partnership with Confidential .
  • Assisted development of business, marketing and content strategies, including the development and maintenance of websites.
  • Implementation of digital tools, social media and SEO.

Publisher and Editor-in-Chief

Confidential, New York, NY

Responsibilities:

  • Oversaw all creative, branding, and business aspects of Confidential, a print publication with circulation of 45,000 in New York City.
  • Designed all aspects of layout design using Adobe Design Suite, including all advertisements and promotions.
  • Procured subjects and art for each issue, assigned stories to appropriate writers and illustrators.
  • Hired and coached writers; hand-selected and groomed new talent to maintain consistent editorial control of brand.
  • Managed editorial workflow for over 25 freelance writers.
  • Oversaw print and distribution process including trucking logistics and street team of 25 rotating members; secured new print and distribution deals.
  • Headed sales efforts, soliciting and meeting with advertisers and sponsors.
  • Customized and designed all elements of web-based magazine.
  • Managed 25+ freelance writers; acquired and assigned daily subject material, and managed publishing schedule.
  • Worked closely with agents and major publicity firms to secure daily exclusives and weekly high-level, exclusive celebrity interviews.
  • Managed content, brand voice, theme, and quality; edited copy, images, video, CMS, html, CSS and illustrations.
  • Implemented and maintained SEO and closely analyzed and monitored Google analytics.
  • Managed all social media.
  • Moderated and encouraged user comments.
  • Solicited mainstream press coverage and sponsors; handled all editorial, press, marketing and corporate communications.
  • Regularly wrote editorials and conducted high-level interviews under various pseudonyms for feature and non-feature articles.
  • Worked closely with Apple Newsstand application developers to oversee design and user experience.
  • Conceptualized and designed feature art, gif images and graphics.
  • Wrote marketing copy and designed custom concert posters.
  • Promotions and advertisements.

Editor and Reporter

Confidential, New York, NY

Responsibilities:

  • Reported and wrote special features and celebrity exclusives.
  • Utilized personal contacts and public relations knowledge for the acquisition of celebrity subjects for feature stories.
  • Conceptualized content, marketing and business strategies.
  • Wrote daily blog content in large volume (up to 7000 words per day).
  • Edited images in Photoshop and copy in CMS.
  • Oversaw SEO.

Founder and Editor-in-Chief

Confidential, New York, NY

Responsibilities:

  • Designed and customized all aspects of custom built social network.
  • Managed visual design, user experience, look and feel, graphics and site navigation.
  • Implemented and managed cohesive and unique brand vision for niche market.
  • Developed fun and intuitive design scheme and user interface focused on subversive arts, entertainment and culture in an online social environment.
  • Encouraged social interaction and dialogs through medium incentives such as rotating digital art displays on the main page and hand selecting perverts of the week, month, year, decade and millennium - showcasing the best work of a selected artists portfolio for all to see.
  • Encouraged inter-user dialogs and commentary.
  • Advertised and publicized site utilizing free social media to grow an active user base of over 3,500 active users within first three months of operation.
  • Moderated all user content to ensure no illegal acts such as child pornography or acts of violence were being displayed while encouraging an anti-censorship art agenda.
  • Updated site art and theme on a weekly basis to ensure a continually fun and refreshing user experience.
  • Managed budgets and expenses.
  • Edited copy, images, CMS, html and illustrations; managed SEO.
  • Moderated user comments.
  • Manage publishing schedule.
  • Handled all editorial, press coverage, marketing and corporate communications.
  • Regularly wrote editorials under alias Lee Wong.

Editor and Reporter

Confidential, New York, NY

Responsibilities:

  • Worked directly under Confidential producers Scott Sternberg and Scott Weinberg as an editor and reporter.
  • Wrote large volume of AP style content daily.
  • Managed content, editing, SEO and social media.

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