Marketing Coordinator Resume

PROFESSIONAL EXPERIENCE:

Marketing Coordinator

Confidential

Responsibilities:

Coordinated press releases, advertising, communications (proof reading), marketing materials, and other marketing activities (content development).
Worked with the web team to develop and produce event marketing materials including direct mail pieces, flyers, brochures, posters, displays, collateral, products, audio/visual, multimedia, and print advertisements
Managed customer segment reporting and lead generation utilizing CRM and other marketing tools
Maintained web updates using CMS ( in - house software) and managed SEO reporting
Executed social media campaigns (Hoot suite) and managed content on all social media sites ensuring each platform provides targeted messages for the desired audience
Created and executed email marketing campaigns to promote products & services using Campaign Monitor
Maintain marketing event and conference calendars
Planned and organized events including location set ups, managing attendees and registration, and preparing necessary marketing collateral
Worked with Accounting to process and resolve issues related to purchase orders, billing & expenses
Planned, managed, coordinated & executed all webinar programs and initiatives
Coordinated marketing vendor relationships including obtaining contact info, price lists, and vendor marketing material & collateral
Assisted Director Marketing in tactical execution of marketing and PR programs

Confidential

Executive Team Leader

Responsibilities:

Led the recruiting,, and coordination of 40 store personnel
Managed the store opening & closing activities and day to day duties of the Confidential department
Executed merchandising, scheduling and ordering along with necessary cash and inventory control
Played a pivotal role in increasing the conversion rate of Target RED (credit cards) by coaching team leaders & team members and introducing incentive based competitions
Performed Leader on Duty-duties (Overall Store Management responsibilities) to ensure the entire team is productive and store is meeting Target Brand Standards

Confidential

Manager Marketing

Responsibilities:

Played a pivotal role in deciding which geographical markets to target with our service offerings
Established the process for weekly tracking and reporting of sales performance to senior management
Designed various advertising packages e.g. Day/Channel Branding Etc.
Planned media marketing campaigns for cable TV and internet services
Created an operation plan and related budget for the launch of WBL services
Developed the product/service offering and pricing for WBL services
Led all the recruiting activities for the marketing & advertising sales department.
Developed pricing and promotion techniques to manage revenues creation from airtime sales