SUMMARY

• Marketing Professional with BBA in Marketing and graduate certification in Project Management, 15+ years of product marketing experience in hardware and software.
• Track record in customer needs documentation, product definition and development, cross - functional collaboration, content creation, product launches, and managing multiple projects.
• Managed industry-leading, innovative technology BiStatix radio frequency identification (RFID) product portfolio.
• Capacitively-coupled tags used conductive carbon ink instead of metal coils to transmit data.
• Planar ink antennae were printed on paper labels and scanned by readers.
• Researched markets and developed discrete input devices for industrial automation systems for Europe and North America.
• Managed hardware development projects in collaboration with Engineering, Operations, Sales, and Marketing teams.

Core Competencies:

• Market research: primary/secondary
• Product roadmap definition
• Collateral and content creation
• Data analysis and reporting
• Market and product strategy
• Product launches
• Requirements documentation
• Product development
• Product lifecycle management

TECHNICAL SKILLS

• WordPress content management system
• Microsoft Office, current version, including Visio, Project, Access, Word, PowerPoint, and Excel
• Google Drive office suite, including Documents, Sheets, Slides
• Adobe Creative Suite (CS6 and CC), including Photoshop, Illustrator, InDesign, and InCopy.
• Autodesk AutoCAD drafting and mechanical drawing
• Atlassian Confluence wiki editor and document collaboration
• JIRA project and issue tracking
• Arena BOM control and change management
• Cakewalk SONAR Platinum digital sound production
• English—Native language proficiency (ILR Level 5)
• French—Professional working proficiency (ILR Level 3)
• German—Limited working proficiency (ILR Level 2)
• Japanese—Elementary proficiency (ILR Level 1)

PROFESSIONAL EXPERIENCE

Confidential, San Jose, CA

Technical Writer

Responsibilities:

• Write and edit requirements documentation for developing cloud data migration and compliance-verification software.
• Short-term contract (100 hours). Documentation is written for the software development teams in California and India.
• SaaS end product will be targeted at Europe and North America enterprise markets.

Confidential, San Jose, CA

Senior Technical Editor

Responsibilities:

• Conducted editorial reviews of technical publications for short-term (75-day) project.
• Reviewed and edited datasheets and application notes for analog and digital integrated circuits used in sales and product launches in automotive, industrial, and healthcare vertical markets.
• Completed edits, including text and graphics, and processed 16 power module, pulser, board, and evaluation kit datasheets ranging from 10 - 90 pages in length.

Confidential, Palo Alto, CA

Technical Writer

Responsibilities:

• Created PowerPoint Super Deck 125-slide competitive analysis presentation to be used in executive briefings, sales force training, and service partner meetings. Short-term (75-day) project.
• Conducted extensive technical, product, business, and market research on Asian competitor Huawei.
• Delivered a 125-page comprehensive PowerPoint presentation for training sales force.

Confidential, San Jose, CA

Program Manager/Technical Writer

Responsibilities:

• Conducted research on ad hoc projects including insurance industry. Reported on findings to Cisco management.
• Conducted market research on Asian competitor Huawei and delivered findings report.
• Conducted major revisions of executive briefing PowerPoint presentations, At-a-Glance datasheets, and other collateral material for Webex and Data Center product groups.
• Delivered user story articles for publication to internal Cisco websites.

Confidential, San Jose, CA

Technical Marketing Analyst

Responsibilities:

• Conducted product and market research, documented use cases, produced analyses and reports, created InstantConnect technical and marketing content for Cisco IPICS Engineering to develop On-premise and Cloud SaaS offerings for the Internet of Things (IoT) and wireless telephone communications.
• Research: competitive product specifications, SWOT analyses, use cases for vertical markets.
• Created go-to-market (GTM) materials and other collateral: PowerPoint decks, datasheets, battle cards, web content.

Confidential, Redwood City, CA

Technical Writer

Responsibilities:

• Created technical documents for Bluetooth Low Energy (BLE) hardware platform developer. The BLE platform is used to enable consumer electronics and wearables to connect via Android and Apple iOS mobile phones and transfer data to the internet. This system of interrelated devices is popularly known as the Internet of Things (IoT).
• Created market requirements documents (MRDs), product requirements documents (PRDs), and press release content.
• Developed SDK user’s manual, datasheets, specifications, and other engineering documents.
• Bluetooth Low Energy (BLE) is one of the technologies of interest to the emerging mobile payments industry: Apple Pay/Square, Apple iBeacon, PowerPay, et al.

Confidential, San Jose, CA

Consultant

Responsibilities:

• Product Marketing Manager at G-ESI: Developed marketing strategy and promotional materials for startup MTR Program (Mentor/Train/Recruit) to train programmers for mobile and wearables. Worked with technical staff to adapt Confidential 3-D game development environment for commercial use with Bluetooth devices. 2012 - 2015.
• Product Marketing Manager, Optocouplers and SS relays for NEC / California Eastern Laboratories, Santa Clara, CA. 2008.
• Provided data analysis consultation to RAE Systems. 2005 - 2015
• Managed a $200K construction project with staff of 8 contractors, from concept through installation. 2012 - 2015

Confidential, Santa Clara, CA

Project Manager

Responsibilities:

• Managed hardware and software product development projects in the wireless payments industry.
• Reported to VP Engineering. Developed point-of-sale terminals using Near Field Communication (NFC) RFID.
• Agile practices included: daily scrums, user stories, test-driven development, continuous integration, etc.
• Created content for Engineering documentation: engineering response documents (ERDs), product requirements documents (PRDs), project timelines and progress Gantt charts using MS Project; tracked project issues in JIRA.
• Published daily project status updates using Atlassian Confluence wiki.
• Insured standards compliance for Google Wallet, Visa, MasterCard, Amex, and others.
• Researched user interaction and documented use cases to enable UX design for new wireless payment readers.
• Developed comprehensive online product catalog/pricing database for domestic sales force using MS Access database.

Confidential

Marketing Manager

Responsibilities:

• Managed Inside Sales, Marketing Communications, and Product Management functions with staff for startup in access control industry.
• Owned product roadmaps, datasheets, advertising.
• Developed website design, messaging, and content. Created technical and promotional collateral materials. Managed relationship with external ad agency.
• Analyzed, mapped, and documented company’s business process workflows in preparation for company’s acquisition by European DORMA Group.

Confidential, Sunnyvale, CA

Product Marketing Manager

Responsibilities:

• Managed MEMS semiconductor product line of grating light valves used for laser light diffraction in HD displays and automated photolithographic printing.
• Managed customer relationships, liaising with customers’ legal and engineering staffs.
• Acted as contract administrator and project manager for semiconductor product development projects.
• Gave weekly financial reports and monthly project status presentations at review meetings.
• Drove biweekly development project meetings with cross-functional teams from Japanese and U.S. customers. Managed funding, billing, and revenue recognition.

Confidential, Santa Clara, CA

Business Development Manager

Responsibilities:

• Developed direct sales business and was key contributor to generating sales revenue and repositioning product line from low-margin machine vision component subsystems to higher-margin packaged IC inspection and metrology systems for the semiconductor industry.
• Database used was SAP.

Confidential, Santa Clara, CA

Sales Manager

Responsibilities:

• Managed sales territory for Japanese manufacturer of sensor input devices.
• Conducted market study of West Coast and set up new channel partners, resulting in revenue growth in medical, hard drive, and semiconductor manufacturing.

Confidential, San Jose, CA

Operations, Sales, Product Management

Responsibilities:

• Employee #1 of startup in access control industry.
• Performed manufacturing, marketing, product management, and inside sales functions.
• Set up IT network infrastructure and established the enterprise accounting system. Rehired in 2008.

Confidential, San Jose, CA

Product Manager

Responsibilities:

• Managed industry-leading, innovative technology BiStatix radio frequency identification (RFID) product portfolio.
• Capacitively-coupled tags used conductive carbon ink instead of metal coils to transmit data.
• Planar ink antennae were printed on paper labels and scanned by readers.
• Drove design wins and drove development of wireless communication identification products, including ASIC design and antenna construction.
• Recognized for contributing to patented design for IC die attachment method to printed ink antenna.
• Successfully landed company’s first major project to track parcels with the United States Postal Service.
• Conducted primary field research through focus groups with early adopters, channel partners, and sales organizations.
• Produced competitive feature/pricing analyses and developed product positioning and portfolio strategies.
• Developed products using M-Gates phase-gate process developed for Malcolm Baldrige Award.
• Collaborated with internal and external communications teams and maintained relationship with ad agency.
• Produced training materials and trained support staff.
• Created internal documents including: MRDs, PRDs, SWOT analyses, positioning, and roadmaps.
• Created customer-facing marketing and sales assets including: datasheets, whitepapers, web updates, and product videos.

Confidentialm Schaumburg, IL

Product Marketing Manager

Responsibilities:

• Managed a multiple-line product portfolio of discrete digital and analog input devices for industrial networks.
• Managed staff of 6 direct report Product Specialists.
• Responsible for complete lifecycles of multiple product line portfolio.
• P&L responsibility for $34M in revenue.
• Increased revenue 37.5% within a two-year period, well ahead of competitors.
• Maintained highest profit margins and profit dollar amount among all U.S. product groups.
• Managed department budget, including worker compensation.
• Managed product pricing, inventories, turns ratios, and product launches.
• Developed promotional programs and materials including catalogs, datasheets, advertising copy, and webpage content in collaboration with internal Marcom team.
• Conducted market research and analysis, and generated requirements for new product proposals.
• Created findings reports and recommended portfolio strategies and new product recommendations.
• Presented new product proposals and secured development funding in planning meetings in Osaka, Kyoto, and Tokyo.
• Managed supply partner relationships in North America.
• Initiated and negotiated partnership agreements with Accu-Sort Systems (barcode) and Confidential (RFID).
• SME and spokesman for product group. Provided field sales support and trained distributors.
• Managed channel partner relationships and conducted channel sales force technical training.
• Localized Japanese products and content for American market.

Confidential, Raleigh, NC

Product Planning Manager

Responsibilities:

• Researched markets and developed discrete input devices for industrial automation systems for Europe and North America.
• Managed hardware development projects in collaboration with Engineering, Operations, Sales, and Marketing teams.
• Conducted market surveys, analyzed data and produced findings reports that showed needs and gaps. Made recommendations for portfolio strategy and product development.
• Created roadmaps, MRDs, PRDs, and ROI analyses.
• Presented product justification and secured funding for development projects.
• Managed vendor relationships and negotiated private label supplier agreements.

Confidential, Chicago, IL

Field Engineer

Responsibilities:

• Recipient of multiple sales achievement awards, including the division’s highest: Golden Circuit Club, General Manager’s 100% Club. Producer’s Award (for meeting or exceeding quota), received eight times in eight consecutive quarters, which resulted in receiving an Elite Eight Award.
• Selected for special assignment to the Confidential “FAST” Sales group which promoted the division’s highest-tech products.
• Managed Confidential Trade Fair event featuring keynote speaker Confidential CEO Ed Spencer with 350 local business CEOs.
• Managed relationships within Confidential channel partner ecosystem.