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Owner - Graphic & Web Designer Resume

Hartsdale, NY

CORE COMPETENCIES:

  • Responsive Email Design
  • Adobe Creative Cloud
  • HTML / CSS
  • Results Driven
  • Email Analytics
  • Photoshop
  • Wordpress
  • Team Oriented
  • Salesforce.com & Marketing Cloud
  • Illustrator
  • InDesign
  • JavaScript Dreamweaver
  • Adaptable and Flexible
  • CAN - SPAM
  • Web/Print/Logo Design
  • Microsoft Office
  • Languages:
  • A/B Testing
  • Photo Composites
  • Silverpop/ExactTarget
  • Photo Retouching
  • Cvent

PROFESSIONAL EXPERIENCE:

OWNER - GRAPHIC & WEB DESIGNER, Hartsdale, NY

Confidential

Responsibilities:

  • Create exciting projects by collaborating with clients.
  • Research and design concepts using my abilities and experiences in photo retouching, typography, and layout for websites and print pieces.
  • Clients include MassProductions.net and Confidential, Exceller Marketing and the Freemasons.
  • In my spare time, I create digital composite artwork for sale or commission.
  • Created unique design for Roca, a non-profit organization; highly praised for quality and modern work, chosen from among several designers.
  • Attained recognition for creating several preliminary designs and for the final results after adapting to client’s needs and desires.
  • Hold the distinction of being profiled on the website of 3D Pop Artist Charles Fazzino.
  • Gained significant reputation after my artwork was featured in several issues of Awake: Living the Photo Artistic Life magazine.

SALESFORCE MARKETING CONSULTANT, New York, NY

Confidential

Responsibilities:

  • Developed email and event creative assets to be distributed via Cvent and SalesForce Marketing Cloud - HTML template building, graphic design, CSS modification, content building, quality control/testing, and execution.
  • Analyzed email statistics on a monthly basis, breaking down by office and company overall.
  • Used pivot tables to segment and summarize data and report results to Senior Management.
  • Attained recognition as a partner with marketing, brand, and content teams.
  • Recognized as the key person to train and support the administrative staff on how to use Salesforce and Cvent and how the two interact.

Confidential, New York, NY

Consultant

Responsibilities:

  • Supported Centre-of-Excellence Channel’s best practices, as well as periodic email channel projects.
  • Guided email campaign deployment, testing, and execution within established marketing and regulatory timelines as well as SLAs.

Confidential, New York, NY

Consultant

Responsibilities:

  • Received Certification in Responsive Email Design from American Graphics Institute.
  • Designed and hand-coded Confidential campaigns by using HTML and inline CSS.
  • Managed both online & offline areas within the agency while ensuring consistency of branding and messaging.
  • Relied on email best practices to achieve consistent and brand appropriate user experience across various email clients and platforms.

MANAGER - INTERACTIVE MARKETING, Boston, MA

Confidential

Responsibilities:

  • Improved customer open rates by 104% and click-through rates by 126% in eight months by replacing poorly performing emails with new designs, created collaboratively with the marketing team.
  • Increased conversions and revenue for the same period.
  • Managed email campaign strategies, including execution, reporting, and metrics.
  • Utilized Google Analytics and reports from email service provider to aid with list segmentation.
  • Managed a team of four that consisted of email and website coders/designers.

SENIOR MANAGER

Confidential, Boston, MA

Responsibilities:

  • Analyzed detailed statistical data of over 1,000 marketing emails reaching 1.9 million contacts.
  • Utilized Silverpop and ExactTarget in self-service mode to schedule and/or deploy campaigns.
  • Represented business unit in the conversion from one email provider to ExactTarget in all aspects and requirements.
  • Successfully promoted to the Senior Manager role after assisting flagship event “The Executive Forum” Conference as a consultant
  • Acknowledged as an Email Subject Matter Expert for the company.

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