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Chief Marketing Officer Resume

Frisco, TexaS

SUMMARY:

  • Marketing executive with proven achievement in driving growth, profitability and market expansion for businesses and carriers.
  • Possesses diverse experience in high - growth, startup, and turnaround environments.
  • An expert in developing successful products and marketing campaigns leveraging digital/interactive marketing, social media, advertising and public relations to drive brand awareness and meet sales objectives.
  • Achieves success through creative collaboration, website design and content, marketing automation, events and webinars.

PROFESSIONAL EXPERIENCE:

Confidential, Frisco, Texas

Chief Marketing Officer

Responsibilities:

  • Provided the vision and strategic direction for Marketing and Product Management that redefined the company brand and resulted in the launch of a new hosted Confidential solution, automated workflow Confidential provisioning and customer life cycle management portal.
  • Developed and executed the annual marketing plan and adhered to the approved budget.
  • Built a diverse, talented and highly effective marketing team and provided leadership direction in the rebranding of the company, and the production of collateral, videos, websites and portals.
  • Oversaw the development of company products performing competitive analysis, market segmentation, refinement of product requirements, pricing, packaging and product roadmap.
  • Designed, developed and implemented a Learning Management System to provide over a dozen Marketing created self-paced online education courses to wholesale partners, agents and employees.
  • Designed and implemented an online resource center providing secure access to collateral, training materials, white papers, documentation and video content.
  • Implemented company Intranet to support corporate communications, development projects and interdepartmental collaboration.
  • Developed effective marketing campaigns, events, promotions and incentives to build sales pipelines and recruit and activate hundreds of agents.
  • Designed and executed Search Engine Marketing ( Confidential, Confidential ), marketing analytics and automation for robust demand generation and lead nurturing resulting in qualified leads averaging $60 per conversion.
  • Organic Confidential resulted in 12 first page keywords and website traffic growth of over 300% in one year.
  • Produced 32 webinars, monthly eNewsletter, 21 press releases and managed attendance and marketing activity at over 60 tradeshows and industry events in 2014.
  • Published monthly article reaching 25,000 subscribers and a blog delivered to nearly 100,000 readers per week covering innovative marketing and sales practices, IP technology and industry trends.
  • Recognized industry visionary, marketing expert and featured speaker.

Confidential, Dallas, Texas

Chief Marketing Officer and Executive Vice-President Sales

Responsibilities:

  • Responsible for the strategy and tactics for marketing, product management and sales of Hosted Confidential
  • Developed and executed marketing and sales plans growing Hosted Confidential and SIP Trunking revenue from $0 to $40 million. Overall company revenues grew from $55 million to over $110 million.
  • Developed and managed direct, indirect and inside sales teams achieving annual growth in excess of 100%.
  • Achieved 85% of team quota for over two years and expanded the number of active agents from 260 to 1270 in just 12 months.
  • Led product management, business development and partner/OEM alliance activity.
  • Published monthly article reaching 20,000 subscribers and a blog carried by major Internet publications and websites reaching 50,000 readers per week.

Vice-President Marketing

Confidential

Responsibilities:

  • Developed and executed marketing strategy and budget for new corporate strategy to enter B2B communications, Hosted Confidential and SIP Trunking market.
  • Hired and developed marketing organization to rebrand the company including logo, website, collateral, business cards, tradeshow booths, etc.
  • Develop and executed print and digital marketing campaigns leveraging best practices for Confidential, Confidential and social media to build brand, product awareness and agent recruitment.

Confidential, Dallas, Texas

Director Business Development

Responsibilities:

  • Developed partnerships and enterprise sales channels in North and South America

Confidential, Dallas, Texas

Vice President

Responsibilities:

  • Developed international sales channels and strategic alliances

Confidential, Dallas, Texas

Vice President

Responsibilities:

  • Develop and managed channel strategy establishing product and sales relationships.

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