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Strategy Manager Resume

Bothell, WA

SUMMARY:

Tier One MBA graduate with extensive experience in the internet/ecommerce industry in entrepreneurial and large corporate environments. Passionate leader focusing on providing the best guest experience while using the best business practices. Demonstrated history of success in managing teams developing successful websites for B2B, B2C and C2C use; strong technical skills, knowledge of architecture, analytics and coding.

AREAS OF EXPERTISE INCLUDE:

  • Strategy Personalization Ecommerce Management
  • Analysis Agile/SCRUM Content Management
  • Big Data Product Management People Management

PROFESSIONAL E XPERIENCE

Confidential, Bothell, WA

Strategy Manager

Responsibilities:

  • Developed short and long term marketing plans for Confidential customer retention, emphasizing both existing and returning customers
  • Determined strategic customer touch points and operationalized marketing plans across those touchpoints
  • Forecasted short and long term sales and KPI impacts for initial goals and benchmarks
  • Post - launch tactical analysis and optimization to achieve stretch goals
  • Incorporated cross-channel personalization resulting in a customer reach lift of 400%

Strategy Manager

Confidential

Responsibilities:

  • Developed marketing strategies and tactics to position company sensitive offerings across digital experience; aligning customer wants with business needs; applied data support for business cases
  • Researched, evaluated, and tested multiple technologies for targeting marketing segments on digital marketing sales campaigns; incorporated big data technologies across marketing touchpoints for personalized customer experience
  • Utilized reporting and analytics to forecast project and objective impacts prior to project launch, as well as to monitor and control project post launch; optimizing components as needed to achieve KPI targets
  • Ideation of long-term, innovative marketing sales approaches to further reach and alignment of company with external emerging brands
  • Successfully launched holiday marketing strategy, attributing to a 10-fold year-over-year improvement

Content Manager - Big Data/ Project Manager

Confidential

Responsibilities:

  • Developed and implemented Big Data backed eCommerce personalization solutions
  • Created and implemented Big Data marketing strategy and tactics for marketing touchpoints
  • Analyzed Big Data strategy implementation results; reported findings to executives; provided recommended solutions to continually further business and customer objectives
  • Worked cross-departmentally, identifying, producing, and expanding content initiatives
  • Realized a 26% lift in year-over-year order rate through operationalizing marketing strategy

Confidential, Orlando, FL

Digital Marketer

Responsibilities:

  • Developed campaigns to drive traffic across multiple social media sites, engaging customers and aligning their needs with company offerings
  • Analyzed guest actions and feedback to understand their needs and provide products based on those needs
  • Revised digital products and processes based on consumer needs and stated goal to provide the best consumer experience while using the best business practices
  • Daily management of company's social media sites, as well as updates to company website, including coding and SEO best practices
  • Oversaw pre- and post-event marketing email creation and distribution
  • Maintained product and delivery schedule calendar to keep current product updates on schedule
  • Increased social media SEO recognition 5-fold through in corporation of keywords and back-linking

Confidential, Las Vegas, NV

UI Developer

Responsibilities:

  • Managed and directed team of developers on front end performance of websites, ensuring great customer experience through bi-monthly content builds; hand-coded HTML, CSS, SQL Queries, and XML
  • Led development of multi-billion-dollar ticketing websites; implemented UI to bare backend Java code; created alternate pages for transaction flow A/B testing
  • Partner with project management group to review and refine upcoming project component offerings; satisfactorily resolve potential problems concerning release schedules and resource conflicts
  • Improved organic site traffic 11%+ to 2.35MM unique visitors with corresponding revenue increase of $2MM per month

Confidential, San Francisco, CA

Programmer Analyst

Responsibilities:

  • Member of multinational Agile and virtual teams implementing new website architecture; hand coded HTML and CSS; developed direct-to-consumer functionality decreasing maintenance time and increasing productivity
  • Ensured smooth performance of Confidential inc. com, Williams-sonama.ca, and potterybarnkids.com
  • Collaborated with various departments and foreign contractors ensuring business and technical requirement delivery for international website coding and deployment
  • Coded front-end of website resulting in a 300% revenue increase to over $1.03 Billion in a 2-year span

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