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Business Development Specialist Resume

San Diego, CA

PROFESSIONAL SUMMARY:

Tech - Confidential healthcare & marketing consulting professional with over 5 years of experience in creating innovative healthcare programs and communications strategy development with large corporations and SMBs

KEY SKILLS:

  • Project management
  • Event Planning - Cvent
  • Strategy development
  • Client service
  • Community Management
  • Trouble-shooting
  • Problem-solving
  • Detail oriented
  • Fluent in English, Romanian, basic Spanish
  • Experience presenting to the C-suite
  • UAT testing
  • Electronic Medical Records (EMR)

TECHNICAL SKILLS:

Salesforce.com, Marketo, Google Analytics, HootSuite, Buffer, Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube, IRI, Nielsen, SAP - Business Objects, EDI, WebSDL, SharePoint, Visio, Confidential CRM tool, MS Office

PROFESSIONAL EXPERIENCE:

Business Development Specialist

Confidential, San Diego, CA

Responsibilities:

  • Performing walk-outs to obtain homeowners’ association contact information for addresses on privately-owned roads from predetermined
  • Performing "desktop studies" to gain as much contact information as possible from online sources
  • Sourcing additional HOA addresses and contact information by driving through the streets of each city, calling potential HOA leads, and performing desktop research
  • Supporting ROE sales (posting fliers in HOAs, directing HOAs to the online ROE form)
  • Tracking all contact information and ROE sales process through Salesforce and other present methods
  • Matching data provided from city officials to internal address lists
  • Optimizing and establishing proper processes for sharing address data between various teams.

Brand Ambassador

Confidential, San Diego, CA

Responsibilities:

  • Acting as a Lead Trade Show Associate, Product Specialist, Lead Brand Ambassador for various brands and types of events such as guerilla sampling, in store demonstrations, sporting events, and more
  • Current ongoing programs: Acting as Product Demonstrator for Coravin in Bloomingdale’s and for Kitchen Aid in Williams-Sonoma, Sur la Table, and Bed Bath and Beyond; Brand Ambassador for Confidential, Confidential and Confidential

Analyst/Account Manager

Confidential, Deerfield, IL

Responsibilities:

  • Managed the Confidential discount drug pricing program for 25+ hospitals and clinics by analyzing and communicating business results and trends relating to clients’ program performance, formulary, and fee structure management
  • Delivered weekly business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions
  • Designed, implemented, performed user acceptance testing, and launched brand new health programs/plans such as the barcode validation method to match my client’s business requirements, that far exceeded the initial project scope and client expectation, generating an increase in revenue of over $1Mil for the largest client in my portfolio
  • Ensured that client requirements were captured and validated, business benefits were defined and measurable, requirements were translated into project scope and actual project benefits were measured and documented
  • Managed the relationship with the Confidential IT support team and acted as the liaison between the two departments to endure that troubleshooting tickets are addressed and completed in a timely manner

Director of Marketing and Communication

Confidential, Chicago, IL

Responsibilities:

  • Designed and implemented the digital marketing campaign to promote the Romanian Cultural Marathon, a 3-day long event that took place in September 2012 and 2013
  • Drove the direct marketing programs (email and direct mail) from marketing brief and creative development to program execution and post-program analysis & ROI measurement
  • Sought out and adopted learning & best practices and innovates with a proven test and learn and mindset
  • Managed the marketing budget for all email and direct mail programs, with responsibility for expense management.
  • Coached and trained a team of two volunteers in creative writing for the Confidential website, Facebook, LinkedIn, Twitter and Meetup updates
  • Doubled the membership database in preparation for the event and tripled ticket sales from the previous year
  • Used marketing automation systems such as Salesforce experience and Marketo

Marketing Specialist

Confidential, Chicago, IL

Responsibilities:

  • Managed the seasonal specific portfolio development and tactical plans including: project proposal process for new propositions and new item cross functional requirements such as UPC creation, pricing approval, and artwork approval
  • Effectively partnered with internal and external teams, including web marketing, segment marketing, analytics, product, care, agencies and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
  • Collaborated with cross functional teams (Brand, Customer Marketing, Strategic Customer Planning, Finance, Legal, Sales, Packaging, and Supply Chain) to improve distribution of Wrigley brands and increase revenue, sell through, and productivity/cost-savings activities
  • Launched and monitored the first digital marketing initiatives for Seasonal, starting with Funny Bunny Grams for Easter 2013, supported by the Starburst Facebook page

Integrated Marketing Communications Professional

Confidential, San Diego, CA

Responsibilities:

  • Event Manager for American Laser Centers and was responsible for generating leads at various bridal expos

Public Relations Specialist

Confidential

Responsibilities:

  • Assisted the PR Account Managers with developing and implementing the annual communication plan for various international clients such as OMV and Petrom (major oil industry companies)
  • Translated oil industry press releases from English to Romanian and published them in the Romanian media
  • Researched and provided press clippings for the agency’s clients on a daily basis to insure proper media exposure

Event Coordinator/Project Manager

Confidential

Responsibilities:

  • Began as an Entry-level PR Assistant and was promoted to an Event Project Manager role
  • Redesigned the company website to enable easy updating of pictures and information after every project
  • Created numerous PowerPoint presentations for sales pitches in English

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