SUMMARY:

• 20+ years marketing leadership experience managing both locally and globally - dispersed marketing teams.
• B2B marketing expertise in technology hardware solutions, SaaS software & professional services.
• Excel at creating comprehensive marketing strategy including budgeting, branding, communications, market presence, financially successful product marketing, demand generation, analytics tracking and ROI measurement.
• Excellent business communicator adept at C-Suite interaction, negotiations, client relationships and alliances.
• Built first class global marketing teams supporting Corporate and Product Marketing and Market Research
• Created multi-million dollar value-add revenue from comprehensive, turnkey, product adoption program
• Crafted global marketing strategy, go-to-market channel programs resulting 40% Confidential revenue growth
• Established new service and product offerings around existing high margin items yielding 90% profit margin
• Produced large (1500+ attendees) customer, sales and prospect events, creating agenda and excursion components, content and communications resulting in over 450% ROI
• Implemented Pragmatic Marketing Structure guiding product research, design and profitable launch
• Launched e-commerce marketing programs and initiatives to drive sales including: SEM, SEO, PPC, social media, digital advertising, partner marketing, social media, redirect, email marketing, and payment acceptance.

PROFESSIONAL EXPERIENCE:

VP Global Marketing/Chief Marketing Officer

Confidential, Atlanta, GA

Responsibilities:

• Marketing Strategy: Redesigned marketing strategy to better align resources to product portfolio lifecycle and revenue potential, improving SEO & retargeting activity for mature products, and allocating proactive marketing resources and budget for new product launch .
• Turnaround Transformation: Conducted extensive primary and secondary market research, developing recommendation for new innovation paths and product development options, resulting in the creation of spin-off product suite and company, enVue.
• Brand Management: Transitioned brand and positioning from a legacy technology tools provider to an innovative software solutions provider. Designed new prospect interaction induding three websites, social media presence and blog content.
• Revenue Growth: Drove 135% increase in sales opportunity pipeline through organic traffic, events activity, automated marketing, content development and digital presence via social media, online thought leadership and increased editorial content.
• Product Marketing: Launched start-up company and product line, defining and sizing market, creating positioning, segmenting the market, identifying unique value proposition, and opening channel and influencer community with multi-analyst tour to initiate brand presence.
• Digital Marketing and Lead Generation: Implemented closed loop, automated marketing solution including, CRM, eMail, SEO, SEM, Retargeting, PR, events and Social Media; measuring sales funnel contribution, stage, and marketing ROI, increasing leads by 250 percent.

Senior Vice President of Global Marketing

Confidential, Melbourne, AU

Responsibilities:

• Drove 40% Confidential revenue growth through various channels such as; net new sales, increased share of wallet, global expansion, cross - selling and up selling through strategic alliances
• Launched direct marketing program, improving online search capability and creating a social presence on LinkedIn, Twitter, and FaceBook, to increase "new visitor " web traffic by 200%, and "trend" new product coverage
• Redirected target market strategy and value proposition around strengths including, innovation, customer service, cloud technologies and business analytics - targeting specific, profitable industry verticals and industry alliances
• Rejuvenated brand and positioning, including the redesign of all customer touch points such as collateral, website, soaal media, industry events and PR activity, specifically targeting the various influencers and deasion-makers
• Analyst, Press and Alliance Relations: From unknown status, gained the attention of industry analysts with 600% growth in analysts RFI's, ed a dedicated expertise blog on Confidential, and invited to co-host a Microsoft Executive B ri efing

Vice President of Marketing

Confidential, Norcross, GA

Responsibilities:

• Conducted extensive research project measuring recognition, perception and new product value. Implemented comprehensive marketing strategy, improving value proposition, repositioning products and capitalizing on differentiators
• Designed, developed and brought to market four new payment cards, accounting for 30% oftotal sales volume
• Instituted new sales channels to including direct, electronic and print, shifted sales channel resources to expand telesales and improved field sales efficiencies with professional appointment setting program to reduce sales overhead by 60%
• Rejuvenated high profit margin reporting program yielding a 90% margin on incremental sales

Director of Marketing

Confidential, Alpharetta, GA

Responsibilities:

• Strategy: Built integrated marketing functions including, electronic and direct marketing, advertis'ng, PR, client programs, lead generation, sales support, communications, competitive intelligence and alliance partnerships
• Revenue Generation: Established lead generation programs and tracking systems, increasing qualified leads by 200 percent, sales pipeline by 50 percent and bottom line revenue by 30 percent on a 16 - month sales cycle
• Public Relations: Energized PR efforts building an image of industry thought leadership and executing a highly successful analyst tour
• Marketing ROI: Designed and implemented comprehensive ROI analysis capability within internal CRM system to monitor lead generation
• Developed and implemented cohesive marketing programs and initiatives for new products and sales growth.
• Designed up-sell strategy to grow penetration of ex'sting client base.

Confidential, Alpharetta,GA

Responsibilities:

• Designed print and electronic sales collateral, corporate image video and advertising. Initiated and built business case and design of employee adoption program of paperless payroll pay-cards
• Priced and packaged products and services targeting specific market channels, including campaigns, promotions and advertising.
• Produced client-win PR, product and industry articles, and by-line opportunities
• Created campaigns and materials to support sales efforts including collateral, advertising, case studies, web content, direct marketing, interactive marketing, product demos and sales presentations

Manager. Client Marketing & Communications

Confidential, Noncross, GA

Responsibilities:

• Initiated dient marketing programs, strategy, positioning, and content for various communications mediums including: three Web sites, two channel newsletters, Internet-based, industry-specific quarterly teleconference forums, e-mail campaigns and compliance
• Developed high-end customer-testimonial videos, case studies, s, and speaking engagements.
• Designed al content for annual dient conference attended by 1500+ clients.