SUMMARY:

• A creative leader, with a proven record in driving business value through innovation, customer strategy and experience design. Experienced individual with passion and vision in leading teams and delivering fantastic online experiences. Drives real business success and growth.
• Extensive experience to define, strategize and design multi - channel applications. Developed user-centered design systems and delivered solutions at scale, implementing SDLC/ Agile methodologies.
• Led user research, wireframing and prototyping teams for global companies. Developed personas, tactical user journeys, visual designs and clickable mobile prototypes to guide effective user experience improvements.

TECHNICAL SKILLS:

Design: Customer Journey Model, Experience Maps, Scenarios, Aspirational Visualizations, Storyboarding, Brainstorming, User Task Analysis, Interaction Flows, Paper Sketches, Usability Objectives, Wireframes, Functional Specification, Card Sorting, A/B testing, Heuristic Evaluation, Parallel Design, Personas, Questionnaire Surveys, and Usability Testing.

Specialties: Design thinking, Empathetic Design, Interaction Design, Information Architecture, Responsive Design, Mobile Application Design (Android, iOS), Experience Strategy, Content Strategy, Requirements Gathering, Brand Ideation, Conceptual Modeling, Prototyping and Project Scoping.

Technical: Confidential Creative Suite (InDesign, Photoshop, Illustrator, Fireworks), Axure RP, OmniGraffle, Microsoft Visio, Confidential Acrobat, Microsoft Office (Word, Excel, PowerPoint), Balsamiq, SketchFlow, iRise, HTML5, CSS, JavaScript, Bootstrap, One note, MS Project, SharePoint,Jira.

PROFESSIONAL EXPERIENCE:

Senior User Experience (UX) Consultant/Architect

Confidential, IL

Responsibilities:

• Completed extensive UX audit and analysis, participated in user research, created UX recommendations, developed guiding design principles and in-depth design strategy, and presented all work to a large client team.
• Responsible for conceptualizing and designing State Farm & BestBuy mobile (iOS and Android) applications using Axure.
• Familiarized user-centered design thinking, fostered collaborations and knowledge sharing among designers and across cross-functional teams.
• Collaborated and help businesses better understand their user’s needs, define their web and mobile strategies.
• Identify MVPs with product management, prioritized stories according to business and user needs to define the initial release.
• Attended showcases, provided support, assisted design direction, and provided timely reviews of UX artifacts, under development.
• Managed multiple complex projects with UXD focus concurrently using defined project management methodologies and specific business project practices with on-site and off-shore teams.
• Conducted competitor analysis, stakeholder interviews & in-person user interviews to gather user research data and created deliverables such as customer journeys, customer segments, user task analysis, concept models, and scenarios and storyboarding.
• Created conceptual flows, wireframes, interaction flows, COMPS and detailed UI functional specs.
• Assisted project usability testing as required and coordinated usability testing. Created and compiled findings to inform UX strategy and translated findings into design improvements.
• Managed style guides, digital experience standards & pattern libraries across all digital touch points.

Sr Information Architect

Confidential, WA

Responsibilities:

• Worked closely with customers, agile development teams and other user experience designers to create a unified solution flow.
• Procured feedback from users using methods such as surveys, contextual enquiries and implemented their suggestions in the design for finalization.
• Determined overall hierarchy of information based on the end user needs, developed content taxonomy and site maps for websites.
• Ensured best practices, usability and accessibility for all websites.
• Develop high level and/or detailed wireframes, mockups and prototypes to outline flow of site information.
• Authored detailed web and mobile application interaction specifications & document user interface design standards with guidelines.

Sr Software Engineer (UX)

Confidential

Responsibilities:

• Part of the Product Design team at Confidential (formerly Macromedia) where I was tasked to work on Macromedia Director & Dreamweaver application.
• I was responsible for creating the user experience designs and collaborated with beta customers worldwide to determine usability areas that needing improvement.

Sr User Experience Designer

Confidential

Responsibilities:

• Planned and conducted formal and informal usability tests and other user research on Confidential and Confidential applications.
• Analyzed test data and provided strategies to improve user interface and experience.
• Developed paper prototypes, user interface specifications, and site maps.
• Managed client engagements and recruited/mentored team of UI designers responsible for developing improved user experiences.

Lead Web Designer

Confidential

Responsibilities:

• Responsible for the design and implementation of several web applications for Confidential Solution Pvt Ltd.
• I worked with client-side languages such as HTML, CSS, and JavaScript which gave me sufficient background to understand some of the technical constraints that the developers face as well as allowed me to easily communicate with them.
• Managed team of web designers, visual designers, content writers who are responsible for site branding, maintained site’s cross-browser compatibility.

Web Designer

Confidential

Responsibilities:

• Sole designer for the company, responsible for designing and building web interfaces for a wide range of clients.
• Responsible for all design stages and have undertaken some user testing sessions, produced wireframes and mockups, and helped producing the final design.