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Sr. Market Strategist Resume

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SUMMARY:

My goal is a full - time role in Health Care Administration Project Management. I seek to leverage my clinical knowledge, analytic abilities, communication skills and six years of tight matrix-team project management experience. I have enjoyed success as a collaborative Project Lead on Rx/OTC/CPG product optimization & knowledge management projects in all Product Life Cycle Phases. These projects were capital-intensive and research-dependent, leveraging Stage-Gate & Waterfall methodologies. Project experience in: Knowledge Management Projects (CRM/Segmentation, Category Benchmarking); Optimization Projects (New Product, Attribute, Category & Channel).

SOFTWARE:

Project experience with: Word/Excel/PowerPoint/Access/Project; SQL/BI Tools; Tableau 9.0; Salesforce Health; EPIC/Hyperspace; MEDLINE/MEDSCAPE; Symphony/IMS Health/All Scripts Sunrise and MediTech Rx & Hospital Longitudinal Databases.

EXPERIENCE:

Sr. Market Strategist

Confidential

Responsibilities:

  • I utilized online training to transition to a career in healthcare analytics / project management while providing primary child and Confidential care.
  • I have completed interactive courses in SQL; Six Sigma; Project; PMBOK and PMI-CAPM Certification during my job search. I solicited and completed freelance Market Analysis projects during a Family Medical Leave Act hiatusto describe and predict Brand's future indications and marketing on behalf of a New Jersey law firm.
  • I was also recruited to a SaaS knowledge management project, exploring strategies for a Cloud-based PACS and referral network among independent radiologists in NYC.
  • Conceived and developed an independent, attitudinal segmentation model concept to pitch to the Accountable Care Marketplace for employment.
  • This is a hybrid design based on combining multiple evidence-based qualitative methodologies, designed to provide analytic options to ACO / PCMH providers that seek to optimize care resources.
  • The model addresses 30-day re-admissions & chronic diseases, potentially saving millions over time.

Benchmark Researcher

Confidential

Responsibilities:

  • I was recruited by InVentiv Clinical to complete an on-site project.
  • I helped refine Scope, SOW, Timing and Risk Assessment of ACA legislation.
  • I summarized US Legislative scenarios of ACA passage for Client Risk Matrix and Volume Forecasts.
  • I audited Global Clinical Research, Legal & Dosage review of competitive NDA entrants in Factor Xa Inhibitor & NSCLC / Oncology categories to allocate resources and populate forecasts in time for C-Level Competitive intelligence presentations to senior management board in Japan.

Benchmark Researcher

Confidential

Responsibilities:

  • Recruited to Confidential Consulting to plan competitive research SOW and execute benchmark research of Confidential 's North American Stage-Gate New Product Development in Cereal and Breakfast Bar categories.
  • Leveraged trade-focused phone interviews, uncovering strategic pathways to product testing, streamlining US New Product Development Processes, Product Launch & Pipeline Fill. Also created and executed qualitative telephone segmentation studies for a Diagnostics Supplier for NY/NJ region to optimize timelines & profitability for patient collection revenues and resource allocation.

Sr. Market Strategist

Confidential

Responsibilities:

  • I designed, executed and sold Patient-Level Data research SOURCE Rx APLD transactional database solution projects worth over $3,600,000 annually in support of US account teams & Rx Manufacturers.
  • I devised a high-efficiency forecast data plan for Confidential ®'s US launch, in Rheumatoid Arthritis & Crohn's Disease.

Research Consultant

Confidential

Responsibilities:

  • I completed competitive intelligence research and brand positioning research in Cereal and Confidential Snack & Cookies categories as a Contractor for Confidential.

Consumer Insights Manager

Confidential

Responsibilities:

  • Under direction of Sr. Management, I executed qualitative & quantitative HCP / PT market research, positioning research and panel research.
  • Managed data service subscriptions and Research Library; brands supported as well as OTC brands BENECOL and PRAVACHOL OTC Switch project.

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