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Director, Marketing Communications & Media; Executive Director, Foundation Resume

East Lansing, MichigaN

STRENGTHS & SKILLS :

Corporate and constituency communications; website content management; electronic communications strategy; social media; periodical and collateral publications; media and community relations; very strong writing skills; speech and script writing; video and live television production; special events; fund raising; proposal/grant writing; strategic relationships; leadership and staff management skills.

CAREER EXPERIENCE:

Director, Marketing Communications & Media; Executive Director, Foundation

Confidential, East Lansing, Michigan

Responsibilities:

  • Directed the communications efforts of 16,000 - member statewide professional association for physicians.
  • Managed a staff of four plus interns and volunteers.
  • Responsible for media relations, membership marketing, newsletters, public and members-only websites, social media, broadcast email and fax blast communications, bimonthly magazine, and other scheduled communication vehicles, in addition to targeted communication campaigns for grassroots initiatives, subsidiary services and partner organizations.
  • Worked with coalitions toward common policy and legislative goals; worked with volunteer leadership and committees; organized annual volunteer activity to benefit local communities.
  • Expanded event fund raising results fivefold for MSMS Foundation. Additional focus on marketing for subsidiaries and affiliates.

Director of Development & Community Relations

Confidential, East Lansing, Michigan

Responsibilities:

  • Developed annual marketing plan, and directed annual quarter million dollar fundraising effort for non-profit performing and cultural arts festival attracting 380,000 visitors.
  • Developed special events, grant applications and event marketing proposals, news releases, brochures, print, and broadcast ads.

Director of Public Relations

Confidential, Lansing, Michigan

Responsibilities:

  • Directed public relations department responsible for internal, patient, constituent, donor and physician communications, media and donor relations, and special events.
  • Produced live local broadcast of Children’s Miracle Network Telethon, and nationally-selected educational video vignettes and donor recognition segments.

Information Officer

Confidential, East Lansing, Michigan

Responsibilities:

  • Principal communicator.
  • Wrote and produced quarterly campaign newsletter for donors and friends of the university.
  • Developed news releases and donor recognition communications, speeches, brochures, and direct mail.

Managing Editor

Confidential, East Lansing, Michigan

Responsibilities:

  • Responsible for day-to-day management of Michigan Medicine, a monthly, award-winning 60+ page socioeconomic news/feature magazine, Professional Liability Report newsletter, and brochures.
  • Wrote feature and cover stories, directed cover photography, coordinated advertising.

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