IT ENTERPRISE TECHNOLOGY MANAGEMENT, STRATEGY, DIGITAL CONTENT MANAGEMENT & ADVERTISING TECHNOLOGY SOLUTIONS EXECUTIVE

PROFESSIONAL EXPERIENCE

Confidential- New York, New York Nov. 2010 - present
Senior Director
Currently providing management, architecture, business process consulting and legacy system process integration on Verizon’s new, Content In the Cloud/SAAS service, SAAS, CMS software services include client on-boarding, order management, customer care, digital video content management, rights management, content ingest, encoding/transcoding, operation workflow, and QC for streaming and file based video distribution, data center infrastructure, NOC interconnectivity and network content acceleration for TV, Web and Mobile.

Confidential- New York, New York Oct. 2007 - May 21, 2010
Chief Technology Officer
As CTO and member of the Executive committee, I was responsible for IT, and technology roadmap, in two - 24x7 NOC facilities, for national digital video media management, satellite and broadband digital content distribution network for feature films, live events and advertising to cinema, web and mobile platforms. This included vision, business analysis, transformation, multifunctional growth and risk strategies, application development, enterprise architecture deployment, best practices, platform partner development, vendor contracts, DR, SLA’s, Screenvision represents over 16K cinema screens in the US.

• Responsible for the application development and launch of a private Cloud web based Advanced Advertising and Marketing Platform, .Net implementation to manage campaigns and digital video assets across Cinema Screens, Internet and Mobile serving 200+ agencies and thousands of local advertisers. Aligned all internal and external stakeholder requirements to internal business goals and interactive advertising standards. The platform provides, master taxonomy, Order to Cash, CRM, DAM, contract management, billing, ROI optimization, targeting, traffic and scheduling, forecasting, self service module, dynamic pricing engine, BI for audience measurement, forecasting and analytics. Third party integration included Nielsen, Donovan, Comscore, POS data and credit card integration. This was a complete ERP transformation from legacy to new platform. The platform lowered the internal operating expense by 25%.
• Architected and managed the software development of a Cloud B2B Portal .Net, C# implementation accessed by advertisers, agencies, exhibitors and internal groups. The portal automates the collection of Exhibitor POS data for box office, lobby concessions, feature film start times and manages the content rights of exhibitors and film companies.
• Developed a live event, streaming digital video CDN cloud service for distribution to theater sites in the US. The service consists of a NOC, satellite content acquisition, video encoding, transcoding, national MPLS backbone, regional edge server caching, last mile, OSPF, multicast streaming 1080P digital video. This lowered distribution costs by 40%.
• Developed web based Splendid CRM for managing sales contacts and contracts. Migrated Seibel to target CRM..
• Redesigned facility back up power and HVAC for better system performance and cooling for blade servers.
• Developed PMO and .Net software development team for the management and launch of new services.
• Reduced costs for DSL and Internet access by 45% or $1.8M over three years through vendor consolidation of 37 vendors to 3, across entire U.S. cinema footprint - over 1000 theater sites.
• Redesigned internal networks for higher throughput, increased security with facility to facility backup.
• Reduced the cost of theater site implementation by 50% by developing new equipment - a new low cost 2K projector and streaming cinema multi-format (H.264, MPEG2 and JPEG 2000) server/player, that consolidates all playback services (advertising, gaming, alternative movie content, 3D, Dolby AC3)
• Developed an application acceptance program for gaming software
• Deployed a new service desk ticketing system supporting of 350 personnel - in NYC, Rochester and 8 remote offices..
• Developed and implemented new consumer products for mobile and in-theater on-screen gaming, 3D, 3Dand 2D augmented reality advertising, wireless proximity advertising and mobile ticketing service.
• Technical Chairman of Cinema Advertising Council Digital Standards Subcommittee and the US technical representative to the rest of the world - SAWA Advertising Council.

Confidential- New York, New York Jan. 2005 - Oct. 2007
Responsible for building its East Coast IT Media and Entertainment practice in the areas of emerging media technology, specializing in Advanced Interactive Advertising platform, Digital Asset Management and Cross Platform Distribution, IT vendor consolidation, Supply Chain Management technology, and operations performance improvement, for Internet, Mobile, Broadcast, Telecom and Cable TV platforms.

• Confidential- Provided technical business visioning and guidance in 4G mobile cloud advertising platform software and systems integration. The new platform combined web, SEO, geo-location and inference engine for advertising retargeting.
• Confidential - Provided visioning, business process optimization, stakeholder alignment, development, build or buy platform components, .NET platform migration and implementation of an advanced ad-serving platform. The work is comprised of new technologies and systems to deliver reach, behavioral targeting, SEO and subscription, traffic, sales management, ad distribution, social network, experience, and reporting systems as well as advanced concepts such as self service ad placement, cross platform inventory access, cross platform targeting sandbox and a simulation application for sales representatives for pre-ad buy, ROI optimization and Real Time Auctioning.
• Confidential -Managed the transformation of business processes, solution, consolidation and integration of broadcast and cable advertising traffic systems, sales, billing and collections into Oracle AR, AP and E-Business Suite across Radio, Television, Network, Cable, Satellite and On-Line properties.
• Confidential- Managed the vendor consolidation across Satellite, Broadcast TV, Radio, IT and On-line. Negotiated new contracts with prime IT, satellite and broadcast vendors - reduced overall spend by 25%.
• Confidential - managed the analysis of the end to end cable television IPTV platform for capacity, scalability, data integrity and launch readiness
• Confidential - Provided technical, operations and process expertise in creating the framework for a global digital video asset management, SAAS content exchange eco-system in Asia.
• Confidential - Provided architectural guidance in systems, business processes and solutions for new services and service migration in VOIP, EVDO and Ethernet network business.
• Confidential- providing technical and business guidance and support in the end to end value chain of digital asset distribution and rights management in partnership with Oracle.

Confidential N.Y., N.Y. Jan.1, 1997 to Nov. 2005
As President and founder of Rant Technology, Inc., Rant provided strategic technology advice to the Media industry, end to end IT management, design, implementation, application development for Digital Video Asset Management and Content Distribution system solutions for Broadcast, Broadband Cable B2B - content production, security, for VOD, Web, Mobile and IPTV on-line portals. Rant grew to a $25M Company.

Confidential Atlanta Ga. Concurrent is a worldwide provider of VOD streaming video computer system solutions and software for time-critical applications for MPEG2, MPEG4 and H.264

• Provided professional services to Concurrent for digital asset management distribution solutions to InDemand, Intertainer, AT&T and Disney TeleVentures. Managed all proposals, RFQ’s, projects, complete IT system architecture, design, network, software, and technical implementation.
• Integrated Rant’s digital asset management and delivery system to deliver digital video movies to Concurrent’s VOD and ad insertion library servers based upon Cable Labs 1.2 specification.

Confidential- N.Y., N.Y.
SolidStreaming provides a mobile 3G, digital video streaming and content management wireless solution for ISP’s and Telecoms.

• Managed the development of network, asset/content management, backend services and distribution requirements of streaming video content to cell phones, Palm, Blackberry and Microsoft OS. Projects included T-Mobil, Globe Telecom, and Telephonica in Brazil.

Confidential, New York, New York

• Architected the digital video NOC, content transcoding, global satellite and IPTV distribution system for EABC’s broadcast television services.

Confidential - Mountain View Ca. - Liberate provides broadband solutions for cable and Telecomm operators.

• Managed development teams for requirements, integration and implementation for JSP and J2EE Web TV middleware for cable modem utilizing DOCSIS 1.0, for OnoÔ (for Cable Europa - Spain)PCCW (China), Belgacom (Belgium), US West, HNS/AOL settop box and Cable and Wireless (UK).

Confidential - Edison, NJ.
e-Vue in conjunction with UT Starcom obtained 31 patents from Sarnoff Labs for the development and deployment of MPEG 4 technology.

• Led the strategic development, of technical requirements and service offerings for the development of MPEG4 adaptive encoding, decoding software and digital video asset management.

Confidential- Mountain View, Ca.
CyberstarÔ (for Cyberstar, L.P) - Cyberstar is a distributed hybrid Internet/Satellite broadcast Content Delivery Network utilizing MPEG2 IP-DVB over satellite, operated by Loral Space and Comm.

• Provided planning, strategic technology advice, and professional services for the program management, end to end development of operations, technology, content strategy, satellite provisioning and training for Cyberstar. Cyberstar is a $300M service, launched as a B2B and B2C in North America, and as a B2B in Kuwait. Cyberstar provided services for the distribution of digitized movies, software, advertising, publishing and healthcare assets.
• Developed a 100,000 sq. foot NOC for national operations as well as an East coast back up facility
• Provided the business development for the distribution of content to enterprise broadcast, cable and web markets.
• Architected and developed digital asset management software, Conditional Access through smart card and Subscriber Management Systems and business processes for the management and cross platform global delivery of content to PC’s and Pace IP settop box.
• Managed implementation and integration of cross-functional technical teams (50 professionals) for system and software development for digital asset management.
• Represented Loral in China, Western Europe, and Middle East for digital video content distribution technology.

Lockheed Martin/Astrolink - Alexandria Va.

• Developed Early Market Entry Strategy’s and business cases for Astrolink‘s worldwide CDN

Rant Product Development - managed the development and architecture of the following applications:

Digital Video Asset Management software suite - RAMS - implemented in JAVA - ingest, media production, and delivery management - Web based Workflow, video search, metadata tagging and packaging - open standard metadata and Cable Labs 1.2 specification support with open XML for movie, advertising and web content.

Confidential - New York, New York April 1990 to Jan.1997

Vice President of Operations and Engineering

Responsible for all integrated media technology, planning, operations, IT infrastructure, application development, budget, and system implementation of the company’s Online, Television, electronic publishing, and content distribution operation.

Founded, developed and launched a VOD News Operation and ITV application - “The News Exchange”, for the Time Warner Full Service Network. Managed IT, development of a 75,000 sq. ft. NOC, operation, production facility and the application development for news, digital asset management, distribution and video streaming solutions.

• Founded, developed and launched “Pathfinder” web portal - Managed the development, hosting, software guidance and architecture of Time Inc. magazine web sites.
• Founded and launched “Roadrunner” high speed Internet service - Managed the development, network architecture and hosting for Time Inc. and Time Warner Cable.
• Managed and developed the hosting and media distribution system for all digital content, for Time Inc. magazines, Time Warner Television services and third party content contributors for cable, broadband, Internet hosting sites and VOD operations (AOL, US West, @Home, Direct TV, Direct PC)

Confidential New York, New York

Vice President of Broadcast Operations and Engineering

Responsible for the operations, engineering and production groups of the TW NYC cable system.

• Founded and responsible for the technical development of New York 1 News. Headed up all digital technology implementations, studio, content production and operations startup.
• Architected, developed and managed Quantum, the world’s first 70 channels of Near Video on Demand.
• Time Warner Cable New York system - Managed the design and planning of a 100,000-sq. ft. Cable facility and - Broadcast Operations, earth station/cable head ends, IT, Customer Service, billing and payments center, back office and production facilities, and TV studios in NYC.
• Developed and operated the multi-channel advertising, commercial insertion operation for Time Warner Cable NYC and Time Warner regional interconnect.
• Developed and managed Time Warner Home Theater, a three channel standalone PPV service consisting of interstitial and trailer production, MPAA secure library and master control automation and playback technologies.
• Responsible for the launch of Crosswalks broadcast channels for the City Of New York.

Enterprise Software Development Architecture, System Architecture and Business Processes
CDN (Telecom and Satellite operations), SOA, SAAS, Advanced Multimedia Advertising platforms and business process, distributed server clusters and databases, eCommerce, Digital VOD architecture, Digital head end, IPTV Streaming video over IP - RTP and RTSP, Digital Distribution Platforms for web and mobile. Event Prediction systems, TV and web production systems, disaster recovery, security system design, high reliability and high availability systems, IT transformations, ETL, Data conformance and transformation, MPAA secure content processes and facility requirements, digital video encoding/transcoding and QC.

Enterprise Software - IP telephony, MS Exchange, MS workflow, SharePoint, Windows Server 2008, MS Dynamics, MS Forecast, Postini, VMware, Alteris, Solar Winds, Citrix, NetApps, Aspera, Rhozet, Harmonic Inc. Tandberg, Artesia, Oracle DAM - UCM, Pilat Media IBMS suite, vFinity, Dealmaker, VCI, OSI, Marketron, Doubleclick, Operative, Avid, Flame , Inferno, Amazon Cloud.

Software Development Management - MPEG2, MPEG4 H.264, .Net, XML, AJAX, PHP, JSP, J2EE, Java, C# WSRP, C++,`PERL, Flash, Ruby on Rails, MYSQL, SQL, Oracle, HADOOP, Unix, Linux, MS OS and well versed in Agile/Scrum development methodologies.

EDUCATION
BSEE studies at Confidential
Additional courses in Communications and Computer Science, at Confidential

AWARDS and HONORS
Time Warner team member that was awarded a Technical Emmy by the Academy of Television Arts and Sciences in 1996 for AML fiber optics.
Honored by the City of New York for the development and launch of Crosswalks.

BUSINESS AFFILIATIONS and TRAINING
Memberships: New York State Business Council, SMPTE, NAB, CAC, SAWA, and Masters of Digital Asset Management.
Training: Customer Care -Time Warner Cable, CSG/First Data; PMP through Time Warner Program at American Management Association; CISCO CCNA, Harmonic Inc. NDS, Irdeto Access, Nagra, Virage - asset management
Seminars: Macromedia - Dreamweaver, Contribute, Tibco, Business Process Management, Autonomy - neural network media monitoring and analysis. Oracle AR, BI.