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Director Of Information Systems Resume

PROFESSIONAL SUMMARY:

Confidential - of-all-trades who can customize SFDC to meet business requirements and automate processes to support/unite all departments. With over 16 years of professional experience managing multiple projects, vendors/consultants, and data systems, I wear a lot of hats to accomplish what’s needed.

SALESFORCE HIGHLIGHTS:

  • Users, Profiles, Roles
  • Permissions, Sharing Rules
  • Fields, Formulas, Functions
  • Record Types, Page Layout
  • Reports, Dashboards, Views
  • Automation, Triggers, APIs
  • Process Builder
  • Workflows, Flows
  • Validation Rules
  • Approval Process
  • CRM Migration
  • Email Templates / Alerts
  • Data Loader, Import Wizard
  • Data Cleanse, De-dupe
  • Data Modeling, Manipulation
  • Database Management
  • Data Export, Schedules
  • Lead Assignment Rules
  • Install Third-Party Apps
  • Call Center Environment
  • InsideSales
  • DocuSign
  • Conversica
  • Cloudingo, Dupe Blocker
  • ViciDial, Powerdialer
  • Security, Event Monitoring
  • Basic SOQL / SQL

AREAS OF EXPERTISE:

  • Project Management
  • Product Management
  • Vendor Management
  • Systems Management
  • Client Relations
  • Quality Control
  • Business Analysis
  • Financial Modeling
  • Advance Excel Formulas
  • Pivot Tables, Macros
  • Scorecards, Dashboards
  • Advance Analytics, KPI’s

PROFESSIONAL EXPERIENCE:

Confidential

Director of Information Systems

Responsibilities:

  • Full System Administration of Salesforce, Phone/Data Systems, and All Third-Party Apps
  • Support Executive, Sales, Marketing, Finance & IT
  • Customize & Manage InsideSales, DocuSign, Conversica & Other Apps
  • Automate Processes Using Workflow Rules, Triggers, APIs & Validation Rules
  • Use Custom Fields, Complex Formulas & Workflow Rules to Meet All Process Requirements
  • Manage all Company Websites, Third-Party Integrations, Portals & Web-To-Leads Forms
  • Live Import & Auto Assign Leads from all Lead Vendors Based on Different Criteria
  • Advance Reporting (Matrix/Summary), Charts & Dashboards in Salesforce and Excel
  • Track Sales Activity, Pipeline Development & Deal Management
  • Prepared Weekly and Monthly CPA & Other KPI Reports to Executive
  • Heavy Data Cleansing, Mass Updates Using Data Loader and Import Wizard Tool
  • CRM Migration: InsideSales to Salesforce
  • Manage Vendors, Negotiate Contracts & Renewals
  • Maintain Data Security, Event Monitoring, FairWarning Solutions

Confidential

E-Branch Manager

Responsibilities:

  • Product Manager & Process Owner of all Products of the E-Branch: Online Banking; Mobile Banking; Bill Pay; Remote Deposit Capture (RDC)
  • Work Closely with Business Units: Executive, IT, Operations, Risk Management, Front Office, Real Estate, Consumer Lending, Finance, Collections & Marketing
  • Responsible for Growing Membership Base by 15% to 27,000 Active Members
  • Exceeded Loan Originations by 20% to $12MM Annually
  • Reduced Overhead Cost by 25% While Managing a $300k Budget
  • Completed Projects: Mobile Banking App & Remote Deposit Capture App for Apple & Android Devices
  • Manage Vendors & Relationship Managers; Measure Risks; Negotiate Prices; Make Recommendations
  • Prepare Weekly, Monthly & Quarterly Scorecard & Performance Metrics
  • Supply Auditors with Financial Statements & Internal Documents
  • Implement Search Engine Optimization (SEO) Best Practices for our Website to Drive More Loans

Confidential

SEO Consultant

Responsibilities:

  • Create, Manage & Optimize 40 Law Firm Websites; Generating 50 Leads per Month per Site
  • 44% Conversion from all Search Engine Traffic
  • Manage and Optimize Over 20,000 Law Firm Keywords
  • Website Design, HTML / PHP Code Enhancement, CSS Modification
  • Prepare & Analyze Monthly Analytics & Performance Reports
  • Local Search Optimization, Link Building, Local Profiles, Video Marketing, Pay Per Click, and more
  • Balance Social Media Campaigns: Facebook, Twitter, YouTube, Flickr, Google+, and more

Confidential

SEO Specialist

Responsibilities:

  • Managed SEO Campaigns for 45 Law Firm Clients Totaling $500,000 Assets Under Management
  • Enhanced Landing Pages, Optimized Title Tags and Meta Descriptions, On-page and Off-page SEO Strategies
  • Monitored Search Engine Rankings on Google, Yahoo, and Bing
  • Measured, Reported & Translated Monthly Analytics and SEO Goals

Confidential

PPC Specialist

Responsibilities:

  • Built, Managed, and Optimized a Network of 30 Coupon Sites
  • Managed and Optimized Pay Per Click Campaigns - Google Adwords & Yahoo Search Marketing
  • Achieved 10% Click Through Rates (CTR) and High Quality Scores
  • $50,000 Spent in AdWords Within 6 Months; Purchased Over 1 Million Clicks; Improved ROI to 66% Net

Confidential

Senior Financial Analyst

Responsibilities:

  • Prepared Monthly & Quarterly Reports for RFP Group, Marketing, and other Divisions
  • Provided All Performance, Characteristics, Turnovers, Attributions, and Other Data Elements

Senior Business Analyst

Confidential

Responsibilities:

  • Client Master List (CML) to Eagle Pace System Conversion
  • Client Report Enhancements

Business Analyst

Confidential

Responsibilities:

  • Process Owner and Subject Matter Expert for CML
  • SEC Disclosure Reports

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