SUMMARY:

• Management of employees, hiring, firing, project management, training, and oversight
• Excellent general business knowledge, communication skills and customer service expertise
• Proven ability to complete assigned tasks with tight deadlines and with quality results
• Proven ability to develop requirements and execute project from start to finish
• Superior analytical, organizational, and problem solving skills
• Quickly and effectively troubleshoot, research and resolve issues
• Work well within and across groups, or as an individual contributor
• 16 years of experience in business development, technology deployment and internet marketing.
• 10+ years of management and leadership experience
• 5+ years developing, implementing, and running marketing campaigns for Fortune 500 companies
• Developed and deployed technical specs and system requirements for multi - million user web platforms
• Hired, deployed, and managed team to successfully implement multi-server deployment of platform using C#, ASP.net and MS SQL systems. Changes implemented, increased revenue more than 4-fold
• Pay-Per-Click advertising development and deployment, managing and tracking campaigns
• Experience working directly with technology teams to track technological solutions including to build marketing campaigns, analyze metrics, create reports
• Extensive development of metrics-based marketing campaigns to achieve a fixed ROI, cost per lead, cost per sale, and specific profit targets
• Implemented or assisted in the implementation of marketing campaigns for more than 75 companies

TECHNICAL SKILLS:

• Programing with C, C++, C#, SQL, Java, Java Script, ASP.NET, Python, MYSQL, SQL SERVER with TSQL, Assembly, HTML, XML, CSS, PHP, Bash…
• Software Engineering, UML, Requirement Specifications
• Machine/ deep learning using TensorFlow 1.3, 1.4, Keras utilizing Graphic Processors, pandas, Numpy, OpenCV
• Website, E - commerce, Portal Development/Deployment
• SEO, SEM, Social Media Marketing, Site Optimization
• Windows; XP, 2007, 8, 8.1, 10, Server 08,12,16
• Linux, Ubuntu Distros, Fedora, Raspbian
• CPanel, WHM, WHMCS, Easy PHP,
• Help desk experience solving immediate support issues
• Deployed WordPress, custom themes, custom plugins, Drupel, and Joomla customization
• Development of board computation applications utilizing raspberry pi for robotic vision applications

PROFESSIONAL EXPERIENCE:

Confidential, Washington, NY

Business, Technology and Marketing Consultant

Responsibilities:

• Business strategy consulting focused on the development of technological solutions for web, and social media deployments including web portals with CRM
• Deployed strategies for: search engine marketing, metrics creation, tracking solutions, social media management, server deployment, and more
• Built, managed, and tracked PPC campaigns with AdWords and AdCenter
• Developed websites utilizing PHP and SQL for multiple industries and products for customer targeting
• Managing display and text - based affiliate marketing and a wide variety of web properties
• Optimization of websites, sales campaigns and business strategies

Confidential, NY

Executive and Turnaround Specialist

Responsibilities:

• Brought on board in March 2006 to increase flat revenues despite growing online usage. Successfully increased profits by 425% and revenue by 350% during an 18-month timeframe
• Main responsibilities included engineering the system requirements, building the business and marketing plans, then hiring and managing a programing team, marketing team, customer service team, sales, and secretarial etc. to run the company
• Completely reimagined the company’s sales model, marketing plan, and technical structure
• Implemented extensive on-site analytics, SEO strategy, as well as offline PR, that included trade shows and print media campaigns
• Solely responsible for hiring all positions above as well as, helpdesk, call center, web marketing division, including programmers, marketers, graphic artists and site content providers.
• Successfully designed and executed the marketing and sales plans within the scheduled time frame.

Confidential, Melville, NY

Search Engine Business and E-commerce Director

Responsibilities:

• Responsible for developing Pay-Per-Click campaigns including research, creative, and copy development, and efficient use of long tail keywords
• Integrated tracking scripts onto client’s websites, e-commerce platforms, and CRM systems
• Aided in development of tracking databases, to preform analysis of client’s website and keywords.
• Interacted with account teams at Yahoo Google, and Microsoft daily
• Supported in-house account managers to oversee management of Pay-Per-Click accounts
• Assisted in sales cycle to consult with prospects on technical aspects of campaigns and assist in tracking integration
• Responsible for reports, spreadsheets and analysis for both internal use and for clients
• Aided in creating bidding strategies, and management algorithms to manage at the keyword level
• Developed written procedures for management of client ad campaigns

Confidential, Jefferson, NY

Owner

Responsibilities:

• Built and managed a brick-and-mortar computer gaming network
• Networked gamers for “cyber café” style gaming experiences before home-based broadband became widely available
• Designed, built, and maintained the computer network and infrastructure
• Designed and implemented marketing strategies and advertising
• Hired and managed a team of employees to oversee operations and troubleshoot technical issues

Confidential, Washington, NY

Manager

Responsibilities:

• Managed Stores, inventory, employees, and finances in 3 locations
• Responsible for inventory management and in store product placement
• Selected products and evaluated existing product mix
• Brought brick-and-mortar business online in 1996
• Developed and deployed their e-commerce business including design of e-store and backend.
• Began marketing web site with classifieds and SEO
• Worked directly with wholesalers and manufacturers to select and purchase products
• Attended various trade and industry events including The New York International Toy Show, gift shows, and variety and merchandise shows to evaluate, negotiate terms and purchase products
• Assisted in the successful negotiation for the sale the retail locations of the business