Lead Content Strategist | UX Writer Resume Los Angeles , CA - Hire IT People

SUMMARY:

18 years of digital marketing, content production, content strategy and content marketing experience with the world's most beloved Fortune 100 and 500 brands. Created content strategy department and services at 5 top interactive agencies and 2 in - house firms. Professional speaker and panelist for DigitalGrowth Summit and Women in Technology International. Digital marketing expert featured in Content Matters Podcast, AmexOpen, Contently, Hubspot and AdKnowledge.

TECHNICAL SKILLS:

PROFESSIONAL EXPERIENCE:

Lead Content Strategist | UX Writer

Confidential, Los Angeles , CA

Provide content strategy audit, architectural impacts and analysis and SEO recommendations of all global experiences for content migration to AEM 5.5 -6.x
Define Digital Asset Management taxonomy, including folder and tree structure for porting assets to CQ5
Interpret and synthesize architecture and content structures, workflows, and system integration to inform solutions.
Provide content analysis and SEO best practices /recommendations around domain structures, on-page and off-page MSEO (multilingual SEO)
Create content strategy/UX input for a financial advisor locator tool to be built within AEM/Java Stack.

Senior Content Manager

Confidential, Hollywood , CA

Spearheaded / managed overall content and business development strategy (quadrupled blog traffic from 80K/month to500+ PVs/month) and increased e-newsletter open rates and CTR by 45%.
Increased new customer referrals from 100K/week to 400K with content marketing efforts across 5 platforms.
Created weekly analytics reports via Coremetrics and Google Analytics for Content, Product and Marketing teams.
Managed / mentored 3 direct reports and 20 freelancers, departmental budgeting and invoicing.
Migrated legacy CMS to WordPress to boost SEO, visibility and community engagement.
Trained tech, content, product and marketing teams by creating company-wide user manual.
Created landing page redesign and programmed content execution for high traffic horoscope page
Wrote and programmed content across social, e-newsletter/CRM emails, site, blog, and mobile: 150 pieces
of content in 30 days with my own proprietary editorial calendar.

Executive Producer

Confidential, Hollywood , CA

Created organic weekly traffic dashboards via Google Analytics and Site Catalyst to program content.
Implemented content strategy to increase PVs to 1 mil per day from 380K in less than 4 months.
Ghostwrote copy for Kimkardashian.com; coordinated promotions for BrodyJenner.com, and Just Jared Jr.
Managed proprietary CMS migration and all content production and workflows.

Senior Front Page Content Programmer

Confidential, CA

Managed daily programming/supervision of all homepage content including assets, packaging content, image treatments, and programming against metrics for segmented audiences -189mil Unique Monthly Visitors.
Increased ComScore rankings of Y Properties - (TV, OMG, Kids, Shine, Movies, Games) Y Games hit#2 from 10. Exceeded ad impression totals in less than1 month from 846K to 18mil via landing page strategy for Y TV.
Spearheaded and coordinated content development with Yahoo Properties based on clicks per second

Directed bloggers from each property (teams of 25-30) and became a columnist for Y Music's As Heard On.

Sr. Web Producer

Confidential, Los Angeles , CA

Updated and refreshed entertainment and celebrity news continuously and attended premieres / events.
Packaged email newsletter, processed art, wrote headlines and captions per AP style to drive traffic.
Provided KPIs for box office data, DVD sales, Billboard music sales and video game rental charts.
Migrated content from Interwoven TeamSite to homegrown CMS and redesigned critical Web pages.

Web Technical Writer

Confidential , Segundo , CA

Developed scripting for customer service agents to troubleshoot all satellite receiver models / customer issues.
Redesigned layout of Web screens for ease of navigation. Created manuals for DVRs and revised intranet content.