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Director Of E-commerce Technology Resume

Boca Raton, FL

SUMMARY:

  • Uniquely skilled SEM/SEO/Analytics specialist and full stack web developer with experience at agencies and in - house companies.
  • Analytics expertise to manage multiple accounts, profiles and views using tag managers.
  • Over a dozen years of experience managing cutting-edge website solutions with a wide range of e-commerce application and technology skills.
  • Product page enhancements to expose similar SKUs for ease of shopping and increased user engagement to drive conversions.
  • Proven ability to leverage full-stack expertise to manage E-Commerce website designs to scale.
  • Eye for reducing IT costs while driving business expansion via leveraging new technologies and quickly learning new techniques to achieve organizational goals.
  • Results Driven E-Commerce Strategist
  • E-Commerce Digital Marketing Leader
  • Experienced Implementing Product Merchandise Enhancements
  • Lead Cross-Functional High-Performance Results Driven Teams
  • Bridge Gap Between Ideas and Implementation
  • Marketplace Launch and Manage
  • E-Mail Marketing Execution
  • SEO Best Practices Implementation
  • Project Management - Agile to Waterfall for full stack development
  • Web/Database Programming

TECHNICAL EXPERTISE:

Databases: DB2/SQL/SSRS/MySQL

Programming: HTML5 | CSS3 | jQuery | ColdFusion | SQLRPGLE | RPGILE | C# | APIs

Operating Systems: Confidential i | Microsoft Windows Server | Microsoft | Red Hat ES

PROFESSIONAL EXPERIENCE:

Confidential, Boca Raton, FL

Director of E-Commerce Technology

Responsibilities:

  • Oversaw and led flawless migration to Google Universal Analytics with Enhanced E-Commerce, via Google Tag Manager. Helped define and implement key performance indicators to capture and report on within the path to purchase.
  • Reduced IT budget by over $100K/year by bringing application development and SEM/SEO initiatives in-house.
  • Enhanced product ratings and reviews to achieve higher engagement and syndicating to our marketplaces.
  • Enhancements to product matrix and detail pages to more efficiently expose a broader selection of SKUs.
  • Interview and evaluate E-Mail service providers as part of cross-functional team.
  • Managed multiple catalog feeds to ChannelAdvisor using Confidential i and SQLRPGLE.
  • Personally Identifiable Information data cleansing in preparation for GDPR compliance.

Confidential, Boca Raton, FL

Director of IT

Responsibilities:

  • Provided leadership as a SME on hosting issues, desktop/server standardization, network/telephony and general upgrades/maintenance of servers.
  • Launched web development department using Rackspace Cloud Site Hosting solution for custom content management system and flawlessly migrated dozens of client websites generating a new income channel.
  • Application development to leverage Google AdWords and Analytics API using VB.NET.
  • Enhanced and automated custom SEM performance reporting using SQL/SSRS data warehouse, eliminating manual data imports and increasing accuracy while saving 40 hours per month in labor.
  • Performed Oracle CRM migration including data de-duplication and improved workflow for sales team.

Confidential, Boca Raton, FL

Senior Programmer Analyst / Project Manager

Responsibilities:

  • Designed and developed real time credit authorizations (bank and private label) including enhanced fraud detection resulting in reduced time to ship and lower fraud costs.
  • Co-Developer for J2EE E-Commerce package, reducing maintenance costs while expanding customization options.
  • Generated feeds to and from E-Commerce SQL server farm for multiple websites.
  • Collaborated with call center management team to design and launch more efficient upsell and related product logic to drive a higher average order.
  • Implemented a fully scripted call center system used to take orders and resolve customer service inquiries; streamlining the workflow and increasing the efficiencies of the team.

Confidential, Jupiter, FL

Senior Programmer Analyst / Project Manager

Responsibilities:

  • Performed on-site client requirements gathering for software customizations and managed technical development, testing and final implementation using Waterfall methodology.
  • Project manager for internal application modernization efforts, including training of development team.
  • Managed remote office needs for communication support and human resources.

Confidential, Palm Beach, FL

Programmer Analyst / Technical Liaison

Responsibilities:

  • Worked on over a dozen seamless hotel migrations as technical support for internal teams and property staff.
  • Performed integration of third party vendor’s systems for in-room automation, telephony, mini-bars and point of sale terminals.
  • Trained property’s IT team on best practices for Confidential hardware maintenance as well as daily workflow of tasks required to achieve optimal efficiency and timely reporting of daily occupancy and revenue statistics.

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