CONTENT CREATOR / EDITORIAL DIRECTOR Resume

PROFESSIONAL EXPERIENCE

CONTENT CREATOR / EDITORIAL DIRECTOR

Confidential

Responsibilities:

Conceptualized and photographed product shots and editorial content Conceptualize and produce content for all social platforms, Blog, and YouTube Establish weekly social media calendar in alignment with marketing initiatives Cultivate the culture and community of the brand by implementing collaborations with brands, artists, and influencers Manage PR & Social Influencers seeding Conceptualized and executed social media and PR strategies for the Academy Awards Manage PR requests and relationships with Celebrity groomers Create short - lead/long-lead pitches/content for publications DIGITAL CONTENT PRODUCER / SOCIAL

MEDIA MANAGER (CONTRACTOR)

Confidential

Responsibilities:

Assisted with Editorial Marketing and Production Managed PR Coordinating & Sample Requests Created digital graphics for social media outlets Photographed Content for Digital Site Placements Created conceptual pitch decks for Digital/Editorial initiatives Copywriting for Social Media Marketing / Digital Destinations Managed Gifting for Talent and Influencers Coordinated PR Placements via Editorial Publications Strategized Digital Content and Marketing Initiatives for Engagement Growth Styling for Photoshoots Social Media Analytics and Reporting

EDITORIAL ASSOCIATE / CONTENT STRATEGIST

Confidential

Responsibilities:

Conceptualized, and directed content marketing strategies and initiatives Managed long-term projects including cross-functional initiatives and integrations Assist in ideation, execution and production of editorial content Daily campaign performance/ ROI analysis Managed both display, and paid social media marketing channels Managed marketing and affiliate agency, and vendor accounts Create digital ad designs, animations, icons, and layouts Provide strategic goals for each platform, as they relate to overall content strategy goals in terms of brand identity and traffic Creative Directed “The Swim Edit” campaign shoot Launched supporting campaign sweeps Managed all affiliate marketing, and vendor accounts Collaborate closely with digital editorial leadership and key stakeholders

DIGITAL EDITOR / WRITER

Confidential

Responsibilities:

Provide direction and strategy for overall digital editorial coverage Prioritize and manage the editorial team’s workflow across digital, social, video, and other platforms Work with editorial team to develop top-level content strategy Conceptualize purposeful content that implements spotlighting individuals that deserve worldly value Oversee both print and digital projects, as directed by the Editor-in-Chief

EDITORIAL ASSISTANT (FREELANCE)

Confidential

Responsibilities:

Drafted Editorial Calendars for the brand’s blog Developed articles/content featuring influencers Assisted with the production of content produced for both campaigns/content pages Assisted styling director with coordinating samples, set assistance, and curating looks (per projects) Collaborative work alongside the creative director to curate visual storytelling concepts

EDITORIAL/CONTENT MARKETING INTERNSHIP

Confidential

Responsibilities:

Assisted Creative Director and marketing team in brainstorming & pitching creative angles on a wide range of initiatives Analyzed performance data using tools Sprinklr, Google Analytics, and Curalate Acted as assistant project manager in support of the launch of Influencer initiatives Strategized, pitched, and implemented social media concepts Assisted in production of social media / editorial content production