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Brand Manager Resume

SUMMARY

  • A successful marketeer with 6 years of diverse experience in highly competitive telecommunications & FMCG sectors focusing on segment marketing while gaining expertise in P&L management, brand strategy and management, product management, customer experience, customer value management
  • Master’s degree from Galatasaray University in Marketing Management and Bachelor degree from Marmara University in Business Administration major
  • Having work permit without sponsorship in US (green card holder)

TECHNICAL SKILLS

Programming: Windows (all versions), Good command of Microsoft Office Suite; Word, Excel, Power Point, SPSS

Languages: Turkish (native), English (advanced)

PROFESSIONAL EXPERIENCE

Confidential

Brand Manager

Responsibilities:

  • Follows the market dynamics and competition with research reports and prepares analysis based on research data.
  • Develops recommendations and action plans accordingly ( Confidential, HTP, BHT)
  • Leads product development activities(with R&D team) and manages packaging design projects.
  • Launched Icim “Protein Milk” first time in Turkey (+1,2pts market share increase in milk category and being market leader in protein milk segment)
  • Launched new flavored oat&fig in Kefir category (+0,5pts market share increase in kefir category)
  • Coordinates the advertising strategies (both above the line and below the line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share
  • Managed 3 ATL projects in milk ( around 1.8 mio dollar budget) and launched 1 sub - brand “Chef cream” in cooking cream category (+1pts top of mind awareness in milk category, +2,5pts market share increase and gained market leadership again in cream category)
  • Manage category P&L (5% gross margin increase in milk category)
  • Work closely with ATL, Digital & Social Media, Media, PR, Packaging & BTL agencies

Confidential

Senior Marketing Associate

Responsibilities:

  • Manage category P&L for each brand under personal care category
  • Coordinating and implementation of 360 degree marketing plans for new product/brands launches
  • Prepare the marketing plan and annual budget
  • Contributing to new product pricing to reach budgeted sales and gross margin.
  • Re-design Bath&Shower segment’s pricing strategy (+2pts gross margin increase)
  • Following market trends, consumer needs and gaps to contribute building category/ brand portfolio
  • Launched 2 new fragrance variants in Shower gel segment (+20% monthly volume increase and +1,5pts market share achieved)

Confidential

Marketing Associate Manager

Responsibilities:

  • Design and execute segments marketing strategies, lead tariff & product development, manage end-to-end P&L and plans based on customer insights and customer experience
  • Launched new tariffs for prepaid and postpaid subscribers in order to acquire new subscribers (+20% prepaid subs. base increase and x2 ARPU than an average prepaid user providing, +10% in postpaid subscribers)
  • Launched two new mobile application; Confidential M-health & Confidential Marathon mobile apps.
  • Launched new loyalty program platform for football fans “ Confidential KaraKartal” (+3pts market share increase among football fans)
  • Prepare the marketing plan, annual budget and integrated marketing communication plan
  • Communicates with marketing agencies (ATL, Digital and Social Media) and the cross functional team to launch new promotions/campaigns
  • Launched new “ Confidential Park” (the new stadium of Besiktas football fans) social media accounts first time in Turkey. (Reached 500k followers in FB & 100k in Instagram within one year)
  • Produced six new TV copies (Resulting double digit increase in brand KPIs and x5 reach while staying in the same budget)
  • Churn Management, managing loyalty campaigns to decrease port out amount and offering new promotions/campaigns in order to retain prepaid subscribers in Confidential base
  • Launched new “retention add-on packs” (Churn ratio decreased by -2,5pts within six months)

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