SUMMARY

• Around 5+ years of extensive experience in Salesforce Marketing Cloud
• Experience in implementing modules like Email Studio , Journey Builder , Automation Studio , Mobile Studio, Mobile Push .
• Experience in integrating Salesforce Marketing Cloud with Sales/Service Cloud and many more external systems and platforms
• Experience working with large volumes of data in Marketing Cloud and performance enhancements for data activities and automations.
• Ability to provide guidance, mentoring, day - to-day support to lower level personnel, and conduct training.
• Ability to design business solutions for new processes and new business practices.
• Proficient with HTML, CSS, SQL, AMPScript, SSJS, REST API, SOAP API
• Experience working with agile software development teams.

TECHNICAL SKILLS

Technologies: HTML/HTML5, CSS/CSS3.

ExactTarget: Journey Builder, Automation Studio, AMPScript, SSJS, SQL

Debugging Tools: Firebug, Chrome Developer Tool

IDE & Tools: Dreamweaver, Sublime, Notepad++

Operating System: MAC OS X

PROFESSIONAL EXPERIENCE

Confidential, San Francisco, CA

Solutions Architect

Responsibilities:

• Provide technical leadership and guidance to Marketing and Marketing Business System Analysts
• Gather relevant technical and business requirements, analyzing inputs and create SFMC solution recommendations
• Validating solution components and provide solution walkthrough with Stakeholders
• Design and support automated process in SFMC and handle ongoing list of activities and improvements within individual projects
• Confidential ’s Subject matter expert for all the activities within SFMC instance and provided recommendations on where and how marketing cloud might be a good tool to accomplish the business asks
• Implemented Ad Studio, Mobile Push campaigns and SMS text campaigns.
• Manage support cases with Salesforce to ensure availability of the SFMC platform, providing on-call support to resolve application issues when necessary.
• Code AMPScript in support of complex dynamic emails
• Integrate with external systems both incoming and outgoing
• Provide REST support for leveraging SFMC web service to trigger communications, journeys and automations
• Day to day activities include Solution design of the cross-channel customer engagement campaigns that includes all the primary elements of the instance like Email Studio, Mobile Push, Ad Studio, Automation Studio, Journey Builder, AMPScript, SQL, SSJS, API’s etc.

Confidential

Salesforce Marketing Cloud Tech Lead

Responsibilities:

• Responsible for ongoing development of Marketing Cloud deployment along with integrating solutions for customer journey management: Email, Mobile, Social media, Web personalization, Advertising, Content creation, Content management and data analysis.
• Assist with creation of new campaigns, including data configuration, audience creation, and utilization of capabilities in the platform.
• Brainstorm best methods to integrate marketing functions into existing systems/processes.
• Integrated Sales Cloud with Marketing Cloud via Marketing Cloud Connect

Confidential

Salesforce Marketing Cloud Developer

Responsibilities:

• Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, Rest API, for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
• Test Marketing Automations with dynamic content and multiple user paths.
• Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.
• Personalize email content for custom customer experience (i.e Dynamic Content, Advance Dynamic Content, AMPscript, etc.)
• Enable and Execute Marketing Automations

Confidential

Salesforce Marketing Cloud Developer

Responsibilities:

• Work with the Marketing Operations Manager and other key stakeholders on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability Leverage
• Collaborate with key stakeholders to implement ad hoc emails or automation for marketing campaigns and programs
• Work with demand generation to execute and support lead generation campaigns
• SFMC Operations Lead to develop/support Campaigns on Salesforce Marketing Studio
• Designed Data Model and Integrated Data ware house to ET for the data flow
• Automated the data flow to the Data Extensions and responsible for the data segmentation(150M) for the respective campaigns
• Implemented Confidential preference center to sync with Marketing Cloud preference center

Confidential

Salesforce Marketing Cloud Developer

Responsibilities:

• Responsible for supporting day to day SFMC operations and cross-channel digital marketing campaigns including email and SMS
• Responsible for Managing 88 business units globally as Administrator/Developer and providing day to day support for marketing cloud developers.
• REST API Integrations to different internal systems for seamless data flow to marketing cloud
• Created outbound API triggered SMS leveraging Sales Cloud data to send dynamic SMS
• Assisting internal teams in setting up and conducting A/B and multi-variant testing based on criteria such as segmentation, offer, offer presentation and creative.
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Build out Marketing Journeys in Journey Builder and Email& SMS campaigns
• Working on HTML, CSS, Amp Script to update HTML based emails and landing pages.
• Constructing engaging user interfaces to ensure the highest success with email promotions

Confidential

ExactTarget Developer

Responsibilities:

• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
• Working with Marketing managers and converting their strategy into implementations using Marketing cloud ExactTarget.
• Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns
• Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder.
• Used HTML, CSS, AmpScript, and other technologies to build customized solutions that support critical business functions.
• Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.
• Worked in an Agile environment with a focus on iterative and test-driven design methods.
• Design advanced reports, dashboards, and portals in Marketing Cloud and other business intelligence tools.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the client
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
• To Monitor the campaign post-deployment to validate completion
• To Develop robust campaign documentation, including customer specific work instructions
• Prepare customer assets for hand off to other team members
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage ExactTarget’s AmpScript to automate email sending processes.
• Create emails in Exact Target using content builder, WYSIWYG editor, and html
• Send emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns
• Enabling dynamic content management and personalization using AmpScript
• Use Ampscript language to create various email campaigns; create automated marketing campaigns
• Generating the data extract reports.
• Manage social media communication in conjunction with the Social Media marketing manager
• Analyze campaign results and ROI and provide campaign reports; Coordinate monthly returns, reconciliations, and invoicing for lead vendor accounts

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, ExactTarget, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, Returnpath, Postman.