SUMMARY:

• Over 11 years of experience as interaction (UX) designer/UI designer/business analyst for web - based/tablets/mobile/native/desktop applications and websites
• Advanced skills in interaction design (user interfaces, prototypes, wireframes, task flows, HLD, LLD), information architecture (sitemaps), usability testing, user research, content strategy, and business analysis (gap/requirements analysis, use cases, user/task flow, project scope, business/functional requirements)
• Domain expertise in Banking, Finance, Telecommunication, Consumer Goods, e-Commerce, High Tech, Advertising, Photography, NPOs, Media and Entertainment, and Marketing industry
• Expert in various technologies - Web 2.0, Data Visualization, Portals, Wiki/Blogs, Cloud Computing, SalesForce.com (SFDC), CRM, SaaS, Business Intelligence, and Reporting
• Excellent Communication (Oral and Written), Presentation, Interpersonal, and Analytical Skills
• Possess a strong commitment to work under aggressive deadlines with minimum supervision

TECHNICAL SKILLS:

Modeling & Designing Tools: Axure RP Pro 7.0, Adobe (Photoshop, Illustrator, Fireworks, and Dreamweaver), MS Visio, iPlotz, Balsamiq

Usability Testing Applications: Morae (Manager, Observer, and Recorder), Eye Tracking

SDLC Methods: User Centered Design (UCD), Agile (SCRUM & KANBAN), RUP, Waterfall

Platforms: iOS, Android, iPad, Smartphones

PROFESSIONAL EXPERIENCE:

Confidential, San Francisco, CA

Mobile Information Architect

Responsibilities:

• Collect UI requirements from BA/product managers/stakeholders
• Create wireframes and write precise annotations
• Participate in JAD sessions, design reviews, touchpoint meetings, etc.
• Update wireframes online and walkthrough design with the developers during working sessions
• Perform UI testing and log defects

Confidential, Sunnyvale, CA

Sr. UX Designer/User Researcher

Responsibilities:

• Perform un-structured time-on-task test with Service Sales Representatives/internal users and structured time-on-task test with Oracle team (Morae Recorder and Observer)
• Analyze time-on-task test results (using Morae Manager) and present a raw data and performance report
• Study the delta between current QuoteEdge (Non-BOM) and new BOM structure and present a UI comparison report
• Write test script, question users to get qualitative and quantitative feedback, setup time-on-task test, configure Morae Recorder file, and import recorder files in Morae Manager for analysis and reports

Confidential, San Francisco, CA

OLB Interaction UI/UX Designer

Responsibilities:

• Collect UI requirements from product managers/stakeholders
• Create wireframes, prototype, flow charts, specification document, and error spreadsheets
• Update Axure Prototype on the fly during usability testing
• Conduct heuristic review of the out-of-the-box (OOB) application and provide UX issues list
• Review/approve use cases, test script, wireframes, content, and visual design
• Define artifacts such as sitemaps, prototype, requirements template, and UI testing checklist
• Create interaction pattern, high-level design (HLD)/sketches, low-level design (LLD)/wireframes, task flow, etc.
• Walkthrough design with the developers and testing teams
• Test development/test environment and log defects in HP Quality Center
• Participate in weekly demo/status, UX Show and tell, iteration planning, retrospective, and daily standup meetings

Confidential, San Francisco, CA

Lead UX Designer/BA

Responsibilities:

• Collected UI and business/functional requirements from stakeholders and marketing team
• Created conceptual model, define interactive experience, and designed user interface mockups/wireframes using Axure
• Managed information architecture (site navigation/structure and page layout/content)
• Built personas, conducted user research and usability testing, prepared test results, and updated design as per users' feedback
• Documented use cases, use case narratives, use case diagram, and functional requirements
• Understood AS-IS and To-BE solution and carry out gap analysis
• Worked with architect (IT Ops) on optimizing and implementing social networking strategies for entrepreneurs
• Managed requirements using Confluence and logged defects using JIRA
• Drew use case narratives, activity diagrams, and user task flows
• Created Standards/Guidelines and style guide for better user experience
• Conducted walkthroughs to communicate requirements to the developers and conduct UI testing

Confidential, Irvine, CA

Sr. UX Designer/User Researcher

Responsibilities:

• Participated in requirements gathering/clarification and sprint planning session
• Designed and developed wireframes (Axure), user interface models, and task flows for KPIs, Qualifications, SuccessLine, Payouts, Orders, Programs, Contact, and Consultant's profile
• Followed UCD process and interacted with cross-functional teams to design Webstats
• Conducted UI Testing, logged defects, and detailed visual specifications
• Collected UI requirements from SMEs using focused group methodology
• Provided feedback and recommendations on the overall design

Confidential, Sunnyvale, CA

Sr. UX Designer/User Researcher

Responsibilities:

• Collected UI requirements from SMEs using one-on-one and group sessions
• Designed and developed wireframes (Axure), user interaction models, information architecture
• Participated in design/ideation session to solution the Web 2.0 ERP/CRM application created in Oracle ADF 11.1.1.3
• Conducted and scheduled usability tests/walkthroughs, developed test/validation plans, built prototypes, analyzed results, and presented to the extended team (Morae Manager, Morae Observer, Morae Recorder)
• Assisted R&D and Design Teams in updating enterprise Axure prototype and specifications
• Analyzed partner deployment feedback and recommended UI enhancements
• Mentored junior designers, prioritized/reviewed their work, and managed their schedules
• Designed icons, reviewed and provided suggestions on training material (Adobe Photoshop, Macromedia Fireworks/Dreamweaver CS5)
• Created UI standards and provided the rationale

Confidential, Pleasanton, CA

Sr. UX Designer/BA

Responsibilities:

• Identified and analyzed business requirements through interviews and workshops
• Wrote detailed functional specification document
• Designed weekly/monthly/quarterly trending and POS Compliance reports for customers
• Designed conceptual models and interaction flows (Adobe Photoshop/Fireworks, iPlotz)
• Conducted UI testing for smart phones (SharePath)

Confidential, San Francisco, CA

UI Analyst/BA

Responsibilities:

• Gathered requirements from customers using requirements gathering session
• Created Navigational Flows for the MSR's (My Spending Report) 7 Use Cases
• Reviewed UI Requirements for PFM (Personal Finance Management), My Savings Plan, View Account Summary, View Account Activity, and many other use cases
• Introduced new use cases and finalized all functional and technical requirements
• Synchronized and followed UI Authenticated Session Standards and Guidelines (ASS&G)
• Worked with business and technical resources to migrate and load existing RUP documentation to the OLB RequisitePro Requirements Management tool; assess quality of requirements prior to migration and post migration