- A successful marketeer with 6 years of diverse experience in highly competitive telecommunications & FMCG sectors focusing on segment marketing while gaining expertise in P&L management, brand strategy and management, product management, customer experience, customer value management
- Master’s degree from Galatasaray University in Marketing Management and Bachelor degree from Marmara University in Business Administration major
- Having work permit without sponsorship in US (green card holder)
Programming: Windows (all versions), Good command of Microsoft Office Suite; Word, Excel, Power Point, SPSS
Languages: Turkish (native), English (advanced)
- Follows the market dynamics and competition with research reports and prepares analysis based on research data.
- Develops recommendations and action plans accordingly ( Confidential, HTP, BHT)
- Leads product development activities(with R&D team) and manages packaging design projects.
- Launched Icim “Protein Milk” first time in Turkey (+1,2pts market share increase in milk category and being market leader in protein milk segment)
- Launched new flavored oat&fig in Kefir category (+0,5pts market share increase in kefir category)
- Coordinates the advertising strategies (both above the line and below the line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share
- Managed 3 ATL projects in milk ( around 1.8 mio dollar budget) and launched 1 sub - brand “Chef cream” in cooking cream category (+1pts top of mind awareness in milk category, +2,5pts market share increase and gained market leadership again in cream category)
- Manage category P&L (5% gross margin increase in milk category)
- Work closely with ATL, Digital & Social Media, Media, PR, Packaging & BTL agencies
Senior Marketing Associate
- Manage category P&L for each brand under personal care category
- Coordinating and implementation of 360 degree marketing plans for new product/brands launches
- Prepare the marketing plan and annual budget
- Contributing to new product pricing to reach budgeted sales and gross margin.
- Re-design Bath&Shower segment’s pricing strategy (+2pts gross margin increase)
- Following market trends, consumer needs and gaps to contribute building category/ brand portfolio
- Launched 2 new fragrance variants in Shower gel segment (+20% monthly volume increase and +1,5pts market share achieved)
Marketing Associate Manager
- Design and execute segments marketing strategies, lead tariff & product development, manage end-to-end P&L and plans based on customer insights and customer experience
- Launched new tariffs for prepaid and postpaid subscribers in order to acquire new subscribers (+20% prepaid subs. base increase and x2 ARPU than an average prepaid user providing, +10% in postpaid subscribers)
- Launched two new mobile application; Confidential M-health & Confidential Marathon mobile apps.
- Launched new loyalty program platform for football fans “ Confidential KaraKartal” (+3pts market share increase among football fans)
- Prepare the marketing plan, annual budget and integrated marketing communication plan
- Communicates with marketing agencies (ATL, Digital and Social Media) and the cross functional team to launch new promotions/campaigns
- Launched new “ Confidential Park” (the new stadium of Besiktas football fans) social media accounts first time in Turkey. (Reached 500k followers in FB & 100k in Instagram within one year)
- Produced six new TV copies (Resulting double digit increase in brand KPIs and x5 reach while staying in the same budget)
- Churn Management, managing loyalty campaigns to decrease port out amount and offering new promotions/campaigns in order to retain prepaid subscribers in Confidential base
- Launched new “retention add-on packs” (Churn ratio decreased by -2,5pts within six months)