PROFESSIONAL SUMMARY:

• Highly experienced .NET developer with a knack for UI/UX
• Over 10 years of professional experience involved in full - stack web application development
• Creative and self-motivated individual; adaptable to new responsibilities and technologies

TECHNICAL SKILLS:

Languages/Frameworks: C#, VB.NET, ASP.NET, Web Forms, MVC, Razor, WCF, WebAPI, Classic ASP, VBScript, OOP, LINQ, ADO.NET, Entity Framework, ActionScript, Visual Basic, T-SQL, HTML/HTML5, CSS, Less, Javascript, jQuery, AJAX, VueJS, NodeJS, AngularJS, Knockout, Bootstrap, JSON, XML, DHTML, XHTML, Bash, Python, Scala

Data Management: Hive, Presto, Athena, Glue, Spark, Parquet, Flume, Kafka, MemSql, MySQL, MS SQL Server, MS Access, DtSearch, Looker, Redash, Jupyter, Dataiku, Qubole

Software/Tools/Other: MS Visual Studio, Telerik ASP.NET AJAX, GIT, SVN, Visual Source Safe, Team Foundation Server, xUnit, nUnit, Crystal Reports, SSRS, SSIS, SharePoint 2007/2010, VI, Internet Information Services, Adobe Flash, Adobe Photoshop, Adobe Acrobat, Microsoft Office, DtSearch, Google Search Appliance, Google Analytics, Google AdWords

Cloud Technologies: Amazon EC2, Amazon ELB, Amazon RDS, Amazon S3/CloudFront, Amazon Machine Learning, Elastic Map Reduce, AWS Lambda, Microsoft SQL Azure

WORK EXPERIENCE:

Senior Engineer

Confidential, New York

Responsibilities:

• Played key role in helping the company’s Big Data initiative which involved migrating our transactional data storage and aggregation processes from a sharded SQL Server environment to Data Lake architecture utilizing EMR, Hive, Presto, Airflow, S3 and Parquet. The inherent separation of compute and storage was key to enabling us to cost-effectively scale to the next level of unanticipated exponential growth, alleviated complexity of DevOps related tasks, and provided the company with previously unattainable data insights and reporting capabilities
• Designed and developed new features and functionality for the web-based publisher portal as well worked on three major revamps and ongoing codebase conversion
• Developed a rule-based campaign monitoring system that enabled clients to create custom email alerts based on any changes to performance metrics (eg, Revenue, CPM, Impressions, Ads Delivered, etc)
• Developed Web API allowing clients to dynamically generate customized reports with any number of selected dimension(s) and metric(s). Backend logic seamlessly uses optimal data store (MSSQL, Presto, etc.) based on request criteria.
• Designed and developed custom ETL workflows to process raw transaction data; which included data validation, cleansing, transformation, aggregation and loading
• Evaluated and implemented third-party business intelligence tools including Looker, Quicksight, Superset and Re:dash
• Developed yield and revenue optimization algorithms using logic, math/statistics and machine learning. Implemented A/B tracking for performance testing and analysis of new algorithms.
• Consulted and worked directly with team, staff and vendors on a variety of technical projects and support issues - eg, optimization, ad hoc reporting, ad fraud, data mining, vendor integrations, etc.

Senior Web Developer

Confidential, New York

Responsibilities:

• Coded, optimized, debugged and troubleshooted the ongoing booking engine code-base migration from legacy VB/COM to C#/WCF services as part of a co-located team. Worked on end-to-end development across all layers of the system
• Upgraded the client reporting portal (MyHousingInfo.com) implementation with new Simple API. Ensured seamless migration of existing usernames/passwords/roles and implemented single sign-on integration with LinkedIn and Google providers
• Developed a RESTful Web API service providing clients the ability to integrate with our reporting system and securely retrieve real-time data on events and reservations
• Developed various database-driven web forms, landing pages and templates for various marketing initiatives utilizing the latest standards and frameworks, such as Web API, Knockout, Angular, HTML5/Bootstrap/Responsive Design and with focus on code re-usability
• Helped diagnose and resolve a number of pre-existing web server performance issues, as well as provided troubleshooting assistance for server and application performance issues during peak traffic events such as Comic Con
• Act as go-to person for web-related technical questions as well as marketing and client-driven issues/updates/requests

Web Developer / Owner

Confidential, New York

Responsibilities:

• Responsible for the management and execution of campaigns that generated $1+ million dollars in online sales
• Developed a dynamic ad serving, optimization and analytics system used for the tracking of all campaigns
• Responsible for the design and development of sites, applications, landing pages and other creative assets
• Developed monetization strategies and media plans using competitive research and analysis
• Managed media buys across multiple sites and networks, including search, display, social media
• Performed A/B testing, tracking and optimization of campaigns to achieve CPC/CPA/CPV/CPM goals
• Stayed current on advancements in web, cloud and mobile technologies

Web Developer / Analyst

Confidential, New York

Responsibilities:

• Developed the New Business Intake system, an interdepartmental workflow for the data gathering, review and approval of new clients and matters. The new system streamlined communication via automated task notifications, centralized data collection as well as minimized it through integration with the accounting system (Elite E3), and improved tracking and accountability at every stage of the process through dashboard and reporting interfaces
• Developed the Attorney Time Management system, an application enabling partners to more effectively manage and assign attorney resources in their respective practice areas. Through a simple web interface, attorneys could log their projected weekly billable activity for individual matters. Partners have the ability to run several custom reports against this data to determine overall and detailed individual resource availability. And, through integration with the accounting system, analyze the data against actual hours billed and utilization figures as performance indicators
• Developed a portal which offered users the ability to browse an online course catalog, view and register for classes, and access on-demand videos and tip sheets. An admin interface enabled department staff to manage course information and schedules, upload/manage videos and documents, log class attendance, and generate various attendance reports
• Played a key role in the research, planning, and implementation of SharePoint 2007 and 2010 server farm environments. Designed and developed a SharePoint portal for the firm's Matter Centricity initiative. The site implemented a customized masterpage layout, video libraries, blogs, faqs, content personalization by department, and CMS functionality that enabled maintenance by non-technical staff
• Developed a library of reusable .NET server controls that enabled team members to easily implement the firm's look and feel (styles, header, navigation, and footer) in their VS projects eliminating file/resource duplication and inconsistencies
• Developed a .NET library wrapper around dtSearch COM API enabling developers to more easily implement full-text document and metadata search capabilities in their applications. Developed several web applications utilizing document and metadata search for matters relating to Sarbanes Oxley Act and Legal Opinions
• Consulted and worked on multiple projects with IT department sub-groups to develop custom web, network and desktop-based utilities and services
• Worked closely with the marketing department on internal and external web-based technology initiatives, including content publishing, email blasts, mobile development research, and various custom forms and databases
• Maintained the firm’s public website and content management system, extending its functionality and troubleshooting server issues