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Director, Marketing And Product Management Resume

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SUMMARY

  • An accomplished, trusted communications and marketing professional wif over 20 years of experience.
  • Innovative strategic thinker who has an eye on the big picture but also is highly focused on excellent tactical execution.
  • Proven ability to develop multi - channel marketing strategies for organic and inorganic growth in B2B and B2C.
  • Track record of building and leading high-functioning teams. A leader, collaborator and mentor committed to developing talent and teams.

PROFESSIONAL EXPERIENCE

Confidential

Director, Marketing and Product Management

Responsibilities:

  • Managed a $800MM P&L, driving 43% Confidential income growth resulting from the introduction of new products and retention strategies. Expanded SKU assortment wif new products, launched affinity branded products, and loyalty features. Affinity partnerships include NASCAR, NFL, and celebrity brands.
  • Negotiated supplier contracts and managed relationships improving margins by over 300%.
  • Realized a 28% lift in customer acquisitions to over 10MM active users yearly. Omni channel marketingcontributed to a 24.8% increase in purchase active accounts.
  • Oversaw marketing plans and budget of over $45MM.
  • Developed direct marketing, loyalty, CRM, and lifecycle engagement strategies for over 50MM traceable customers increasing LTV Confidential . Introduced mobile banking, virtual check cashing and payments functionality for customers.
  • Oversaw initiatives to redefine value proposition, product pricing, assortment to mix, loyalty, VOC and segmented marketing to improve CPA and ROI.

Confidential

Chief Marketing Officer, VP

Responsibilities:

  • Developed comprehensive B2B SMB and LB vertical marketing and consultative sales strategy, including online and offline and go-to market approaches, increasing revenue by 26% and retention rates by an additional 180 days. Implemented strategies to grow sales and improve brand loyalty. Developed marketing campaigns dat optimized ROI across multiple channels.
  • Launched new website optimizing usability, integrating B2B and B2C functionality wif enhanced reports, sales enablement tools, user interfaces, customer service processes. Managed digital strategy for demand generation, acquisition and retention.
  • Reduced account servicing costs 25% by expanding online adoption and launching self-service mobile functionality.
  • Managed marketing strategy and budget, and oversaw analytics, communications, digital, and advertising teams.
  • Led the enterprise-wide rebranding effort focused on repositioning the brand for B2B and B2C. Results include 40% revenue growth fueled by new business accounts, including HCA, Kohl’s, Macy’s, OfficeMax, and Yum Brands.
  • Drove the vision for key departments including analytics, public relations, and online. Managed agency relationships and negotiated both vendor and agency contracts.
  • Partnered to develop the new business strategy process by establishing target market segments and vertical, leveraged trade shows, industry advertising and events, outbound calling and direct mail channels.

Confidential

Director, Product Management and Marketing

Responsibilities:

  • Grew the MasterCard portfolio from $160MM to over $446MM in usage, while maintaining attrition in the single digits.
  • Launched cost - TEMPeffective new product launch strategies and demand generation strategies for SMB and LB. Combined direct mail wif outbound calling resulting in response rate of 2.8%, achieving new account goals and revenue goals in year one.
  • Branded and launched industry aggregator website and online partnership model. Launched partner interfaces and decision engines to improve the card selection process, adding BP, Chevron, Sunoco and CITGO to the card offerings.
  • Oversaw product life-cycle from launch to sunset, while optimizing cost structure, customer features and internal capabilities.

Confidential

Manager Marketing

Responsibilities:

  • Led $40MM program to sell food, beverages, and merchandise for Delta and Delta's low fare subsidiary. Identified markets, product lines, and brands. Set price points and established operating procedures.
  • Defined premier Sky Club global advertising, customer experience and service standards. Managed $8MM marketing budget allocated for website, advertising, direct mail, and sales collateral.
  • Launched a private label brand for food, including perishable and shelf-stable items sold onboard flights.
  • Developed strategic partnerships wif high-value brands including Atlanta Bread Company and Dean & DeLuca.
  • Utilized quantitative and qualitative research, competitive analysis, and economic forecasts to create long-term product plans. Managed the product lifecycle from conception to implementation and maintained responsibility for VOC and customer satisfaction.

Confidential

Project Manager

Responsibilities:

  • Identified and implemented $180MM in savings through catering product and process modifications, which minimally impacted customer satisfaction scores.
  • Negotiated vendor contracts and created strategic product plans to increase customer satisfaction, based on trends, economic conditions, and industry environment.
  • Developed a comprehensive two-year co-branding promotional partnership wif Cartoon Network valued at $5MM.

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