TECHNICAL SKILLS:

• Adobe AEM
• Adobe CQ
• Adobe CRXDE Lite
• Drupal
• WordPress
• Interwoven TeamSite
• Sharepoint
• Agile
• HTML/CSS
• SEO
• Social Media
• JIRA
• Web Content Management
• AP Style Copywriting

PROFESSIONAL EXPERIENCE:

Confidential, Las Colinas, TX

Senior Business Systems Analyst

Responsibilities:

• Gathered requirements and assumptions for the initial AEM project (End of Lease)
• Wrote stories based on the requirements, as well as advised on the assumptions
• Created an AEM BSA Roadmap for management and business stakeholders
• Advised on the selection of the vendor for the initial and long - term projects
• Set up users in the AEM sandbox environment
• Documented the compliance requirements for AEM

Confidential, Hillsboro, OR

Senior Business Analyst

Responsibilities:

• Remote position, office was located in Cincinnati, Ohio
• Gathered requirements from various clients, then conducting review meetings to prioritize them into upcoming sprints.
• Wrote stories based on the requirements, and translated them into tasks to create templates and components within AEM
• Consulted on best practices for the use of templates and components, as well as general online marketing strategy (copywriting, SEO, etc).
• Assisted with the authoring of the Medtronic internal employee site, primarily focusing on the training pages.

Confidential, Beaverton, OR

Business Systems Analyst

Responsibilities:

• Created and maintained (in Drupal) the internal VO2 Playbook site, a digital repository of documentation for Adobe AEM 6.1 Authors, Designers, and Developers to cross-reference for best practices, onboarding, support, etc. for ongoing projects.
• Gathered requirements from various departments in order to populate all of the Playbook sections as well as created the most efficient processes.
• Managed the JIRA VO2 Backlog, including creating and updating stories for the VO2 development team to create new templates and components based on gathering requirements from the stakeholders/project managers.
• Conducted Backlog Grooming Sessions, which consists of prioritising and assigning stories to releases, epics, and sprints
• Consulted on best practices for AEM 6.1 components, including placement of fields, usage reusability of components, as well as authoring best practices.
• Participated in Daily Standups and Scrum calls for project status updates
• Created and updated wireframes to highlight functionality of AEM components and pages
• Coordinated authored, and performed UX QA on the SB Chronicles V.3 experience for the Brand team in AEM.

Confidential, Las Vegas, NV

Web Content Management Specialist

Responsibilities:

• Processed the migration/implementation project for the company’s Las Vegas properties’ existing sites, to Adobe AEM 6.0 (formerly known as Adobe CQ)
• Created CCM (static) and Detail (static and dynamic) pages in WCM
• Gathered requirements from property marketing managers/directors, as well as the corporate digital designers to consult on the layout, format, etc.
• Created and implemented user stories for our team to implement content
• Wrote copy for various pages, as well as proofread/edited existing copy
• Resized/cropped images of different features for the properties using Adobe Photoshop
• Performed UX quality assurance checks during the staging phase.
• Performed site audits for The Mirage and Excalibur websites.

Confidential, Richardson, TX

Content Delivery Manager

Responsibilities:

• Provided consulting and support/executed the implementation/updates of various pages on att.com, utilizing Adobe CQ5 and Interwoven Team Site Content Management Systems (primarily project-based).
• Made changes to HTML for editing purposes
• Proofread/edited content in CRD for accuracy
• Performed UX quality assurance checks during the staging and pre-production phases
• Coordinated with other project team members on issues, as well as makes recommendations for any changes
• Created reports that highlighted the scope of the project, as well as how to make further updates

Confidential, Irving, TX

Web Content Management Coordinator

Responsibilities:

• Migrated web content from Microsoft Word and Excel into over 330 LaQuinta hotel property sites, using Adobe CQ5 (version 5.0).
• Resized and edited photos that highlighted the hotel amenities, then uploaded into a separate folder within the Dashboard.
• Created and uploaded banner ads for the microsites, as well as proofread and edited the banner ads for the other 860+ microsites.
• Proofread and edited content for over 280 hotel property sites.
• Performed UX quality assurance checks to completed sites
• Generated unique content for over 30 hotel property microsite homepages, highlighting the hotel amenities, as well as the surrounding major corporations and tourist attractions.
• Performed extensive research to generate unique content, in order to entice the visitor to booking a room with the specific hotel.
• Made changes to HTML/CSS to sites as needed.

Confidential, Keller, TX

Web Content Manager

Responsibilities:

• Wrote unique automotive news-related and editorial articles
• Edited and posted articles from other authors
• Posted banner/text ads on site in optimized locations
• A/B split tested ads for optimization
• Made any updates/corrections via HTML/CSS on the back end as needed
• Performed continuous UX quality assurance checks to ensure that the site was running properly.
• Promoted the site via social media, forum posting/blog commenting, etc.