SUMMARY:

• A Recognized Expert in Direct Marketing, Project Management, Organizational Change
• Comprehensive experience in business development, leading multi disciplinary teams utilizing SDLC/PDLC best practices.
• Served as Release Train Engineer/Sr.SCRUM Master on (2)two enterprise level projects for, including PI planning and overall AGILE Coach for my teams.

TECHNICAL/BUSINESS COMPETENCIES:

• AGILE Development: Scrum, LeanKitKanban tracking JIRA, SalesForce, and Business Object tools SharePoint
• Visio Waterfall/Project Management execution CRM Implementation Leadership and
• Cross - Functional Team Management Executive Development VENN Diagramming Communication
• Staff Recruitment & Training MS Office proficient Outplacement Services SAAS Experience
• Account Planning Performance Assessment Product Management

PROFESSIONAL EXPERIENCE:

Confidential, Brentwood, TN

Responsibilities:

• Leading group of .NET developers in the execution of SCRUM and Waterfall Project Management for Financial Services, Life Science, Data Services, Publishing and more.
• Provided SOW and Business Case central to creation of Project Charter,Scope,schedule, and budget for 500 unit franchise, used to develop ASP/Web based data marketing project
• Dailey SCRUM of ETL(Extract,Transform,Load) EMR data, training Customer Service identifying constituent tags/patient data
• Used Microsoft Project and Bittrix24 to provide daily tracking for Waterfall projects, communicated to appropriate stakeholders
• Dailey updates to CFO,CSO of progess,financial status tracking of Sprints and Story Boarding
• Facilitate/Educate IT/Operations, BD team on effective use of Lean/Agile-SCRUM for large bank in Birmingham, Al.

Confidential, Brentwood,TN

Director Project /Client Solutions

Responsibilities:

• Dailey OPS Review for over 2000 client uploads submitting Meta Data, ensuring protocol profiling for internal or marketing actions
• AGILE: Instructed proper (INVEST) story boarding techniques’ for manufacturing client
• Coordinated Organization Change (Structure) for large Publishing Company utilizing Waterfall methodology.
• Conduct training and education on use of new applications to a financial services, franchise, and consumer products organization( Confidential ) during execution phase of Waterfall projects

Confidential, Franklin, TN

Business Unit Director, Project Owner

Responsibilities:

• Directed business operations and monitored profit and loss for web based application in select markets including telecommunications, life science, consumer products, and data management.
• Utilized company’ Confidential web based solution software to identify problem areas and improve processes, delivering 10% gain over target Confidential .
• Developed new processes for achieving exceptional client support and led client services team to 95% retention.
• Agile-SCRUM: Held daily review meeting with CS,OPS, QA and IT to ensure Burn Down deliverables were on-tme.Role was “Hybrid” SCRUM Master/SCRUM Product Owner
• Ensured increased promotional program response rates and customer retention for clients by implementing and tracking CRM initiative throughout organization with 100 downstream units.
• (2) two years as Product Manager for web based data hygiene services engine, processing 100mm records per year using First Logic and Group One software integrations.

Confidential, Fl

Director of Customer Development

Responsibilities:

• Partnered with client organizations to accelerate their sales and fuel better customer relations.
• Developed strategies that increased customer retention rates, customer acquisition, and customer spending through personalized, interactive programs like inviting customers to partake in product trials and establishing reward programs for the best customers.
• Maintained client relationships and ensured key executives understood all key metrics of Confidential & Confidential ’ Confidential loyalty program, which included KPI’ Confidential and membership data, using COGNOS and proprietary reports.
• Developed and ensured execution of training initiatives designed to educate constituents on use of loyalty data, CRM concepts, 1:1 marketing, and customer service best practices.
• Assisted clients in implementing strategies to make they were accurately applied to business operations.
• Team Lead on largest client rollout of Loyalty Program. Planned and executed training for internal/external constituents.
• During rollout, held daily morning meetings, reviewing progress of shipables,and capturing barriers that I reported to Sr.Mgmt/IT and PM team.
• Discussed backlog and previewed, when appropriate, next sprint details.

Confidential, Nashville, TN

Regional Market Leader

Responsibilities:

• Directed overall sales and marketing operations for region in SE US, leading efforts resulting in a 12% growth, market share growth of 30 basis points, and cost reduction of 1.8%
• Supervised new business development, category management initiatives, and strategic planning to maximize growth and profitability for retail and customer team functions.
• Developed growth plans for key markets and accounts in relation to product, price, place, and promotion, leveraging technology solutions to increase productivity and reduce loss.
• Participated on Lead Team with Initiation, Planning, Execution, Montior and Control and Close of major (2000 people) re-design of sales force.
• Contributed to human resources by assisting with multiple tasks including personnel, training, and development operations.
• Forecasted and coordinated manpower planning to meet operational requirements and business goals by determining appropriate staffing and employee skill levels, realigning workflows to optimize productivity, and administering employee record-keeping and documentation.