Job Seekers, Please send resumes to resumes@hireitpeople.com
Job Description:
- Define and maintain core competencies and best practices surrounding digital analytics.
- Facilitate requirements gathering and documentation for the purposes of analytic tool implementation.
- Perform analysis, and effectively present metrics and insights to key stakeholders.
- Establish strong working relationships within the Digital Marketing team and across business and IS stakeholders.
- Serve as subject matter expert to define and support enterprise digital analytics processes, tools, and technology solutions.
- Develop and maintain expertise in digital analytics tools, technologies and best practices.
- Develop recommendations and optimization opportunities based on analytics.
- Develop and establish analytics data layer and tracking code end to end in various mobile and desktop development environment as per design agreed upon by digital analytics team.
- Perform website utilization analysis using tools such as Adobe Analytics/Omniture SiteCatalyst, Tealeaf, Google Analytics and Opinionlab.
- Ensure all bcbsnc.com web pages and related properties are correctly coded and tracked.
- Define, measure and report on KPI's (Key Performance Indicators) for BCBSNC websites.
- Collaborate with external partners to assist with data collection and reporting.
- Foster a data-driven environment through collaboration with key-stakeholders and enterprise leaders.
Required Skills:
- Experience using Adobe Analytics/Omniture SiteCatalyst or Google Analytics to set up tracking , reporting .
- Experience in implementation of data layers/DTM (Tag Mgr) in Adobe or equivalent analytics tools.
- Front-end development experience is required, with JaveScript experience as must.
- 1 year of cross-platform development is must have
- Working experience in agile framework
Preferable (good to have):
- Experience building with both Android and iOS applications. Experience on Java/Swift is important.
- Experience with source control services such as Gitlab, Github, Bitbucket.
- Experience working with Adobe's SDK's for iOS and Android.
Hiring Requirements:
- Bachelors degree and 5 years experience in digital analytics strategy and execution
- In lieu of a degree, 7 years experience in digital analytics strategy and execution
- 2 years minimum experience using Adobe Analytics/Omniture SiteCatalyst or Google Analytics to perform website analysis.
- Experience with Google Analytics, Tealeaf, Opinionlab, and/or other industry standard web analytics tools
- 2-3 years of Front-end development experience is required, with JaveScript experience as must. In addition to Javascript, experience with SPA Application development is preferable ( Vue, Angular, React)
- 1 year of cross-platform development is must have , with experience building with both Android and iOS applications. Experience on Java/Swift is important.
- Experience with source control services such as Gitlab, Github, Bitbucket.
- Experience working with Adobe's SDK's for iOS and Android. Note: If the candidate is a strong mobile developer, these SKD's will be trivial to learn and deploy.
- PC Skills to include Word, Excel, and PowerPoint.
Hiring Preferences:
- Experience with Adobe Analytics Ad Hoc reporting/Discover and ReportBuilder or Google Analytics
- Experience with Cloud Computing . Experience with AWS, Azure or other cloud based web services.
- Experience working with Adobe's SDK's for iOS and Android.
- Experience with Content management systems such as Drupal, Django.
- Experience with source control services such as Gitlab, Github, Bitbucket.
- Experience working in Agile team environment is highly preferred.
- Power user of Microsoft Office suite, including advanced Excel skills.
- Bachelors degree with course work in computer science, business, finance, health administration or public health, engineering or technical/quantitative field
- Familiarity with health care industry is strongly preferred.
- Excellent analytical and problem-solving skills, including ability to interpret and present quantitative data.
- Excellent oral and written communication skills necessary. Excellent presentation skills.
- Commitment to excellent customer service.
- Proven ability to manage own work and meet deadlines.
- Accuracy and attention to detail is a must.
- Ability to prioritize and manage concurrent projects, demonstrate initiative and work independently
- Ability to read, interpret and apply technical specifications
- Ability to work with both IT and Business areas.
