SUMMARY:

• Accomplished, Marketing professional with broad experience leading and handling large scale projects in multi - functional areas and global basis, managing large budget projects.
• Proven ability to manage and implement effective programs to ensure objectives are achieved and in alignment with the company’s strategic positioning.
• Expertise in planning and executing various marketing initiatives in promoting, structure, design and overall execution.
• Focused on achieving continuous, improved business performance.

TECHNICAL SKILLS:

• Google Docs
• Excel, Word
• Power Point
• Marketo Expert
• Salesforce
• Webex
• Responsys
• RainKing
• OneSource
• DiscoverOrg
• GotoMeeting

PROFESSIONAL EXPERIENCE:

Confidential, Sunnyvale, CA

Marketing Project Manager

Responsibilities:

• Contribute to implementation, testing, execution and reporting on Marketo - based campaigns for lead management, lead nurturing, lead scoring and lead routing
• Iterate and optimize campaigns to drive the best possible results
• Help plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities.
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with marketing automation platforms
• Ensure required data is captured at all customer touch points, and accurate synchronization between Marketo and Salesforce dashboards.
• Actively drive, organize, and participate in key enhancements (campaign structure, SFDC sync, program setup)
• Identify and develop best practices; building templates to allow program teams to build best-in-class campaigns; training and playbook development
• Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions

Confidential, San Mateo, CA

Marketo Specialist

Responsibilities:

• Ensure processes and best practices are in place to maintain the integrity of the Marketo data
• Effectively manage a variety of technology, data and service vendors
• Segment and leverage the marketing database for greater campaign efficiency and effectiveness
• Provide leadership in defining, mapping and documenting key marketing processes
• Identifying and developing best practices; building templates to allow program teams to build

Confidential, San Francisco, CA

Marketo Specialist

Responsibilities:

• Oversight of the Marketo implementation including campaigns, programs, drip & nurture programs and customer communications
• Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
• Ensure accurate synchronization between Marketo and Salesforce.com databases

Confidential, San Francisco Bay Area

Marketo Marketing Automation Architect

Responsibilities:

• Oversee implementation, integration and day to day maintenance ad - hoc reporting for all email platform needs in Marketo
• Provide development and testing support for regular releases of Marketo and CRM enhancements
• Recommend platform architecture and email best practices to support marketing programs and achieve business goals
• Manage lead imports process and assess data quality for all marketing programs
• Develop and maintain logic in programs to support lead management, data cleansing, touch governance and privacy
• Ensure lead management data processes between MAP and CRM are working seamlessly

Confidential, Santa Clara, CA

Marcom Project Specialist

Responsibilities:

• Organize project team consisting of staff assigned from various departments through vendors providing service or support
• Perform complex analysis on functions as requested by senior executive management, making recommendations for implementation that maximizes efficiency and productivity, providing supporting documentation for final recommendations
• Oversee reporting function; status reports to senior management for review and direction
• Manage department s project plans, budget, and schedule. Oversees work performed by contract resources and other staff
• Manage tactical development working with internal/external creative agency partners ensuring adherence to brand standards

Confidential, Sunnyvale, CA

Marketing Manager

Responsibilities:

• Lead marketing, promotional and demand generation projects, analyze KPI's, oversee set - up within Marketo and Salesforce
• Work closely with sales team to generate proper lead scoring, setup up proper campaign flows and to fulfill reporting requests
• Manage creation of email templates, landing pages, nurture emails, forms, and website content
• Lead team in normalizing global data in marketing databases and CRM tools
• Manage Marketing Automation and integration with Salesforce and recommend appropriate
• Provide reporting and actively monitor and analyze health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity, including monitoring website metrics, and email performance

Confidential, Menlo Park, CA

Senior Demand Analyst

Responsibilities:

• Owner of Marketo email platform and setup and management of all data sync directly into Salesforce
• Manage day - to-day lead operations, lead scoring and alert management, optimized lead follow-up and data quality
• Analyze and present data, measuring effectiveness, performance and reporting, providing essential data to driving decisions
• Track and report all leads from generation to opportunity (Salesforce, Confidential Analytics)

Confidential, Foster City, CA

Marketing Specialist

Responsibilities:

• Execute programs building pipeline for partners on services where the organization was looking to expand
• Generate campaign response - rates of between 8% and 10% above industry average
• Coordinate partner summits and joint hospitality events at major conferences to increase brand awareness

Confidential, San Mateo, CA

Marketing Specialist

Responsibilities:

• Manage programs marketing web analytics software - measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage to ecommerce, retail and merchandising industry
• Implement company s successful sales promotion resulting in record customer traffic increase of 13% comp sales increases of over 15% and profit increases of nearly 22%
• Collaborate with Marcom team on sponsorships, webinars, speaking opportunities, events, and social media