PROFESSIONAL SUMMARY:

12 Years of IT Experience & 8 Years of Marketing Cloud Experience. With a Masters in Computer Science and the passion for programming I began my career as an ETL Developer then transitioned into a role as a Marketing developer. Once ExactTarget was acquired by Salesforce.com I began taking on multiple roles as an ExactTarget SME, Salesforce Administrator, Salesforce developer and Salesforce Marketing Cloud Architect.

TECHNICAL SKILLS:

• SQL Server
• CSS
• Database design
• IP Forwarding proficient
• Journey Builder
• PSD to HTML
• ETL Informatica
• Mobile Connect
• Salesforce
• System backups
• ExactTarget
• Cloudingo Automation Studio
• API, SOAP API
• AMP Script
• Windows and Linux
• Java Fuel
• Unix
• Tableau

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

Responsibilities:

• Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
• Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
• Integrate campaign members to marketing cloud and used them in Journeys.
• Create Triggered sends for continuous flow.
• Deliver continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project coordination.
• Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
• Work with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMPScript.
• Worked on upgrading the connectors whenever there is a new version of the connector is available
• Developed emergency notification system to gather customer needs and pass it to the help center
• Develop different Email templates for implementation of dynamic email marketing program using AMPScript, HTML and CSS
• Manage ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units troubleshooting
• Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time - lines for the project.
• Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Marketing Cloud (SFMC) and other toolsets and leveraging industry best practices
• Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
• Develop specialties in SFMC data management, scripting languages, API, and/or integrations
• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
• Working with Marketing managers and converting their strategy into implementations using Marketing cloud &ExactTarget.
• Design mobile responsive email mock-ups that are built out and integrated into the SalesForce Marketing Cloud (ExactTarget).
• Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
• Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
• Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.
• Developing and maintaining large volumes of deadline-driven email campaigns and assets Management of Email Channel Calendar and Direct Mail.
• Reporting on email campaigns (status and outcomes) for various stakeholders. Cross- departmental collaboration on major projects and new initiatives.
• Effectively communicate between technical, operational and strategy groups.
• Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
• Automated the import extract and Query activity using Automation Studio.
• Used Dynamic content for subject lines.
• Used AMP scripting to use data from Data Extensions.
• Used SOAP API in order to invoke triggers and create redundant data.
• Used SOQL for data manipulation needs of the application using platform database objects.
• Created different folders to store the reports of different groups and categories.
• Displayed the quarterly and yearly results on the Dashboards of the users.
• Experience in working with Cast Iron for Salesforce.com configuration.
• Involved in Data Migration using Data Loader and Informatica power exchange.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Building automations to make sure the quality control team is giving the commissions in the right way.
• Handling multiple number of projects at a time and delivering clients requirements on time.
• Worked in Agile & Scrum environments.
• Experience with multivariate testing, analysis and reporting.
• Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery and content decisions.
• Created many Business units and maintained Under the same sandbox.

Confidential

Responsibilities:

• Completed several integrations using the Salesforce Marketing Cloud connector V5 to connect to multiple Salesforce Orgs.
• Developed useful reports within Salesforce to measure the data quality
• Resolved Salesforce sync issues by deleting the expired OAUTH tokens
• Heavily involved in setting up Sand Box account
• Experience with Multi-Org configuration
• Used SOAP & REST API in order to invoke triggered sends and create redundant data.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Built documentation for the end users and managers for easy navigation and access.
• Ability to quickly identify and address operational and process issues.
• Created many Data extensions to accommodate custom scenarios.
• Used AMP scripting to use data from Data Extensions.
• Involved in Data Migration using Data Loader and Informatica Power Exchange.
• Performed the roles of Salesforce.com Developer and Administrator in the organization.
• Designed various Visual Force pages for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.
• Deployment through Eclipse IDE.
• Built automations to make sure the quality control team is giving the commissions in the right way. Build materials for the end users and managers for easy navigation and access.
• Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Confidential

Responsibilities:

• Involved in requirement gathering requirements and analysis.
• Developed a new module for Purchase division.
• Designed and developed various Web forms using HTML, CSS.
• Developed windows forms for the windows based system using JavaScript.
• Coding site in XHTML, CSS.
• Designed and implemented the whole web site using HTML, XML, CSS, Flash and MySQL.
• Involved in Design UI Screen, created several mock up Using HTML, CSS and JavaScript.
• Used UI Development using HTML, and coded Java components which Retrieves data using SQL from Oracle database.
• Participated in analyzing the requirements and depicted them through use cases and scenarios.
• Participated in unit testing, integration testing and installation of the system.
• Involved in Web design and development for the UI interface design, graphic design for printed materials and presentations, illustration, logo design. Used HTML, CSS, and JavaScript.