Senior Product Marketing Manager Resume

SUMMARY

Extensive Product Marketing & Management experience in technology areas such as Cloud Services, Virtualization, Video, Consumer Electronics, Internet of Things (IoT), Security, Software/SaaS, Mobile Wireless & Networking.
Experience includes both inbound & outbound marketing, delivering compelling product roadmaps, competitive strategy & GTM plans to grow the business, and leading cross - group stakeholders through business planning, CxO/VP decisions.
Establish & manage global customer engagements, field teams & eco-system partner relationships to win designs & develop business deals. Traveled to several countries in all major geographies on business assignments.
Ability to work with CxO/VP level, manage teams and operate collaboratively in both start-up and large company environments. Outstanding academic credentials with strong strategic, technical, analytical and creative skills.

TECHNICAL SKILLS

Software: C++, Java, PERL, Python, SQL, iOS/Android, HTML5, JavaScript, WebKit, JIRA, Alfresco, Powerpoint, Word, Excel

Networks: 802.11 Wi-Fi, WLAN, LTE/4G, 802.3 Ethernet L2/L3 router, TCP/IP, HTTP, DOCSIS 3.1, CMTS/CCAP, SDN

Video: MPEG2/H.264/HEVC Codecs, Set-top/DVR Middleware, ABR/HLS, UHD/4K, Display Processing, DVB/ATSC/QAM

Security: Firewalls, IPsec, Anti-virus, Anti-Malware, Conditional Access, Digital Rights Management (DRM)

PROFESSIONAL EXPERIENCE

Confidential

Senior Product Marketing Manager

Responsibilities:

Competitive research, analysis and report out on cloud and virtualization companies in the pay TV & OTT market.
Messaging and positioning of solutions at major events highlighting JV synergies with Confidential as parent company.
Promotion of integrated OTT and pay TV launch by Cablevision-Hulu using ActiveVideo CloudTV technology.
Sales enablement through product presentations and webinars to train sales managers/engineers worldwide.
Collaterals (cloud technology & product whitepapers) to promote scalability, performance, low costs & other benefits.
GTM plans for 2016 to promote products for scaling to customers worldwide through tier-1 events, AR & PR, blogs etc.
Next-gen product strategy & roadmap for cloud streaming & virtualization and customer executive presentations.
Led the strategic partnership planning efforts, presentations and recommendations for board meetings & decisions.

Confidential

Senior Solutions Marketing Manager

Responsibilities:

Developed unified Cisco SP security solution messaging for end-to-end threat-centric protection (Firewall, Anti-Malware, CAS, DRM etc.) and physical or virtual deployment models for media and SP data centers.
Led GTM strategy and execution for video and security solutions (IP video, Downloadable Security, Emerging markets etc.), including fiscal year budget planning, collateral development, messaging, positioning and solution demos at major events (CES, IBC, NAB etc.), PR, analyst, video testimonials, blogs, whitepapers, social media and SEO/SEM strategies.
Evangelized Cisco Software Defined Networking (SDN) vision, Evolved Services, Open and programmable strategy (Openstack, Intercloud etc.), and virtualization specific to cloud video compute, network and storage platforms.
Managed analyst research and relations to develop a Cloud video infrastructure market model for executive strategy planning, analyze SP market size & share, segments & competitive positioning, SP security roadshows etc.
Trained over 300 field sales and marketing teams worldwide through webinars and live presentations.
Led major cable events planning, messaging and demo execution (NCTA/INTX, SCTE), resulting in successful launch of Gigabit broadband access products (cBR-8, CCAP, RPHY, DOCSIS 3.1, 802.11ac Wi-Fi, DCAS, RDK set-top boxes etc.).

Confidential

Director, Product Marketing & Management

Responsibilities:

Drove marketing campaign & demand generation efforts through international events (CES, IBC etc.), PR, website & sales collateral revamp.
Improved cloud services (CDN, HLS, CMS, subscription, billing, analytics etc.) with new PRD for multi-screen video delivery (iPad, Roku etc.).
Developed and negotiated deal with a large competing OTT platform provider to address product roadmap gaps, target 3M installed subscriber base and reduce internal R&D on low-margin products.
Created corporate pitch and strategic presentations for Exec-VP/CEO and presented at board meetings, external investor events, tradeshows, potential partners or customers.