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Etl Developer Resume

New York, NY

PROFESSIONAL SUMMARY:

  • 12 Years of IT Experience & 8 Years of Marketing Cloud Experience
  • With a Masters in Computer Science and the passion for programming I began my career as an ETL Developer then transitioned into a role as a Marketing developer.
  • Once ExactTarget was acquired by Salesforce.com I began taking on multiple roles as an ExactTarget SME, Salesforce Administrator, Salesforce developer and Salesforce Marketing Cloud Architect.

TECHNICAL SKILLS:

  • SQL Server
  • CSS
  • Database design
  • IP Forwarding proficient
  • Journey Builder
  • PSD to HTML
  • ETL Informatica
  • Mobile Connect
  • Salesforce
  • System backups
  • ExactTarget
  • Cloudingo Automation Studio
  • API, SOAP API
  • AMP Script
  • Windows and Linux
  • Java Fuel
  • Unix
  • Tableau

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

ETL Developer

Responsibilities:

  • Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
  • Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
  • Integrate campaign members to marketing cloud and used them in Journeys.
  • Create Triggered sends for continuous flow.
  • Deliver continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project coordination.
  • Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
  • Work with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMPScript.
  • Worked on upgrading the connectors whenever there is a new version of the connector is available
  • Developed emergency notification system to gather customer needs and pass it to the help center
  • Develop different Email templates for implementation of dynamic email marketing program using AMPScript, HTML and CSS
  • Manage ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units troubleshooting
  • Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time - lines for the project.
  • Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Marketing Cloud (SFMC) and other toolsets and leveraging industry best practices
  • Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
  • Develop specialties in SFMC data management, scripting languages, API, and/or integrations
  • Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
  • Working with Marketing managers and converting their strategy into implementations using Marketing cloud &ExactTarget.
  • Design mobile responsive email mock-ups that are built out and integrated into the SalesForce Marketing Cloud (ExactTarget).
  • Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
  • Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
  • Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.
  • Developing and maintaining large volumes of deadline-driven email campaigns and assets Management of Email Channel Calendar and Direct Mail.
  • Reporting on email campaigns (status and outcomes) for various stakeholders. Cross- departmental collaboration on major projects and new initiatives.
  • Effectively communicate between technical, operational and strategy groups.
  • Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
  • Automated the import extract and Query activity using Automation Studio.
  • Used Dynamic content for subject lines.
  • Used AMP scripting to use data from Data Extensions.
  • Used SOAP API in order to invoke triggers and create redundant data.
  • Used SOQL for data manipulation needs of the application using platform database objects.
  • Created different folders to store the reports of different groups and categories.
  • Displayed the quarterly and yearly results on the Dashboards of the users.
  • Experience in working with Cast Iron for Salesforce.com configuration.
  • Involved in Data Migration using Data Loader and Informatica power exchange.
  • Used the sandbox for testing and migrated the code to the deployment instance after testing.
  • Building automations to make sure the quality control team is giving the commissions in the right way.
  • Handling multiple number of projects at a time and delivering clients requirements on time.
  • Worked in Agile & Scrum environments.
  • Experience with multivariate testing, analysis and reporting.
  • Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery and content decisions.
  • Created many Business units and maintained Under the same sandbox.

Confidential

ETL Developer

Responsibilities:

  • Completed several integrations using the Salesforce Marketing Cloud connector V5 to connect to multiple Salesforce Orgs.
  • Developed useful reports within Salesforce to measure the data quality
  • Resolved Salesforce sync issues by deleting the expired OAUTH tokens
  • Heavily involved in setting up Sand Box account
  • Experience with Multi-Org configuration
  • Used SOAP & REST API in order to invoke triggered sends and create redundant data.
  • Used the sandbox for testing and migrated the code to the deployment instance after testing.
  • Built documentation for the end users and managers for easy navigation and access.
  • Ability to quickly identify and address operational and process issues.
  • Created many Data extensions to accommodate custom scenarios.
  • Used AMP scripting to use data from Data Extensions.
  • Involved in Data Migration using Data Loader and Informatica Power Exchange.
  • Performed the roles of Salesforce.com Developer and Administrator in the organization.
  • Designed various Visual Force pages for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.
  • Deployment through Eclipse IDE.
  • Built automations to make sure the quality control team is giving the commissions in the right way. Build training materials for the end users and managers for easy navigation and access.
  • Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Confidential

ETL Developer

Responsibilities:

  • Involved in requirement gathering requirements and analysis.
  • Developed a new module for Purchase division.
  • Designed and developed various Web forms using HTML, CSS.
  • Developed windows forms for the windows based system using JavaScript.
  • Coding site in XHTML, CSS.
  • Designed and implemented the whole web site using HTML, XML, CSS, Flash and MySQL.
  • Involved in Design UI Screen, created several mock up Using HTML, CSS and JavaScript.
  • Used UI Development using HTML, and coded Java components which Retrieves data using SQL from Oracle database.
  • Participated in analyzing the requirements and depicted them through use cases and scenarios.
  • Participated in unit testing, integration testing and installation of the system.
  • Involved in Web design and development for the UI interface design, graphic design for printed materials and presentations, illustration, logo design. Used HTML, CSS, and JavaScript.

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