Advertising, Marketing & Digital Producer

Profile

• Leader of high-performance creative cross-functional & multicultural work groups
• Results-driven Integrated Senior Project Manager for film, radio, TV & digital projects
• Thinks creatively, works independently and handles multiple concurrent assignments effectively
• Extensive track record working in multiple international destinations in the US and Latin America
• Proficient project manager with goal oriented methods based on quality, budget, time frame and service
• Excellent networking and communication skills, bilingual in both written and verbal English and Spanish
• Top capabilities working together with MarComm Teams to implement strategies through multiple channels
• Well versed in software like MS Word, Excel, PowerPoint, Final Cut Studio, Photoshop, ACE, Keynote, Dreamweaver

Abilities

• Approaches problems strategically through teamwork and collaborative efforts
• Budgeting, planning and logistical experience including, 15 years of large budget management, and QVA
• Manages and tracks multi-million production budgets, continuously evaluating campaigns/programs for cost-effectiveness
• Understands business strategies and business cases & seeks new creative ways to implement advertising strategies
• Leader of cross-functional teams integrating strategy, marketing, communications, creative, legal, compliance & analytics
• Work and supervise internal business units and external vendors to develop scopes and strategies within budget for creative executions that will align brand message and image to the overall goals of our clients
• Knowledgeable of technology with ingenious problem-solving skills in face of time and budget constraints
• Understanding of SEM and SEO initiatives to drive further hits and sales through digital channels
• Knowledgeable of Cost Consultant budgeting needs & requirements for multinational brands

EducatIon

M.B.A. - Confidential
B.A. Confidential – Broadcast Advertising 
PMP- Project Management Practices & Principles Course
Certifications in Advance E-mail Marketing & Advance SEO - eMarketing Association

Professional Experience

Confidential- Marketing Production Ex. Producer
Managed all broadcast producers and oversee all projects for the agency, including large-budgeted projects for clients like Coors Light, Western Union, and cereal division of General Mills. (11-’12)

• Responsibilities included Budgeting, Directing meetings with clients, managing creative teams, contracting, scheduling, managing high budget projects, vendors negotiations and print production.
• Negotiated, budget and managed local and international projects under tight schedules in with suppliers in multiple countries
• Complies with production/cost consultant and brand guidelines
• Maximized budgets during production for efficiencies with savings from 15% up to 30% below estimated cost.
• Mentoring of new talent and junior project managers

Confidential - Marketing Sr. Producer
Supervised & Managed all broadcast projects for the agency, including large-budgeted projects for clients like MillerCoors, Bank of America, Sonic, Kraft, Walmart and others. (’08 – ’11)

• Responsibilities included Directing production meetings, budgeting, managing creative teams, contracting, scheduling, vendor negotiations & contracts
• Lead and develop procedures to increase productivity within the production teams together with Cost Consultants
• Lead projects that increased sales up to 50% for Kraft Foods with expertise in creative development procedures
• Complies with production/cost consultant and brand guidelines
• Negotiated high profile celebrity contracts and scope of work.
• Managed cross-functional teams under tight budgets and schedules for higher efficiencies, cost control and QA.

Confidential - Marketing Mgr. / Production Director
Managed operations for Film/Internet Solutions Co. (’04– 07)

• Championed mobile ideas and web user experience initiatives to clients like Coors Brewing Company for their web sites
• Delivered large budgeted projects for major Ad Agencies and their international clients 100% on time and on budget.
• Initiated sales and contact with clients and prepared strategic presentations to sell concepts and film/digital initiatives
• Prepared all budgets, timelines, deliverables and closing contracts
• Orchestrated operational structures and enforced strict budget controls addressing client needs and strict time frames

Confidential - Director of Broadcast Production
Department Head for International Advertising Agency (’97 - 04)

• Architected the budgeting, scheduling, logistics, sales and supervision and all production aspects for clients like Coors, Sprint, Radio Shack and SC Johnson, Mazda, Kraft & others.
• In charge of supervising all members of the department including outside vendors, freelance employees, and vendors.
• Managed large budgeted campaigns for high profile clients like Coors, Radio Shack, and SC Johnson in both US/US Hispanic and P.R. markets

Portfolio of Clients: Sprint, Coors Brewing Co, Radio Shack, BPPR, Walmart Bank of America, Sonic, Miller Brewing Co., P&G, KFC, Kraft, Mazda, Unilever, Quaker, Wendy’s, Toyota, 
Awards: Cannes Film Festival (finalist), Multiple Addys, Multiple Cúspide, NY Film Festival Gold, London Film Festival Gold