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Interim Director Of Product Marketing Analytics Resume

SUMMARY:

  • Drives successful product development and project execution by strategically connecting technical and business worlds.
  • Program Management | Product Management | BI Solutions | End - to-End Product Development | Product Vision & Persona
  • Helped Confidential save multimillion dollar in costs by analyzing product performance gaps across multiple regions and sharing data with the leadership to improve user experience.
  • Supported client product reusability and expedited deployment by 60% at Confidential by kick-starting a centralized dashboard creation project; trained analysts on all project lifecycle phases.
  • Completed a high-value data auditing project one month ahead of the deadline at Confidential by organizing project timelines, roadmaps, planning, scheduling, organization and product ownership using JIRA.
  • Documentation, designing wireframes, A/B split testing and defining process workflows using Lucidchart, and Visio.
  • Manage in-house or offshore teams and deliver projects for clients with deadlines in dynamic fast-moving cross-functional teams while quickly prioritizing critical elements solving problems in an Agile Scrum Methodology environment.
  • Interviewing/training skills to extract information and share or teach findings with concise clear brevity while empathizing with customers, stakeholders, engineers and developers owning all communication.

EXPERTISE AREA:

Data-Driven Decision Making

Strategic Planning & Implementation

Product Roadmap Development

B2B Sales & Marketing Management

Stakeholder Engagement Expertise

Product Marketing Strategies

Continuous Process Improvement

SOP Development & Compliance

Program Risk Management

TECHNICAL SKILLS:

Product Data Management Tools: SSIS, Informatica, Amazon Web Services (AWS), Matillion, SSRS, Filemaker Pro, MicroStrategy, Cognos, Excel, Access, Tableau, Power BI, Salesforce, Oracle, SQL Server, MySQL, AWS Redshift

Product Marketing Tools: Alexa, Marketmuse, MOZ, Adwords, SEO, Aweber, Youzign, Photoshop, Envato, SAS, Statista, Ahrefs, SEM Rush, Google Analytics, Adobe Analytics, Mind Map, Click Funnels, Kartra, WordPress, Facebook Ads, Instagram Ads, PPC

Project Documentation Tools: iServe Ticketing, QNXT, Icoms, JIRA (Stories), Spec Documentation, PRD, MRD, BRD

Programming GUI & Operating Systems: SQL, PL/SQL, Unix Shell Scripts, VBA, Python, R Programming, Windows, MAC, Linux

PROFESSIONAL EXPERIENCE:

Interim Director of Product Marketing Analytics

Confidential

Responsibilities:

  • Grew client product sales by 3% and saved millions of dollars in costs by facilitating the c re ation of targeted product campaign roadmaps and lifecycle documentation for timely decision making on low-performing campaigns.
  • Identified customer patterns for new product launches and deliverables by measuring web analytics using Adobe Analytics and Google Analytics. Optimized advertisements according to different customer segments .
  • Facilitated client decision making by building Tableau dashboards to assess product campaign performance and forecast trends in collaboration with the cross-sales team; pioneered the creation of user stories and views.
  • Built team knowledge base and enhanced process visibility by documenting all technical project requirements, process flows, metrics and KPIs, and data sources; created new metrics for accurate product data reporting.

Consultant, Data Governance

Confidential

Responsibilities:

  • Performed impact analysis using Tableau, ThoughtSpot, and MicroStrategy. Conducted data audit for high-profile acquisition by Disney; improved project visibility by creating Gantt and flow charts and mind maps.
  • Created dashboards to monitor program popularity, viewership, and advertisements for Media Ratings Council (MRC) inspections.
  • Ensured seamless project takeover and training in an Agile environment by creating a comprehensive technical guide and coaching data governance team members on optimal product usage and functionalities.

Program Manager

Confidential

Responsibilities:

  • Led multiple projects for seamless implementation of a new state-level program across 9 states; reconciled $60M for the company in collaboration with the IT team and external consultant, Accenture .
  • Created process roadmaps and defined scope and timelines for smooth project execution.
  • Cross-trained a 5-member team on all project phases of Agile scrum methodology.
  • Communicated program vision by creating 3 powerful dashboards capturing extensive demographic information for strategic planning.
  • Improved project reporting efforts by 70% by initiating the use of dashboards for better data visualization; performed requirement analyses to meet executive- and director-level needs.
  • Aided in strategic product planning by ensuring on-time and within-budget delivery of market data reporting and analysis projects.

Product Manager

Confidential

Responsibilities:

  • Helped strategize core product offerings by conducting competitive market analysis; revising pricing models; and creating monthly, quarterly, and yearly P&L and forecasting reports.
  • Aided in executive decision making to meet key business KPIs and OKRs by creating ~500 financial and inventory reports for 3 business lines.
  • Monitored enterprise data using an Excel SaaS model. Acted as a liaison between product developers and business managers.
  • Boosted product sales as well as customer retention by scrutinizing Salesforce data and understanding user behavior and needs; critically analyzed product marketing data in collaboration with the product team.
  • Used Google Analytics.

Senior Data Analyst

Confidential

Responsibilities:

  • Product owner for the pharmacy catalog utilized for business decision making.
  • Improved QA, successfully meeting KPIs, by analyzing inventory records in collaboration with the quality assurance team.
  • Helped the company save $18M in yearly costs and improved inventory turnover by 31% by identifying duplicate inventory and proposing cost-effective alternatives; reported P&L metrics.

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