An accomplished and results-driven sales professional, with a proven track record of achievement in the beverage sector, as well as in sales planning, business development, channel and account management, territory management, and market share growth. Dissects market information and detects gaps, which result in strategic initiatives. Guides teams to achieve corporate objectives. Possesses a strong track record of building domestic and import brands to enhance a corporation’s return on investment.
General Manager, NJ-PA-OH-MI 2008-2011
Responsible for $64,000,000 in gross revenue, increasing business of company 11% for 2010, above expectations of 4%. Used annual budgets strategically to overachieve company expectations. Recruited, developed and coached team of sales professionals.
- Motivated and coached 15 direct reports to enhance sales and attain personal and business objectives.
- Constructed local marketing initiatives to complement national strategy.
Confidential, San Rafael, California
Sales Director, East Division, Mid-Atlantic and New England States 2007-2008
Increased sales in Northeast Region by 10% year-on-year versus company goal of 6%. Responsible for budget control and enhancement of sales, keeping in line with company policy. Directed sales team, consisting of three regional managers, two key account personnel and 12 field sales personnel. Developed relationships with distributors and key retailers at all levels and functions.Regional Sales Manager, Confidential, 1995-2006
Responsible for nine salespeople to achieve company expectations. Managed eight states and 43 distributors to increase business 14% year-on-year.
Confidential,South Brunswick, New Jersey, Sales Manager, 1992-1995. Directed and led 15 salespeople and five supervisors, representing Anheuser-Busch products, Heineken and others. Sales Supervisor, 1985-1992. Coached sales team, responsible for team sales and merchandising efforts.
Margin Minder, Cognos, MS Office, IRI/Symphony