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Designer Resume

Santa Clara, CA

SUMMARY
I\'m an award-winning user experience design leader with 17 years of industry experience. I have extensive experience redesigning highly trafficked, large scale and complex sites and applications. By strategically designing Web, Mobile, and TV (set top box) user experiences to align with user needs and business goals, my designs have delighted users and driven business results.

SPECIALTIES
  • User Experience (UX) Design (Web, Mobile, TV, Strategy, Ideation & Concepting, Information Architecture, User Interface/UI Design, Interaction Design, Visual Design, Creative Direction, Usability)
  • Complex, large scale site-wide design/redesign
  • Crafting UX designs that delight users and drive business results
  • Building and managing local or remote design teams.
  • UX Design teaching/instruction
EXPERIENCE

Confidential,| Santa Clara, CA (6/11 – present)

Instructor, User Experience Design
  • Teaching user experience design course at UCSC Extension, Silicon Valley campus. Course covers end-to-end user experience design lifecycle and includes lectures, in-class group projects, and individual homework assignments.

Confidential,CA (10/05 – present)

Senior Manager, User Experience Design and Architecture
  • Managing local and remote team of 20 staff members comprised of user experience designers, architects, and managers.
  • Designed UX for various business units at PayPal, including Web and mobile.
  • Promoted to management after successfully leading cross-functional UX teams in first-ever, company-wide, award-winning redesign of PayPal.com as Lead User Experience Architect. Redesign involved U.S. and international PayPal Web sites, including user experience strategy and design standards for PayPal.
  • Drove improvements for key metrics (e.g., 240% increase in organic traffic to new product initiatives within site, 100% increase in findability, 50% increase in net promoter score (NPS), 10% increase in user engagement resulting from site-wide redesign).
  • Managed cross-functional UX teams in subsequent phases of redesign of U.S. and international PayPal Web sites.
  • Managed cross-functional UX teams in establishing user experience design standards.

Confidential,CA (12/01 – 09/05)

Senior User Experience Architect
  • Held most senior level UX designer role within Intuit’s UED organization.
  • Successfully led cross-functional teams in company-wide redesign of Intuit.com, and commerce sites: award-winning Payroll.com, and QuickBooks.com.
  • Led design direction of information architecture, interaction design, and visual design.
  • Drove improvements for key metrics (e.g., 4000% increase in QuickBooks Point of Sale online revenues, 25% increase in net promoter score (NPS), and 30% increase in overall online sales).

Confidential,CA (05/00 – 08/01)

Senior Director of User Experience and Creative Director
  • Built and managed EXP’s first user experience design team consisting of information architects, interaction designers, and visual designers.
  • Successfully led redesign of EXP.com, a leading consumer advice and services Web site, and enterprise CRM Web-based software for EXP Systems.
  • Drove improvements for key metrics (e.g., 300% increase in transaction revenues, due to increased conversion).

Confidential,CA (05/99 – 02/00)

Art Director
  • Successfully led the initial design and launch of eBay Motors.com, the Web\'s leading auto auction site, and eBay Great Collections.com, eBay\'s high-end auction site. Redesigned various parts of eBay.com.
  • Led design direction of information architecture, interaction design, and visual design.
  • Drove improvements for key metrics (e.g., 2200% click-through increase in featured content page views).

Confidential,CA (12/97 – 04/99)

Art Director
  • Successfully led award-winning redesign of AOL.com, the top destination consumer Web portal.
  • Built and managed AOL.com’s first user experience design team consisting of information architects, interaction designers, and visual designers.
  • Drove improvements for key metrics (e.g., 6000% click-through increase in featured content page views).
EDUCATION

B.A. in Architecture, College of Environmental Design

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