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Sr. Vp Of Sales And Marketing Resume

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Atlanta, GA

SUMMARY:

  • Building global performance - based sales cultures that are metrics driven and delivers results
  • Consistently over achieved aggressive quota’s providing transformational leadership and sales execution with the proven ability to launch new brands.
  • 15+ years sales management leading teams focused on SaaS/Cloud solutions through rapid growth from $14M to $300M
  • Created “Go to Market” strategy rebranding a solution increasing license revenues 148% and cloud 457%
  • Created an intl. Emerging Markets division for sales, marketing, and operations increasing revenues 196% Confidential to $29.3M

AREAS OF EXPERTISE:

  • Strategic Market Development
  • Creating “Go to Market” strategies launching new brands
  • Strategic Sales Planning & Execution
  • Transforming under-performing Business Units
  • Building & Leading High Performance Sales Teams
  • Organizational mgmt. increasing territory productivity

EMPLOYMENT HIGHLIGHTS:

Confidential, Atlanta, GA

Sr. VP of Sales and Marketing

Responsibilities:

  • Leading worldwide sales, marketing, and sales operations
  • Turned around declining revenues of 11% to overachieving new revenues of $27.5M and 131% quota attainment, and 149% improvement in new logos.
  • Repositioned a brand improving ASP 17%, cloud revenues 457%, and overall revenues 127% .
  • Implemented a new pricing model, contracts, Salesforce.com, and sales cadence improving gross margins 6.2%.

Confidential, Atlanta, GA

VP of Sales, Strategic Accounts

Responsibilities:

  • Built $28M in new pipeline including 4 $1.0M+ opportunities
  • Improved ASP 302% and renewal rate 109% while producing 42% of the division’s revenues (out of four teams).

Confidential, Atlanta, GA

VP of Sales

Responsibilities:

  • Transformed a declining business unit reversing revenues 40% downward spiral from $11.2M to results of $23.6M.
  • Earned Managers Choice Award for going from worst to first in division contributions.
  • Recognized with Sales Eminence Achievement Award being the only division ($22M) of 5 to exceed targets.
  • As Executive Sponsor, closed the first Smarter Commerce brand ($37M) while leading the organization to $300M in overall revenues and double-digit Confidential growth.
  • Led the consolidation of four business units delivering $175M in license revenues and 35% Confidential growth.

Confidential, Atlanta Ga

VP of Sales

Responsibilities:

  • Transformed 30% of the sales organization in a 12-month period
  • Improved renewal rates to 121% from a declining revenue stream
  • Increased software application revenues by 202% over 24 months.

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