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Sales & Marketing Manager Resume

Plano, TexaS

SUMMARY:

  • Dynamic 15+ years of sales career reflecting pioneering experience and record - breaking performance in achieving sales targets.Outstanding success in building and maintaining relationships with new retail and corporate customers, establishing large-volume, high-profit accounts with excellent levels of retention and loyalty.
  • Motivated by internal standards of excellence to exceed expectations and set goals.

TECHNICAL SKILLS:

MS Office-Excel (Macros, Excel solver, Pivot Table, Regression analysis), PowerPoint, Word, Access

PROFESSIONAL EXPERIENCE:

Sales & Marketing Manager

Confidential, Plano, Texas

Responsibilities:

  • Managed Sales and market level strategies to drive sales, ROI, brand awareness and brand consideration metrics.
  • Collaborated with key internal business functions (Brand Marketing, Field Sales, Merchandising, etc.) and external distribution partners to consistently exceed sales goals.
  • Formulate budget and develop marketing plans for 5 brands working closely with Management.
  • Built brand awareness through new launches, promotions and social media to achieve revenue targets.
  • Opened several new restaurants and created new marketing support & Sales plans.
  • Developed strong Franchisee relationships to influence Co-Ops towards consensus on sales driving initiatives.
  • Increased sales for down-trending restaurants by as much as 12% by implementing store specific marketing plans
  • Supported brand integration in key company initiatives during grand openings and remodels
  • Re-directed investments from expensive branding activities to tactical promotions and economical media.
  • Obtained 18% - 22% budget increase across all the brands.
  • Executed triggered lead generation campaigns through direct mail, email, voicemail broadcast and telemarketing that decreased cost per leads by 35 %.
  • Piloted and implemented an FB promotions that increased sales by 15%.

Senior Manager -

Confidential

Responsibilities:

  • Responsible for managing and training two branches in the district, with 8 Business Associates Managers, who handles Business Associates using tool Confidential .
  • Enhancing the efficiency of managers and improvising their marketing skills through trainings.
  • Planning and allocation of resources to the Managers to maximize their productivity, a keen planning & implementation with demonstrated abilities in devising strategies and accelerating the business growth for the branches.
  • Promoted as Senior Manager in a short span of time.
  • The branch led by me was the Top Branch of the Country for several months of the years 2011 and 2012.
  • Recruitment was 280% & sales were 147% against the target.
  • The entire team of managers reporting to me topped the rank table of the nation, and they were selected for convention for the year 2012 the company.

Area Manager

Confidential

Responsibilities:

  • Accountable for managing 20 managers using tool like My Navigator, one of the best sales tool in the industry.
  • Enhancing the efficiency of managers and improvising their marketing skills through trainings.
  • Planning and allocation of resources to the Managers to maximize their productivity, a keen planning & implementation with demonstrated abilities in devising strategies and accelerating the business growth.
  • Created a record of 600+ advisors recruited by direct team in a short time of 3 months.
  • Best Activation maintained month on month.
  • 62% was the highest for the month of November2008.
  • Three managers have been promoted to next level.
  • Increased Mtd Growth, average 37% months on month shown.

Assistant Manager

Confidential

Responsibilities:

  • Lead and managed the Business Associates and involved in enhancing the efficiency of Business Associates through on job training related to product knowledge.
  • Also trained them in recruiting advisors, developed their leadership qualities and Marketing skills.
  • Listed as top performer in state (2007-2008).
  • Surpassed all sales targets and many time crossed 100%.
  • Developed highest number of Business Associates in central and north Tamil Nadu.
  • Maintained the persistency above 85%. Three IQA winners were qualified.
  • Created the first MDRT for 2008 in 2 months time.

Sales Manager

Confidential

Responsibilities:

  • Execute Agency partner sales model for several Life Insurance products.
  • Target a broad retail and corporate market, meeting team and company sales targets.
  • Interface directly with key executives, negotiate high values policies and coordinate implementation. Manage and orchestrate post-sales professional services and resources.
  • For the financial year 2005 - 2006 placed as 2nd ranking Sales Manager in my respective branch in terms of achieving sales and recruitment targets.
  • One of the two who got promoted among 20 Assistant Sales managers for the performance ‘05-‘06.
  • Created a team which was producing highest percentage of activation ratio in the branch level.

Manager

Confidential

Responsibilities:

  • The youngest Manager to be promoted from the first line sales to manager within a span of three years.
  • 32% Confidential growth in the first year of the assignment.
  • Surpassed personal quota, generating results more than the target.
  • Business acquisition as per planned sourcing pattern.
  • Held distinction of winning various in-house competitions for best performance in Sales.
  • Achieved breakthrough in several corporate orders.

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