SUMMARY

• Total 6+ years of IT experience with 2.4 years of experience in Salesforce marketing cloud
• Experience with Salesforce Marketing Cloud - Email Studio, Journey Builder, Automation and Contact Builder.
• Working with Digital and Marketing Managers and deploying their strategy with the help of Email studio, Contact builder, Automation studio & Journey Builder.
• Designed personalized Email content using HTML and CSS in Content Builder
• Knowledge of developing AMP Script code to implement business requirements by creating Dynamic content
• Developed and deployed A/B testing strategies to roll out version control to be used in the final Email campaign
• Designed, Developed, Tested and Implementation experience on Java based applications
• Knowledge of database with experience in writing queries, stored procedure, functions, packages, triggers etc.
• Experience in computer science fundamentals such as object-oriented design, data structures and algorithm design
• Experience in developing applications using CoreJavaconcepts like OOPS, Multithreading, Collections Frameworks, Exception Handling, Data structures, Generics, Enums and JDBC
• Used advancedjava8 features like Lambda expressions for array operations, Streams, Method reference, collections
• Developed core modules in large cross-platform applications usingJAVA, J2EE, Hibernate, JPA, Servlets, JSP, JDBC, Web Services
• Experienced in using IDE's such as Eclipse, IntelliJ IDEA
• Experience in working with web servers Apache Tomcat 8, Web Logic

TECHNICAL SKILLS

Programming Languages: C, C++, Core Java, PLSQL

Web Technologies and Scripting Languages: HTML, CSS, XML, AMP script

Databases: SQL 2005, SQL 2008, SQL server 2017, SQL Server Management Studio 2017

Tools: Eclipse, NetBeans, Edit Plus, J Creator, IntelliJ IDEA, Brackets, MS Office suite (Word, PowerPoint, Excel, Outlook)

Operating Systems: Linux, Unix, Ubuntu, Windows 98/2000/XP/2003/Vista/Windows 7/Windows 10

Knowledge Of: Database Engineering, Data Structure, Operating System, Software Engineering, SDLC, Agile Methodology

PROFESSIONAL EXPERIENCE

Confidential, Frisco, Texas

Salesforce Marketing Cloud Specialist

Responsibilities:

• Designed, developed and executed Campaigns on Salesforce Marketing Cloud.
• Supported day to day SFMC operations and cross-channel digital marketing Campaigns.
• Built Marketing Journeys in Journey Builder, Email campaigns
• Worked on Contact Builder, Automation studio and Email Studio
• Worked on HTML, CSS, AMP Script to update HTML based emails and landing pages
• Performed Campaign optimization & Campaign testing
• Worked on Automation Studio, monitoring and building automations using SQL queries to filter, and publish to the audience along with sending emails
• Worked on Journey Builder creating customer journeys, recording their interactions and guiding them to the next stage of the campaign process
• Worked on creating Data Extensions, Lists required for automation tasks of sending out emails to targeted audiences
• Worked on list segmentation, and campaign management in Salesforce Marketing Cloud
• Assisted internal teams in setting up and conducting A/B testing based on criteria.
• Measured and reported performance of all digital marketing campaigns and assess against goals
• Constructed engaging user interfaces to ensure the highest success with email promotions
• Designed and coded landing pages
• Conducted A/B testing and ensured quality of the campaigns maintained

Confidential

Java Developer

Responsibilities:

• Involved in analysis, design and development of order management application and HRMS portal
• Developed specs that include Use Cases, Sequence Diagrams and Workflow Diagrams
• Implemented the project according to the Software Development Life Cycle (SDLC)
• Implemented JDBC for mapping an object-oriented domain model to a traditional relational database
• Involved in analyzing, designing, implementing and testing of the project.
• Developed UML diagrams like Use cases and Sequence diagrams as per requirement.
• Developed the Generic Classes, which includes the frequently used functionality, for reusability.
• Worked on Exception Management mechanism using Exception Handling Application Blocks to handle the exceptions.
• Designed and developed user interfaces using JSP,Javascript, HTML and CSS
• Involved in Database design and developing SQL Queries, stored procedures on SQL Server.
• Programmed session and entity EJBs to handle user info track and profile-based transactions.
• Involved in writing Unit test cases and integration testing of the application.
• Developed documentation and user guide for application
• Involved with knowledge transfers and trainings to bring additional resources onboard.

Environment: Java8,JavaScript, CoreJava, Use Cases, Class Diagrams, Sequence Diagrams, EJB, SQL Server, HTML, JSP, JDBC Drivers, UNIX, Shell scripting, SQL Server

Confidential

Junior Java Developer

Responsibilities:

• Involved in developing prototype or demo web pages for customer
• Developed web applications for customers using HTML and CSS
• Implemented the project according to the Software Development Life Cycle (SDLC)
• Involved in analyzing, designing, implementing and testing of the project.
• Developed UML diagrams like Use cases and Sequence diagrams as per requirement
• Responsible for unit testing of the work done.
• Developed Java server-side components, which includes JSP, Servlets
• Once the code review is through unit testing has been carried over to check the functionality of the modules and to find the bugs
• Proposed & implemented 3-tier architecture.
• Developed the Generic Classes, which includes the frequently used functionality, for reusability.
• Exception Management mechanism using Exception Handling Application Blocks to handle the exceptions.
• Designed and developed user interfaces using JSP,Javascript, HTML and CSS
• Involved in Database design and developing SQL Queries, stored procedures on SQL Server.
• Involved in writing Unit test cases and integration testing of the application.
• Developed documentation and user guide for application

Environment: CoreJava, Use Cases, Class Diagrams, Sequence Diagrams, SQL Server, HTML, JSP, JDBC Drivers, SQL Server

Confidential

Java Developer

Responsibilities:

• Involved in analysis, design and development of object persistency facilitated the storage and retrieval of Java domain objects via Object/Relational Mapping
• Developed RDBMS schema design for storing student information, course information as well student performance information
• Designed and developed user interfaces using JSP,Javascript, HTML and Struts framework.
• Involved in Database design and developing SQL Queries, stored procedures on MySQL.
• Developed DB components for storing and retrieving the student information from DB
• Developed frontend UI for user login
• Developed reporting capability to export the data into excel format
• Implemented the project according to the Software Development Life Cycle (SDLC)
• Responsible for creating test cases and unit and system testing the application capability
• Deployed application and provided user training
• Created user guide for system administrators

Environment: Java 1.6, JDBC, XML, MYSQL connector net 6.0.2, MYSQL Database Server 5.1, MSSQL Database 2005, Oracle 9i, DB2

Confidential

Java Developer

Responsibilities:

• Involved in analysis, design and development of Confidential development for university
• Developed RDBMS schema design for storing student information, Couse information as well student performance information
• Designed and developed user interfaces using JSP,Javascript, HTML and Struts framework.
• Involved in Database design and developing SQL Queries, stored procedures on MySQL.
• Developed DB components for storing and retrieving the student information from DB
• Developed frontend UI for user login
• Developed reporting capability to export the data into excel format
• Implemented the project according to the Software Development Life Cycle (SDLC)
• Responsible for creating test cases and unit and system testing the application capability
• Deployed application and provided user training
• Created user guide for system administrators

Environment: VB.Net, MSSQL 2005