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Director Of Digital Analytics Resume

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SUMMARY

  • 7 years of advanced analytics experience in Retail, CPG and Media industries.
  • Strong communication and analytical skills with good command over various analytical tools - -Microsoft SQL, MySQL, R, SAS, Omniture, AWS, Google AdWords and Google Analytics.
  • Direct report management, training and coaching.
  • Advanced Analytics and Insights
  • Business Development
  • Forecasting techniques
  • Segmentation and Targeting based on consumer data.
  • Multi-Channel Mix Modelling and Optimization

PROFESSIONAL EXPERIENCE

Director of Digital Analytics

Confidential

Responsibilities:

  • Regression and Market Mix model development, synthesize insights from data modelling and provide optimization techniques and analytical solutions across client engagements.
  • End to End in-market campaign performance analytics.
  • Execute integrated product marketing and build marketing collateral.
  • Digital analytics driven product marketing to drive the business.
  • Generate Benchmarks based on forecasting techniques for Planning and Finance teams.
  • Generate visualization using Tableau to present findings to key stakeholders and impact decision making.
  • Collaborate with the broader teams - Brand planning, Media, Search and Social team to generate solutions driven by consumer data.
  • Strategic/Operational consulting with in-depth analysis for Senior Client Leadership teams in Sales, Operations and Marketing.

Team Lead-Digital Analytics

Confidential

Responsibilities:

  • Statistical analysis of Media Spend and Allocation, Primary and Syndicated research and business performance data.
  • Brand Equity analytics, Market/Audience segmentation, Digital Display Advertising, Search, Social Media and Site Analytics.
  • Work with clients to define, extract and synthesize data and share actionable insights.
  • Work with business teams to impact growth based on consumer data.
  • In market campaign performance analytics and provide optimization techniques.
  • Create benchmarks for the planning teams, based on historic and live advertising.
  • Present analytical findings to the clients using tableau visualizations.
  • Managed and coached a team of 9 onshore and offshore members.
  • Statistical modeling and forecasting to estimate the performance of ongoing campaigns and new initiatives.
  • Setting traffic goals for all the brands within Meredith.
  • Create KPIs, generate performance reports and dashboards to support Senior Leadership team with decision making
  • Design and perform adhoc data analysis to answer key business questions
  • Mentor, train and manage workflow of team members

Senior Marketing Analyst

Confidential

Responsibilities:

  • Support corporate and business level strategies by maintaining and analyzing data from internal resources.
  • Assist in the development of corporate marketing strategies by performing comprehensive data analysis.
  • Work with FP&A director to perform financial/costs and benefits analysis.
  • Synthesize and distribute Marketing Analysis reports.
  • Campaign planning by determining sales associated with each program.
  • Managing and setting Place Credit Card goals for all the stores.
  • Forecast and analyze daily couponing and pricing strategy for Direct Mail and Email campaigns.
  • Analyze financial models built to support campaign management of credit card companies and recommend the model dat best fits the customer data
  • Analyze the different customer segments and derive correlations to fine tune the segmentation
  • Generate power point presentations and reports for client presentations
  • Desk research to understand the future trends in financial industry and recommend an analysis plan dat would help predict the impact of digital/technology advancements on different categories of consumer financial institutions

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