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Solutions Marketing Program Mgr. Resume

Boxborough, MA

SUMMARY

Marketing professional who understands buying personas, market and competitive landscapes as the foundation for creating marketing programs that drive demand. Ability to manage and motivate sales organizations in a fast - paced and dynamic environment. Provide on-going leadership of complex multimillion-dollar programs. Develop executive client and vendor relationships. Develops and delivers innovative solutions to delight customers

AREAS OF EXPERTISE

  • Demand Generation
  • Content Marketing
  • Sales enablement
  • Event Marketing
  • Product Launches
  • Planning and Analysis
  • Competitive Analysis
  • Sales Support
  • Channel Marketing

PROFESSIONAL EXPERIENCE

Confidential, Boxborough, MA

Solutions Marketing Program Mgr.

Responsibilities:

  • Responsible for marketing new IoT and digital transformation cloud, security, networking and collaboration services and solutions to vertical markets including healthcare, manufacturing, oil and gas, utilities, and public sector
  • Developed comprehensive persona-based marketing plan and content that generated $50M bookings for IoT and digital transformation services which exceed FY2016 targets
  • Drove demand for industrial security solution propelling new customer opportunities through white paper, customer testimonial video, and case studies
  • Secured a large presence for vertical service solutions at large trade shows to include five theater presentations, eight lunch and learn sessions, and two live demonstrations.
  • Guided Twitter plan to promote sessions.
  • Events were well attended and each team brought back qualified leads
  • Built a library of over 10 customer case studies/testimonials validating company’s capabilities in this new area
Confidential

Sales Enablement Team Lead

Responsibilities:

  • Managed the creation and development of Service Provider and Enterprise sales team content and got the team back on schedule to meet launch and campaign requirements
  • Evolved inventory to include videos and infographics resulting in 10x greater use than previous tools
Confidential

Portfolio Marketing Manager

Responsibilities:

  • Led a virtual team to simplify marketing Cisco’s services portfolio from hundreds of unconnected offers to 10 service categories.
  • Developed the value proposition and messaging for each
  • De-cluttered and simplified services presence on the company website, while shifting focus to customer outcomes.
  • Industry recognition from ITSMA, SiteIQ, and Content Marketing
  • Evangelized the new structure across the company, including working with product teams to align new services, and provided naming and branding guidance resulting in a simpler, easier- to-sell service portfolio
  • Mentored newly hired cloud services and line-of-business service marketing teams resulting in a reduced learning curve and accelerated numerous marketing campaigns
  • Integrated services into salesforce.com to help identify and manage sales pipeline
  • Developed content for analyst reviews to maintain and enhance position as industry leader
Confidential

Software Services Product Manager

Responsibilities:

  • Responsible for marketing software services portfolio for Cisco’s IOS TM operating system and for 70+ software applications
  • Developed an automated sales tool and provided hands-on sales support to account teams and partners resulting in a 20% per year CAGR
  • Co-developed and launched Cisco Services for Intrusion Prevention Systems.
  • Grew service from inception to $150M in less than three years with the highest services gross margins
  • Simplified value story for services for IOS™ operating system.
  • Rewrote legal description, updated the marketing collateral, and trained the sales force
  • Developed marketing for first as-a-service collaboration offering which is a 100+ million-dollar business today
  • Developed partner portfolio offerings, trained partners and provided sales support which accounted for 70% of global services bookings
  • Successfully secured $700,000 from CTO to fund a market study on the future of software and services.
  • Assisted in the evolution of Cisco’s software business.

Confidential, Andover, MA

Business Development Manager

Responsibilities:

  • Responsible for driving business growth through marketing programs and support to field for products, services, and supplies
  • Developed marketing portfolio and programs for a "patient monitoring as-a-service” offering.
  • Successfully sold to major healthcare organizations, e.g. Ochsner Clinic
  • Created a competitive equipment buy-back program to help leverage over $25 million in new product sales
  • Created and launched a per-use program to sell ultrasound supplies.
  • Grew sales by 7%
  • Designed custom offerings which secured large, long term deals, e.g. Weill Cornell Hospital

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