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Etl Developer Resume

New York, NY

PROFESSIONAL SUMMARY:

12 Years of IT Experience & 8 Years of Marketing Cloud Experience. With a Masters in Computer Science and the passion for programming I began my career as an ETL Developer then transitioned into a role as a Marketing developer. Once ExactTarget was acquired by Salesforce.com I began taking on multiple roles as an ExactTarget SME, Salesforce Administrator, Salesforce developer and Salesforce Marketing Cloud Architect.

TECHNICAL SKILLS:

  • SQL Server
  • CSS
  • Database design
  • IP Forwarding proficient
  • Journey Builder
  • PSD to HTML
  • ETL Informatica
  • Mobile Connect
  • Salesforce
  • System backups
  • ExactTarget
  • Cloudingo Automation Studio
  • API, SOAP API
  • AMP Script
  • Windows and Linux
  • Java Fuel
  • Unix
  • Tableau

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

ETL Developer

Responsibilities:

  • Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
  • Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
  • Integrate campaign members to marketing cloud and used them in Journeys.
  • Create Triggered sends for continuous flow.
  • Deliver continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project coordination.
  • Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
  • Work with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMPScript.
  • Worked on upgrading the connectors whenever there is a new version of the connector is available
  • Developed emergency notification system to gather customer needs and pass it to the help center
  • Develop different Email templates for implementation of dynamic email marketing program using AMPScript, HTML and CSS
  • Manage ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units troubleshooting
  • Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time - lines for the project.
  • Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Marketing Cloud (SFMC) and other toolsets and leveraging industry best practices
  • Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
  • Develop specialties in SFMC data management, scripting languages, API, and/or integrations
  • Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
  • Working with Marketing managers and converting their strategy into implementations using Marketing cloud &ExactTarget.
  • Design mobile responsive email mock-ups that are built out and integrated into the SalesForce Marketing Cloud (ExactTarget).
  • Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
  • Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
  • Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.
  • Developing and maintaining large volumes of deadline-driven email campaigns and assets Management of Email Channel Calendar and Direct Mail.
  • Reporting on email campaigns (status and outcomes) for various stakeholders. Cross- departmental collaboration on major projects and new initiatives.
  • Effectively communicate between technical, operational and strategy groups.
  • Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
  • Automated the import extract and Query activity using Automation Studio.
  • Used Dynamic content for subject lines.
  • Used AMP scripting to use data from Data Extensions.
  • Used SOAP API in order to invoke triggers and create redundant data.
  • Used SOQL for data manipulation needs of the application using platform database objects.
  • Created different folders to store the reports of different groups and categories.
  • Displayed the quarterly and yearly results on the Dashboards of the users.
  • Experience in working with Cast Iron for Salesforce.com configuration.
  • Involved in Data Migration using Data Loader and Informatica power exchange.
  • Used the sandbox for testing and migrated the code to the deployment instance after testing.
  • Building automations to make sure the quality control team is giving the commissions in the right way.
  • Handling multiple number of projects at a time and delivering clients requirements on time.
  • Worked in Agile & Scrum environments.
  • Experience with multivariate testing, analysis and reporting.
  • Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery and content decisions.
  • Created many Business units and maintained Under the same sandbox.

Confidential

ETL Developer

Responsibilities:

  • Completed several integrations using the Salesforce Marketing Cloud connector V5 to connect to multiple Salesforce Orgs.
  • Developed useful reports within Salesforce to measure the data quality
  • Resolved Salesforce sync issues by deleting the expired OAUTH tokens
  • Heavily involved in setting up Sand Box account
  • Experience with Multi-Org configuration
  • Used SOAP & REST API in order to invoke triggered sends and create redundant data.
  • Used the sandbox for testing and migrated the code to the deployment instance after testing.
  • Built documentation for the end users and managers for easy navigation and access.
  • Ability to quickly identify and address operational and process issues.
  • Created many Data extensions to accommodate custom scenarios.
  • Used AMP scripting to use data from Data Extensions.
  • Involved in Data Migration using Data Loader and Informatica Power Exchange.
  • Performed the roles of Salesforce.com Developer and Administrator in the organization.
  • Designed various Visual Force pages for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.
  • Deployment through Eclipse IDE.
  • Built automations to make sure the quality control team is giving the commissions in the right way. Build materials for the end users and managers for easy navigation and access.
  • Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Confidential

ETL Developer

Responsibilities:

  • Involved in requirement gathering requirements and analysis.
  • Developed a new module for Purchase division.
  • Designed and developed various Web forms using HTML, CSS.
  • Developed windows forms for the windows based system using JavaScript.
  • Coding site in XHTML, CSS.
  • Designed and implemented the whole web site using HTML, XML, CSS, Flash and MySQL.
  • Involved in Design UI Screen, created several mock up Using HTML, CSS and JavaScript.
  • Used UI Development using HTML, and coded Java components which Retrieves data using SQL from Oracle database.
  • Participated in analyzing the requirements and depicted them through use cases and scenarios.
  • Participated in unit testing, integration testing and installation of the system.
  • Involved in Web design and development for the UI interface design, graphic design for printed materials and presentations, illustration, logo design. Used HTML, CSS, and JavaScript.

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