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Project Manager / Brand Management Resume


Highly experienced (PM certified) professional with a strong background in planning and managing specialized projects; proven track record for rolling out large - scale campaigns; proactive self-starter, excellent leadership, strong project tracking, reporting, budgeting, decision making experience with outstanding communication skills; MAC OS X, Microsoft Office/Project Management, Windows XP/Vista, Photoshop, Illustrator, Constant Contact, Iworks, Highrise, Wrike, SAS, Soundscan, Mediabase, Nielsen, Brio Hyperion, Word Press, Acrobat, Seibel CRM and Joomla



Project Manager / Brand Management

  • Managed global rebrand project for Fortune 500 entertainment company - including digital and physical properties
  • Collaborated with Web/Mobile teams to ensure all digital properties meet corporate compliance
  • Defined project scope, timeline and brand vision
  • Directed cross-functional teams with over one million dollars in rebranding
  • Responsibilities include cost analysis and consolidation of budget
  • Through vendor negotiation and analysis, saved the Company in excess of six figures
  • Implemented corporate standards and approvals for stakeholders
  • Established rebrand guidelines across eight international offices
  • Effective team leader who contributed new ideas, defined work, procurement, quality, risk and solutions
  • Constant reporting of actions plans, objectives and goals


Special Projects Manager

  • Managed special projects strategies as contractor for major network
  • Led cross-functional team conference calls and post mortem analyses
  • Researched/analyzed and recorded fact-based data onto Excel workbooks continually updating tasks and tracking data
  • Designed digital submission forms, project work flow charts and timelines; procured and supervised third party consultants; developed digital action plans for criteria, ballots, and program rollouts
  • Trained team members on internal processes; wrote, edited, and published bios/website copy
  • Executed credits and staff contact sheet for national television shows
  • Received national television credits for participation in Confidential Honors, Confidential Awards, and Confidential Hip Hop Awards


Marketing Manager

  • Created and oversaw multiple-budget brand breaking strategies for entertainment industry clients
  • Spearheaded marketing campaigns: brokered and leveraged sponsorship deals and co-branding alliances; provided competitive research analysis and reported ROI
  • Implemented annual marketing plans and timelines; assembled teams and third party consultants; managed requirements/deliverables from vendors and ensured quality performance
  • Supervised web development, social media campaigns, and online promotions; developed strategic brand messages, tag lines, and promotional assets; cultivated new revenue streams.
  • Managed reality celebrities Irv “Gotti” Lorenzo (Gotti’s Way) and Tameka “Tiny” Harris (Tiny & Toya/T.I. & Tiny’s Family Hustle) #1 rated shows with over 1.2 million in viewers
  • Produced major concerts/events including World Voice ft. Swizz Beat 2007, Ashanti Grammy Party 2004,
  • 2002 Life Beat 10th Anniversary, and 2001 President Clinton Democratic Apollo event
  • Performed as Talent/Associate Producer for Beijing Olympics Global Harmony 2008, “Lift Every Voice” 2007 and “New Year’s Eve Vegas America’s Party” 2005-2006
  • Created/managed the Alzheimer’s non-profit foundation “For the Love of Our Fathers” for celebrities Mr. Clifford T.I. and Tameka Harris


Marketing Director

  • Initiated and implemented marketing strategies for major record labels
  • Accountable for $5M in national project and campaign budgets, P&L
  • Created, executed and communicated marketing plans and brand building campaigns within departments
  • Supervised creative services and production teams, built and maintained marketing partnerships
  • Oversaw, sourced and managed all aspects special events, vendor relations and communication to departments
  • Collaborated with media buying groups for planning of multi-million dollar campaigns
  • Delivered excellence in ROMI, CRM, audience engagement and analytics

Product Manager

  • Drove product line development for major music label with global gross revenues of over $5M
  • Managed entertainment roadmap and lifecycle; responsible for $1M in product budgets/P&L
  • Communicated/executed consumer and brand marketing strategies for multiple projects
  • Created and managed product literature; defined/identified metrics analytics, media buying, and planning
  • Generated significant annual cost savings through strategic assessment of operations and realignment of staffing, production, vendor relations, and time management
  • Comprehensive experience in strategic market analytics, reporting, brand management, sales/event planning, corporate communications, budget control/forecasting, digital marketing, and product development
  • Streamlined processes/procedures improving communication across departments. resulting in enhanced vendor negotiations, timely approvals, and more efficient fulfillment delivery
  • Generated over $30K per month and an average of $300K in revenue per year at Confidential / Confidential
  • Awarded multiple Platinum Recognition Awards for sales of over 10 million albums worldwide

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