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Data Analyst Resume

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CA

SUMMARY:

  • Around 8 Years IT experience in Data Analysis, Business Analysis, and Project Management.
  • Master’s degree in Big Data Analytics.
  • 3 years’ experience as Tableau expert in Tableau Desktop, Tableau Server, Tableau Public, Tableau Online, Tableau Reader. Proficient in Tableau 9.2 Desktop, Server - developing KPI Metrics, reports, dashboards for C-level executives. Adept in pulling data from different sources, data blending, creating calculated fields, parameters, filters, preparing story boards to show business trends.
  • Seasoned professional with impeccable business judgement, experience in evaluating business trends, transforming customer data into actionable, data-driven insights to improve business.
  • Hands on experience in SQL, Hive, Impala, Pig, Hadoop, SAS, R, SPSS, Tableau, MS Access and Excel Macros (LOOKUPs, Pivot tables, Charts, Formulas-IF ELSE etc.)
  • Thorough understanding of Predictive Analytics, Machine Learning, Data Mining concepts - Clustering, Classification, Regression Analysis, Sentiment Analysis, probability, Statistical modeling, Bayesian methods, time series analysis, ARIMA modeling, forecasting, Hypothesis testing.
  • Well versed in using BI tools - SAP Lumira, SAP Business Objects Explorer, Dashboards, Excel Macros, Share Point to develop charts, pivot tables for analysis.
  • Experienced in Web, Digital Marketing, SEO, using Google Analytics, Salesforce.com.
  • Proven documentation, report writing and presentation skills. Blogger in LinkedIn on Analytics.
  • Subject Matter Specialist and Columnist in popular magazines in India writing on Personal Finance.

PROFESSIONAL EXPERIENCE:

Confidential, CA

Data Analyst

Responsibilities:

  • Generate and manage Weekly, Monthly KPI Metrics Dashboards for the Office of the CIO, using Tableau Desktop 9.2, Tableau Online pulling data from multiple data sources viz., Share point, SAP, Fire Eye, Trackit, Excel etc.
  • Conduct Data analysis including acquisition, cleansing, transformation, modeling, visualization, documentation and presentation of results.
  • Run KPI meetings, keep Open Data Portal up-to-date, and assist with Public Records Requests.

Confidential, Sunnyvale, CA

Reporting & Metrics Analyst

Responsibilities:

  • Centralized Dashboard for KPI Metrics Project - Developing weekly, monthly Metrics Reports and Dashboards in Tableau for C-level executives. Publishing in Tableau Server for global access. Strong hands-on experience on Tableau Desktop 9.2, Tableau Server and integrations, Excel Macros, VBA, Oracle DBMS, Share Point, MS Power Point etc. Developed formal release cycle and publishing strategy in Tableau server.
  • Preparing rich visualizations, attractive presentation layers, best practices around Dashboards, story boards to show business insights to the top Management.
  • Data Quality checking, data validation, cleaning up data to make accurate reports and analysis for the C-suite execs to use in key decision making.

Confidential

Business Intelligence Analyst

Responsibilities:

  • Generated weekly, monthly reports, dashboards using Tableau, R, SQL, MS Access & Excel Macros (LOOKUPs, Pivot tables, Charts) for business insights. Owned Customer Database, assessed trends, customer analytics and advised top management on new LOBs, key market drivers for business.
  • Predictive Analytics- used Logistic Regression, Linear Regression in R for mining customer data, building model, customer segmentation and targeting email campaigns.
  • s-Headed Digital Marketing Campaign Project. Funnel Analysis, Path analysis, A/B testing, MVT testing, added microsites to engage customers. Analyzed data flow, provided regular and ad-hoc business analysis for business insights about digital media and campaign performance. Resulted in 42% jump in Lead generation.

Confidential

Marketing Data Analyst

Responsibilities:

  • Marketing analytics including pre-campaign analysis to identify customers for campaign, post -campaign analysis to evaluate campaign success, and recommendation for future campaign performance.
  • Analysis of production data for process improvement and reduction of costs (e.g. Trouble Shooting and Root Cause Analysis)
  • s - Created new market for “Tracer” brand of Vehicle Tracking System & Reefer Tracking System. Proposed new GPS based Passenger Information System (PIS) for Indian Railways.

Confidential

Territory Manager

Responsibilities:

  • Devised & executed Promotional campaigns to achieve the sales targets.
  • s: Established brand in virgin market from zero to Indian Rupees 60 million in 2 years.

Confidential

Marketing Manager

Responsibilities:

  • Launched new product, devised & executed Promotional campaigns to achieve sales targets.
  • s: Established brand in all superstores in Chennai, improving visibility & awareness.

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